On Nov. 18, Messe Düsseldorf (Shanghai) Co., Ltd. held the 2022 EuroShop RetailDesign Awards China (ERDA China) ceremony in Shanghai. The most compelling store concepts are X11 Global Flagship Store (Huaihai Road, Shanghai) by BloomDesign, Chinese Baijiu Pub by Cheil China, and (SO)What Chengdu by Various Associates. To select the winners from the 26 nominated works, the jury evaluated the successful interplay of store architecture, colours, materials, lighting and visual merchandising, the clear communication of product concepts as well as direct means of appealing to customers.
In addition, a business match making event was successfully held at the ERDA China dinner party. Around 90 representatives from retail brands, in-store design companies and in-store solution providers attended the event, and everyone was very satisfied with the opportunity to have face-to-face communication.
X11 Global Flagship Store (Huaihai Road, Shanghai)
Designer：BloomDesign
Brand：KK Group
X11 entrusted BloomDesign to conceive its first global flagship store, which sits on Huaihai Road — known as the most stylish commercial street in Shanghai. The new store quickly becomes a hot destination on Middle Huaihai Road and sets an example for the exploration and development of toy industry. Its immersive shopping experiences have attracted many young people in Shanghai. To create a story-telling and experiential space, the design team took "X Ark" as the theme, and adopted spatial narratives to tell a story that when the universe collapsed, a scene of "rebirth after doomsday" was actually reconstructed. "X Ark" is a refuge for beauty, a spiritual ark for Gen Z, a dream destination for the young, and a forward-looking, diverse and ideal ACGN world built on an apocalyptic wasteland.
The design team renovated the 5-storey facade of the building where the flagship store sits. By taking advantage of the large scale, the designers created a brand new 5-storey facade that consists of many "blind boxes". The facade also functions as a neat, orderly LED lighting wall to strengthen the visual identity of the store on the street, helping attract passers-by to explore inside. When the lighting fixtures are turned on at night, each luminous box forms distinct pixel patterns, well expressing the brand's attitude. In order to break the independence of the two floors of space and maximize the integrated brand experience, the floorslabs of the ground floor were removed to connect it with the underground floor, so as to extend the space downwards and make it more magnificent. After demolishing and stripping treatments, the existing reinforced concrete beams and columns are exposed and retained, thereby restoring original structures. After reconstruction, the silver matte stainless steel and exposed grey cement, complemented by lighting and multimedia device featuring a sense of technology, reveal a strong cyberpunk style and appear cooler, more trendy and futuristic.
Chinese Baijiu Pub
Designer：Cheil China
Brand：Chinese Baijiu
The main feature of Chinese Baijiu Pub is the combination of traditional and modern design, its traditional Chinese courtyard tribe and industrial laboratory does not look like the standard Chinese and Western kitsch in the bistro. In fact, the crust is close to high-end spaces, emulating ultra-luxury kitchens and trendy retail boutiques. Space sharp, minty and modern. In this restaurant, a custom designed pavilion lighthouse, inspired by Chinese Dunhuang architectural carriers and beautiful Dunhuang murals. It transports diners into a modern interpretation of the Chinese History Museum, a Pub that celebrates Chinese drinking culture and modern Chinese aesthetics.
In the process of interior decoration design, natural materials such as bamboo, stone and cement, as well as environmental protection integrated man-made panels are used as finishes. The use of natural materials plays an important role in the ecological benefits of green design concepts. Because people have been pursuing a more natural way of life, after the epidemic, people's yearning for natural life has become stronger and stronger.
(SO)What Chengdu
Designer：Various Associates
Brand：(SO)What Chengdu
Taking "Don't know, Don't care" as the core brand values, (SO)What advocates that every female can find her own dressing style in the boutique, and represents the unrestrained and independent characters of contemporary females. Drawing inspiration from the local profound play-watching culture, Various Associates took "Stage" as the design concept. The team maximized the unique site advantages to build a dynamic stage that integrates modern technology and dramatic tension, hoping to bring customers multi-sensory immersive spatial experiences.
As one of the most iconic fashion boutique stores in Chengdu, this project shows the unique culture of the city, and interprets the local cultural context through new approaches. The giant suspended rotating screens appear dramatic and incorporate modern technology, reminding customers of the long, profound play-watching culture in Chengdu. The square double-height facade is open, transparent and eye-catching, forming a favorable spatial relationship for optimizing the view and interaction. Based on the theme "stage", the spatial design explores multi-layer expressions and experiences. The rotating laminate panel weighing over 7 tons is suspended in the lightest manner under restricted conditions, thereby realizing a screen that can rotate 180 degrees horizontally and move vertically with electric control. Changing images on the large screen, background music, contrast of black and white tones, and the silver wrinkled accessory counter, all those elements promote the transition of spatial structures and circulations in line with the storyline of "stage", hence creating holistic, immersive experiences and ambience.
About ERDA China
ERDA China (EuroShop RetailDesign Award China) is derived from ERDA which is one of the supporting programs of EuroShop Trade Fairs. ERDA is organized by Messe Düsseldorf GmbH and EHI since 2008 to award the most compelling store concepts from all candidates. A well-honed mix of store architecture, colours, materials, lighting and visual merchandising, the clear communication of the product range as well as direct means of appealing to customers are key criteria for the jury of experts.
As the Chinese retail industry has formed its own pattern with Chinese characteristics during its development, one set of criteria is no longer the optimal assessment for retail designs in both China and other countries, we establish ERDA China for the unique needs of the Chinese retail industry, and invite more domestic experts to join the jury and crown the outstanding store designs in China.
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In accordance with the local authority's current Covid-19 pandemic control restrictions, and in order to protect the health and safety of all participants, the organizer has taken the difficult decision to postpone China in-store 2022 (Shanghai Int’l Trade Fair for In-store Design & Solutions), originally scheduled from 31st August to 2nd September 2022 at the Shanghai New International Expo Center. The new dates and planning will be announced in the coming weeks.
China in-store will continue to remain in close contact with all partners, exhibitors and professional visitors by organizing online and offline networking activities such as EuroShop RetailDesign Award China, City Talk and others, in order to bring insights, inspirations and exchanges to the industry.
The organizer apologizes for the inconvenience caused by the postponement and looks forward to meeting you soon. For more information about China in-store, please follow China in-store LinkedIn or visit the official website: www.c-in-store.com/en
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Scenario-based consumer experience has become a winning formula for physical retail. Cyberstar stores have mushroomed, winning high foot traffic, spontaneous media exposure and investment capitals. At the center of their core competitiveness is scenario-based experience and lifestyle advocacy. Swarovski introduces the concept of an art museum with good sound and light effects in its new store in Chengdu. Huawei Authorized Experience Store Plus in Wuhan integrates more intelligent technology, more green ecology and more humanistic care to create an experience through time and space.
Physical stores are no longer simply a sales channel in China, but a good place to communicate brand values, increase user
stickiness and gain accurate customer sources. In this process, a unique and thoughtful store design concept and smart use of equipment and technology is the key to successful store presentation.
Since its debut in China in 2015, C-star, the official satellite show of EuroShop has been dedicated to presenting store solutions with design thinking. As store design gains increasing prominence, more and more exhibitors (in-store solution providers) are exploring upstream and downstream industries to provide one-stop solutions. Given this trend, the organizer has consolidated the conventional FIVE exhibiting dimensions into TWO – in-store design and in-store solutions, and upgrading the show brand from C-star into China in-store (Shanghai Int’l Trade Fair for In-store Design & Solutions). The show will increase the presence of design firms and high quality in-store solution providers from shop fitting to retail technology. This reinforces the design advantages of the show and brings more inspiration to retailers.
Mr. Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd. said: "This transformation and upgrading is a prudent decision made after a comprehensive assessment of the Chinese retail environment. It is a reform in line with the times, and we look forward to China in-store bringing more power to the industry. "
Ms. Elke Moebius, Project Director EuroShop and EuroCIS commented: “EuroShop RetailDesign Award China, which has exclusively honored Chinese store design for the past two years, clearly shows the need for creative store design in China. And that is precisely why we are positioning China in-store in the direction of store design and the in-store solutions that go with it.”
Mr. Wang Yue, Managing Director of Changhong Architectural Decoration Engineering Co., Ltd. commented: "We very much support and look forward to the transformation. As the satellite show of EuroShop, China in-store has excellent international and domestic retail design resources. We are glad to see that the organizer will further develop store design and store architecture industry. Coincidentally, this is also what Changhong plans to do in the future!”
Nancy Gao, Business Development Manager of Futuristic Store Fixtures, also said: "We are looking forward to this transformation. The exhibition has accumulated a lot of high-quality retail brand buyers in the early stage, and there are almost no exhibitions of the same type in China. With the organizer further cultivating store design and shop fitting, I believe both exhibitors and visitors can find more accurate and comprehensive store solutions here."
China in-store 2022 will take place at Shanghai New International Expo Centre from 31st August to 2nd September 2022. Alongside the show, a variety of special programs will again bring insights, inspirations, exchange and experience to the industry. In addition to the show, a series of nationwide City Talks will be held in first-tier cities Beijing, Shanghai, Shenzhen and second-tier cities Chengdu, Hangzhou and Changsha, exploring different store design concepts within different urban culture.
For more details of China in-store, please follow LinkedIn or visit the official website: www.c-in-store.com
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C-star, Shanghai's International Trade Fair for Solutions and Trends all about Retail, is the official satellite event of EuroShop, the world's leading retail exhibition. Since its debut in China in 2015, the event has been successfully held for six editions. From August 31 to September 2, 2021, C-star is set to take place in Shanghai New International Expo Center. C-star 2021 will focus on five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology, and Retail Marketing, providing a one-stop purchase and communication platform for industry professionals to explore the cutting-edge retail design concept and smart retail technology solutions.
Visitor pre-registration is in full swing. C-star 2021 has attracted professional buyers from renowned retail brands including L'Oreal, Estee Lauder, METRO, Decathlon, KUKA HOME, Metersbonwe, Bestseller, LEDIN, HARMAY, Carrefour, M&G Stationery, Auchan, Huawei, Volkswagen, HEYTEA, Laiyifen, Pop Mart and so on.
One-click registration, free to enjoy five benefits:
• Free entry to the show
• One complementary show catalogue
• Faster admission to avoid long queues
• Free access to monthly exhibition news and industry news
• Priority of participating C-star 2021 supporting programs
EuroShop RetailDesign Award China 2021 is now open for registration, crowning the best retail spaces in China
C-star has always been renowned for its quality supporting programs. In addition to outstanding exhibition booths, there will be a wide range of special zones, forums, awards and competitions that await retail professionals to explore retail development trends.
EuroShop Retail Design Award China originates from Europe and is dedicated to recognizing the best store designs in China with an adapted evaluation system for the local market. In addition to the international jury, the award also engages domestic experts to help recognize outstanding Chinese designs, promoting international exchange and bringing Chinese designs to the world.
There will be three rounds of selection. First round will nominate 30 entries to receive four benefits, including promotion of work and VIP access to the gala dinner. Then, over 10 retail experts from China and overseas as well as 100 retailers from renowned retail brands will independently score the 30 entries. The three winning teams will receive award trophies, certificates, free exhibition booths, travel allowance for the award dinner, speaking opportunities at C-star Retail Stage, and feature interviews.
Click here for more details
retail technology award china is now open for registration, looking for promising smart retail technology applications
China's retail industry is growing rapidly in the field of smart technology, and plays a leading role in the global retail market. To help further developing retail technology in China and expand its global reach, C-star has introduced the retail technology award china (reta china) from Europe, which is open to smart retail technology solutions in Chinese retail stores. The award will honor projects with outstanding achievements and high potential for development.
Eligible projects shall incorporate digital and intelligent information technologies that are applied in China and optimized for "people, goods, venue” with both software and hardware. The winners will receive award trophies, certificates, free exhibition booths, travel allowance for the award dinner, speaking opportunities at C-star 2021 H!Tech Stage, and feature interviews.
For more details about reta China, please contact Juliet.zhu@mds.cn.
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C-star, Shanghai's International Trade Fair for Solutions and Trends all about Retail, is the official satellite event of EuroShop, the world's leading retail exhibition. Since its debut in China in 2015, the event has been successfully held for six editions. C-star 2020 attracted 134 exhibitors and 9,006 professional visitors from around the world. Among them, 44% were retail brands and shopping malls. Exhibitors and visitors expressed satisfaction over the professionalism, effectiveness of business negotiations and the future trends that C-star presented.
From August 31 to September 2, 2021, C-star is set to take place in Shanghai New International Expo Center, providing a one-stop purchase and communication platform for industry professionals to explore the cutting-edge retail design concept and smart retail technology solutions.
To improve the one-stop sourcing and networking platform for retailers, C-star 2021 will re-define its five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology, and Retail Marketing.
Visitor pre-registration is now available. Click here for 5 special benefits:
• Free entry to the show
• One complementary show catalogue
• Faster admission to avoid long queues
• Free access to monthly exhibition news and industry news
• Priority of participating C-star 2021 supporting programs
Top retail suppliers to come together for innovative retail solutions
C-star 2021 is expected to welcome 150 leading providers of retail solutions. The following exhibitors have confirmed their participation: Shop furnishing: Shanghai Longsun Building Material Co., Ltd, Hangzhou Aotroth Exhibition Commercial Co., Ltd., Shanghai b&m Wallcoverings Co., Ltd, Changzhou Lintel Portable Display Solution Co., Ltd, Sate-Lite (Foshan) Plastics Co., Ltd., Xiamen Neu Craft Co., Ltd, etc. Store solutions: Futuristic Store Fixtures Pte Ltd, Changhong Building Decoration Engineering Co., Ltd., etc.; Retail technology: Hangzhou Zkong Network Co., Ltd, Shanghai Lianbai Electronics Co., Ltd, XOVIS, etc. Retail lighting solutions: Vianolix Lighting Co., Ltd., Self Electronics Co., Ltd, Guangzhou Youguang Opto Electronics Co., Ltd., Dongguan Wufeng Electronics Co., Ltd, Dongguan Tiansheng Electronic Products Co., Ltd, etc.
A wide range of concurrent events and tailored matchmaking events create great business opportunities
C-star has always been renowned for its quality supporting programs. In addition to outstanding exhibition booths, there will be a wide range of special zones, forums and competitions that await retail professionals to explore retail development trends.
The special zone of Designer Village will continue to offer unique booth designs and business networking opportunities for top designers, whilst the ReTailor Hub will once again work with emerging retail brands to create design and technology-inspired pop-up stores.
As for forums, the Retail Stage will bring together retail brands, shopping mall executives and experts to cast light on the development trends of the industry. The H!Tech Stage will focus on smart retail technology and invite renowned technology companies to share their insights. As a key exhibition area of C-star 2021, Retail Lighting will be upgraded with the addition of Lighting Stage, where industry media outlets, designers, retailers and professionals from interior, lighting, engineering and architecture sectors meet and discuss how lighting can empower retail space design.
The EuroShop RetailDesign Award China (ERDA China), which made its debut appearance in 2020, will once again deliver on its mission to crown the most outstanding retail shop designs in China. The VM Challenge will also expand to a wider range of sectors, with competitions taking place on the show floor to name the best window displays that enchant people with storytelling. In addition, C-star will introduce reta China from Europe, which is dedicated to awarding innovative technology solutions that have demonstrated outstanding results or potential for development in the retail industry. The award is designed to drive development of retail technologies.
As another highlight of C-star, the tailored matchmaking events will provide more extensive coverage, accurate matching and professional services, helping exhibitors communicate with potential buyers one-on-one to explore business opportunities. C-star 2020 hosted a total of 310 one-on-one business matchmaking sessions, with visitor satisfaction rate reaching 96%.
For more details about C-star, please follow C-star LinkedIn.
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Cologne/Düsseldorf, 8 March 2021
For the 14th time, EHI has chosen the winners of the retail technology awards (reta). The winners will be announced today by video. The awards have already been accepted by the companies with the best concepts for implementing technology in retailing, who will present their projects on 15 March as part of the digital event)*. Three equal-ranking prize winners accepted the award in each of the five categories. Awards have also been presented for the first time in the new category “Best AI and Robotics Application”. The technology partners are each awarded the title of “Top Supplier Retail”.
Category: Best Customer Experience
This award is given to retailers who have introduced forward-looking methods and technologies for improving customer retention and customer satisfaction. Our prize winners:
Küchenquelle relies on modern Mixed Reality (MR) technology for kitchen purchasing advice. Since fall 2020, küchenquelle has been planning customized kitchens at customers' homes throughout Germany with Microsoft HoloLens 2 and using the .rooms by Island Labs software, a holographic sketching and visualization platform. Customers experience a 1:1 visualization of their planned kitchen, which they can see and walk through. This gives them the greatest possible certainty in their purchasing decision.
Breuninger has implemented a comprehensive omnichannel concept in its flagshipstore in Nuremberg. Customers can use digital touchpoints to access information and tips. Smart stations provide information about product availability, and they display sizes and product variants on sale in other stores. The concept also includes fitting rooms which feature digital technology, digital pillars to help customers find their way around the store, digital LED walls, a click-and-collect service and the opportunity to book online appointments for consultations, the tailoring service or the beauty department. The project was carried out together with technology partners MuSe Content and 3d-berlin vr solutions.
Food retailer Tegut continues to pursue its strategy of embracing self-service with its innovative convenience store “tegut… teo”. Thanks to smart technology, the shop requires no staff and shopping can be carried out around the clock. The first mini shop in Fulda, with a retail space of 50sqm, is designed to function as a local shop and offers 950 products in the form of everyday essentials. Customers can enter the shop 24/7 using an app with an entry code or their bank or credit card. Purchases can be made via app or using the payment terminal. The companies Wanzl, design for human nature and snabble are involved in developing the format.
Category: Best Enterprise Solution
In this category, retail enterprises are singled out which have enhanced their efficiency by developing and implementing innovative systems and technologies. Our prize winners:
BabyOne has introduced an internal e-learning platform for its employees. They can use the platform, which was initiated with Qualitize, to create and upload videos, create wish lists, request information, mark favourites, comment on posts or react using emoticons. In doing so, BabyOne is creating a lively community for its employees, especially those working on the shop floor, where members inform, motivate and inspire one another.
E.Leclerc has created a platform for exchanging data with suppliers. This required the digitisation of data from thousands of suppliers across all industries – including those industries which had not yet joined the digital revolution. The suppliers can use the platform to provide regularly updated information on their products and prices. This information is then gathered by the platform and made available on E.Leclerc’s website, as well as in outlets and warehouses. A range of functions enable suppliers to, for example, expand upon the nutritional information of their products and to share this with the retailer directly. The project was carried out together with Alkemics.
Fressnapf has introduced the smart assistant “MIA” in its stores, providing the staff working in these stores with access to all customer data. MIA also provides support with managing tasks in-store. For example, the task management solution provides assistance when it comes to sorting products which are past their use-by or best-before dates. In each store, the use-by or best-before date of each individual product is stored digitally. MIA automatically communicates the tasks which need to be done. This means that both the stores themselves and the company’s headquarters have an overview of all products which are about to expire.
Category: Best In-store Solution
Retailers who demonstrably have achieved operational value added through the use of technology at the POS proved themselves in this category. Our prize winners:
The Rewe subsidiary BILLA / MERKUR is implementing an automated smart shelf solution from Bizerba in its Austrian supermarkets. It is able to monitor shelf inventories to the gram and centimetre in real time using integrated weight sensors and a smart algorithm which calculates the exact point on the shelf from which a product has been removed, thus identifying the product itself. This means that staff no longer need to carry out a visual inspection of the goods. Inventory levels were able to be reduced considerably as a result of introducing the system. What’s more, this also led to an improvement in internal processes within the supermarket chain.
Edeka Oertwig has installed two smart-scanner and POS systems in addition to the four conventional checkout counters in its Henstedt-Ulzburg store, which opened in March 2020. The smart POS systems, called ScanMate, have two checkout points and two packing zones. Employees no longer have to scan the goods by hand. The exception is only when the code is hard to read or when fruits or vegetables have to be weighed. The 360° barcode scanner stops the belts if the code on an item cannot be read automatically. The system can handle 102 customers per hour with baskets holding an average of 15 articles. Scales and cash management machines can be integrated optionally. The project was implemented in collaboration with ITAB Germany and Glory.
The Rohan Pharmacy has equipped its main outlet in the southern German town of Ettenheim with digital shelf labels that are linked to high-tech shelf cameras, the POS system and the warehouse logistics system. The company uses a total of some 1,100 digital shelf labels. Four cameras automatically report when articles have to be restocked. The supplier for this project is SES-imagotag Germany.
Category: Best Connected Retail Solution
This award (formerly for the category Best Omnichannel Solution) is given to retail enterprises that have modernised their IT infrastructure and connected the online and offline worlds with each other. Our prize winners:
The sporting goods store INTERSPORT is continuing its digital transformation on the French market and linking its e-commerce website with the stores. In France the group has implemented OMS OneStock, an omnichannel solution offered by service provider OneStock. This tool unifies the stores’ inventories and enables the company to offer about 90 percent of its product range on its website intersport.fr for sale in stores and by mail order.
ROSE Bikes has implemented a scalable omnichannel solution in cooperation with ROQQIO Commerce Solutions. The central element of its future IT architecture is the Roqqio Commerce Cloud, which connects the various systems like webshop and manufacturing ERP, enabling scalable omnichannel order management. The bicycle dealer’s brick-and-mortar stores use POS solutions like checkout counters and in-store apps with self-checkout. Rose Bikes aims to offer its customers a seamless omnichannel journey.
The Salling Group has implemented a new e-commerce structure based on advanced UX, headless commerce (Commercetools), headless CMS (Magnolia), microservices and APIs. In the process it has restructured its software. With this solution each chain can use the same system to define its own online presence and content, optimised for mobile devices.
Category: Best AI & Robotics Application
This is the first year in which prizes in this category are being awarded. They are going to retail enterprises that have simplified, accelerated or automated their processes by implementing solutions based on artificial intelligence and robotics.
In collaboration with Diebold Nixdorf and Checklens, Ikea has developed an AI-based system that automatically detects scanning errors at SCO terminals. A smart camera above the self-checkout area identifies each product and notifies the customer via the POS software if a product was not scanned. The system can currently identify more than 15,000 Ikea products.
MediaMarktSaturn, together with Retresco, has introduced an intelligent software-as-a-service solution that automatically generates texts from technical product attributes. The online stores of MediaMarkt and Saturn have approximately 350,000 products. Every week several thousand new products are listed and not every manufacturer provides detailed product descriptions for their products. The NLG solution textengine.io has already generated more than 500,000 unique texts, which the retailer displays on the respective product pages in its e-commerce solutions.
The fruit and vegetable retailer SanLucar Obst & Gemüse Handel has cooperated with the Austrian digitalisation expert Barcotec to develop a smart refrigerator that ensures sufficient supplies of fresh convenience products for customers. Using real-time data from RFID chips, it facilitates accurate production planning by reporting problems such as products that have run out. According to the company, each refrigerator behaves like an autonomous sales stall. For example, it can make sure that it is filled with more melons in hot summer weather and can call for reduced production when bad weather is predicted.
*) The winning companies will present their ideas at the EHI Innovation Days, powered by EuroCIS, starting on 15 March at 2:00 pm. Free registration for the live stream is possible here. The event will be held in English. Afterwards a networking opportunity will be offered via the wonder.me platform.
Note to the editors:
Further information about the prize winners: www.reta-europe.com
Apply now for the 2022 reta awards at www.reta-europe.com
About EHI
EHI is a research, training and consultancy institute for the retail industry and its partners. It has some 80 employees. The international EHI network encompasses some 800 member companies from the retail business and the consumer goods and capital goods industries. EHI was founded in 1951. President is Kurt Jox, the Managing Director is Michael Gerling. GS1 Germany, a joint subsidiary of EHI (50%) and Markenverband (the Brand Association, 50%), coordinates the assignment of Global Trading Item Number (GTIN, formerly EAN) in Germany. In cooperation with EHI, Messe Düsseldorf organises EuroShop, the world’s leading capital goods fair for the retail business, and EuroCIS, where the latest products, solutions and trends in IT and security technology are presented as well as C-star for the Asian retail market.
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From August 31 to September 2, 2021, C-star is set to take place in Shanghai New International Expo Center, providing a one-stop purchase and communication platform for industry professionals to explore the cutting-edge retail design concept and smart retail technology solutions.
C-star, Shanghai's International Trade Fair for Solutions and Trends all about Retail, is the official satellite event of EuroShop, the world's leading retail exhibition. Since its debut in China in 2015, the event has been successfully held for six editions. C-star 2020 attracted 134 exhibitors and 9,006 professional visitors from around the world. Among them, 44% were retail brands and shopping malls. Exhibitors and visitors expressed satisfaction over the professionalism, effectiveness of business negotiations and the future trends that C-star presented.
To improve the one-stop sourcing and networking platform for retailers, C-star 2021 will re-define its five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology, and Retail Marketing.
Another addition to high-quality supporting programmes with unlimited business opportunities
C-star has always been renowned for its quality concurrent events. In addition to excellent exhibitors, a wide range of special zones, forums and competitions await retailers to explore the future develop trends.
The special zone of Designer Village will continue to offer unique booth designs and business networking opportunities for top designers, while the ReTailor Hub will once again work with emerging retail brands to create design and technology-inspired pop-up stores. As for forums, the Retail Stage will bring together retail brands, shopping mall executives and experts to cast light on the development trends of the industry. The H!Tech Stage will focus on smart retail technology and invite renowned technology companies to share their insights. The EuroShop RetailDesign Award China (ERDA China), which made its debut in 2020, will once again deliver on its mission to crown the most outstanding retail store designs in China. The VM Challenge will also expand its sectors to a wider range, with competitions taking place onsite to name the best window displays that enchant people with storytelling. In addition, C-star will introduce a new award, reta china, which is derived from reta europe, one of EuroShop's concurrent events. It is dedicated to awarding innovative technology solutions that have demonstrated outstanding results or potential for development in the retail industry and to drive development of smart retail technologies.
Enlarge exhibitors' high-end client database through customized matchmaking program
As one of the C-star highlights, free customized matchmaking service will be provided continuesly by C-star 2021. To facilitate in-depth communication between exhibitors and potential buyers, C-star has set up a dedicated team to provide this service to VIP buyers from fashion and apparel retail, shopping mall, department store, supermarket, boutique store, etc. Through calls, emails and WeChat, the team can gain a clear picture of procurement needs of those buyers, and recommend appropriate exhibitors and arrange one-on-one personalized reception for them.
C-star 2020 invited a total of 13 VIP buyer groups and completed 310 one-on-one business matchmaking sessions with a high satisfaction rate of 96%. C-star 2021 will join hands with leading media for wider coverage, so as to explore more target clients for exhibitors.
For more details about C-star, please follow C-star LinkedIn as follows or visit the official website: http://www.c-star-expo.com/en/.
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C-star - Shanghai's International Trade Fair for Solutions and Trends All about Retail, member of EuroShop Trade fairs family, has grown rapidly since its debut in 2015 and has become a major influential platform in the retail industry across China.
C-star 2020 was successfully held on September 2-4th, 2020 at Shanghai New International Expo Center. During three successful days, C-star welcomed 134 exhibitors and 9,006 professional visitors.
Marius Berlemann, General Manager of Messe Düsseldorf Shanghai Co., Ltd commented: “Chinese retail industry has gone through a huge transformation due to COVID-19 in just few months. It is the right time for us to think how to prepare for the next boom. I am very pleased that C-star is one of the first trade fairs to take off again, displaying new trends of the retail industry, providing a communication platform for retailers and showcasing everything for real stores under one roof.”
Ms. Elke Moebius, Project Director of Retail & Retail Technologies of Messe Düsseldorf, subjoined: “The impact of COVID-19 on the international trade fair industry is immense, while in many countries there is now a sense of optimism again, especially here in China. I am so happy that C-star can be held as scheduled, the show result proves that C-star is a high-quality business platform for retailers and retail solution providers.”
Both exhibitors and visitors impressed by trade fair high quality
C-star 2020 continually features the inspiring and new solutions in Shopfittings and Shop Furnishings, Store Design & Visual Merchandising, Smart Retail Technology, Lighting, Catering Hospitality Equipment and Refrigeration System. Both exhibitors and visitors were very satisfied with the professionalism, networking opportunities and multiple chances to conveniently gather information and meet the right people along with the high quality of solutions offered to retailers.
“It is the third time that we have participated in C-star, and we also participated in EuroShop 2020 this February. C-star can help to develop our business and also bring us a lot of premium clients. We are very satisfied with the exhibition results.” stated by Yvonne Tian, Marketing Director of LRC.
Visitors were also inspired by the innovations seen at the fair. Mr. Chongbin Zhu, Senior Space Design from ERKE commented: “This year the epidemic has much affected many industries, especially for us who are running apparel retail. But I do believe it won't last long. As chances always come with crisis. During C-star 2020 I have seen many shop solutions manufacturers which are very helpful for us to reform and upgrade.”
Upgraded supporting programmes present the future of retail
C-star has always been committed to creating a sophisticated and premium retail trade fair. In addition to quality exhibitors, the exciting supporting programmes are highlights of C-star 2020.
C-star and China Commerce Association for General Merchandise (CCAGM) co-organized 2020 C-star Retail Stage under the theme “Rebound, Reboot, Reinvent”, inviting speakers from leading retail brands, shopping mall executives and academic experts to share insights and explore core values of retail business.
Leiqi YU, Senior Director of Design and Planning, JD 7FRESH commented: “I have gained a lot from participating in C-star Retail Stage. Chinese retail industry is developing to online and offline integration and providing better and better consumer experiences. Through C-star Retail Stage, we can share how JD 7FRESH will realize the complete integration of online and offline, and know the opinions from other industry leaders.”
ReTailor Hub, an event brand of C-star, built an S.Engine Café on-site with smart retail technologies such as EPSON Lightscene EV-100 Series, Hanshow digital signage, and VvCar AI-Holographic Window, all for a new and out-of-the-box customer experience. Besides, Cloudpick Technology also created an unmanned grab-and-go store with AI vision which disrupts conventional consumption patterns.
Furthermore, two competitions attracted much attention. EuroShop RetailDesign Award China (ERDA China) is derived from EuroShop RetailDesign Award (ERDA) which is one of the supporting programs of EuroShop Trade Fairs and crown the outstanding store designs in China. The three winners are Tong Ren Tang Zhima Health Concept Store, Nike SH 001 - E.A.R.L Adapt BB, HEYTEA LAB (Shenzhen OCT Harbor Store).
VM Challenge 2020 was held by C-star and Shop! Greater China to highlight the importance of window display. Three professional teams and three student teams create themed shop window designs live onsite for PINKO, an Italian fashion brand.
For more details about C-star, please follow C-star LinkedIn as follows or visit the official website: http://www.c-star-expo.com/en/
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Three special zones for design, equipment, and technology, all in one place
As the retail industry evolves rapidly, C-star 2020 works to expand its portfolio once again by launching three special zones with upgraded features. The ReTailor Hub, H!Tech Hub, and Designer Village provide a platform for retail solution providers and retailers to make business and exchange ideas.
ReTailor Hub, as a brand event of C-star, will create an S.Engine Café on-site with smart retail technologies such as EPSON technology, Hanshow digital signage, and Colorfuls front-projected holographic display, all for a new and out-of-the-box customer experience. In the special zone, Cloudpick Technology will also apply its rich experience and cutting-edge technology to creating an unmanned grab-and-go store with AI vision that disrupts conventional consumption patterns.
The H!Tech Hub will make its debut at C-star 2020. It brings together renowned companies of retail technology such as SUNMI, cloudpick, T-Scale, Kiton, CCL Tech, Koscar, and Zkong. In addition to showcasing cutting-edge technologies, the exhibitors will also give presentations at the H!Tech Stage in the central area to share future development trend of retail technologies.
The Designer Village brings together unique booth designs by many outstanding design firms as well as the 30 finalist projects of the EuroShop Retail Design Award China for display, highlighting the strength of Chinese design.
supporting programmes to share future retail trends from multiple topics and perspectives
C-star has always been committed to creating a sophisticated and premium retail trade fair. In addition to quality exhibitors, the extensive supporting programmes have been a major highlight of this highly acclaimed show.
Due to the covid-19 pandemic, the retail sector is facing new challenges as well as opportunities. Considering the situation, C-star and China Commerce Association for General Merchandise (CCAGM) will co-host the C-star Retail Stage with participation from leading retail brands, shopping mall executives and academic experts to share insights and explore core values of retail business.
In addition to the C-star Retail Stage, C-star 2020 will set up the H!Tech Stage to explore advanced technologies and development trends in the field of smart retail technology. The stage will invite renowned technology companies and industry professionals to share their views.
C-star also works with Retail Observation to launch the 2020 Store Upgrade and Design Open Course to help supermarkets solve challenges in store upgrade with a clear focus on key points, difficulties, and solutions.
In parallel with the exciting forum, two major competitions are attracting much attention. The EuroShop RetailDesign Award China has started its general jury and public and expert jury assessment process. The final winners will be announced at the award dinner gala on September 2nd. The inaugural VM Challenge 2020 is currently in the selection phase, and the selected teams will have four hours on-site to create a themed shop window design for PINKO, an Italian fashion brand. Behold as the competitions reveal the final winners.
Two-week countdown to visitor pre-registration: seize the opportunity and embrace the next retail boom
Visitor pre-registration is now open and the countdown is on. Click https://www.c-star-expo.com/links?id=358 to pre-register and receive your free ticket and catalogue, and enjoy priority registration for the exciting supporting programmes.
For more details about C-star, please follow C-star LinkedIn as follows.
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The 6th Shanghai’s International Trade Fair for Solutions and Trends all about Retail (C-star 2020) will take place on September 2-4 at Hall N1 of the Shanghai New International Expo Center, once again featuring five dimensions: Shop Fittings and Furnishings, Store Design and Visual Merchandising, Smart Retail Technology, Lighting, Catering, Hospitality Equipment and Refrigeration System. A series of exciting supporting programmes will also be held during the event to enrich its content and jointly create a world-class technology and business communication platform for retailers and retail solution providers.
Due to the pandemic, it is still inconvenient for overseas visitors to travel to China. In order to meet the export needs of exhibitors and the procurement needs of overseas visitors, we will launch C-star 2020 Online Show at the same time as the offline trade fair, providing exhibitors and overseas visitors with a free exhibition and communication platform. Through C-star 2020 Online Show, visitors can communicate with exhibitors online and watch the live broadcast of Retail Stage and VM Challenge 2020 for free.
Click https://www.c-star-expo.com/links?id=339 for free ticket.
C-star 2020 brings leading exhibitors to retailers
This event will bring together more than 150 well-known exhibitors to showcase unique design concepts and advanced retail technologies. A number of exhibitors have confirmed that they will present the latest products and innovative solutions at C-star 2020, including those specializing in shop fittings and furnishings such as Changhong, ShanYang, Futuristic, Dunli, Longshang and Redman Retail; those providing professional services for store design and visual merchandising such as Lichuang Union,Epson,CM Design and Candex Displays; those with cutting-edge smart retail technology such as SUNMI, Cloudpick, CCL Tech and Kiton Tech; as well as well-known lighting equipment companies such as Vianolux, Huayuemei, SELF Electronics, CDN, LVSUNNY, CITYLUX and Slighton.
For more information on exhibitors, please visit the online exhibition hall on the official C-star website.
VM Challenge 2020 | Who is the best storyteller
In order to highlight the importance of window, C-star and Shop! have joined forces to host VM Challenge 2020. As the brand sponsor, PINKO will set the theme of the competition and provide its products as window design props. Each participanting group will present their own ingenuity onsite within four hours.
The competition will be held on September 2-3 on the fair ground. The first day will be the professional group competition, and the next day will be the student group competition.
30 nominees of EuroShop RetailDesign Award China 2020 have come out
The EuroShop RetailDesign Award China is an extension of the EuroShop Retail Design Award, which is one of the concurrent activities of the EuroShop Trade Fairs series. For the EuroShop RetailDesign Award China 2020, 57 proposals were submitted, 30 nominees reached the final two rounds.
The shortlisted works will enjoy such exposure as promotions through the online channels of C-star and on-site poster wall displayed at the venue. At the same time, shortlisted applicants will be invited to participate the award ceremony on the evening of September 2 to exchange ideas with well-known retail brands and designers.
For more details about C-star, please follow C-star LinkedIn as follows or visit the official website: http://www.c-star-expo.com/en/
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Press Contact:
Ms. Laura liu
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel: +86-21-6169 8336
Fax: +86-21-6169 8301
Laura.liu@mds.cn
www.mds.cn
Organizers background information
Messe Düsseldorf (Shanghai) Co., Ltd.
Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top exhibition organizers. MDS is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services. MDS is successfully holding 14 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube, plastics, medical devices, retail, safety and health, wine & spirits and caravanning. With a workforce of 70+ fulltime employees, the company’s head office is located in Shanghai with a branch office in Beijing. For more information about MDS, please visit www.mds.cn.
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According to the latest world economic outlook by the International Monetary Fund (IMF), global growth in 2020 is projected to fall by 3 percent. For this year, growth in advanced economies is projected at -6.1 percent. Specifically, growth will drop by 5.9% in the United States and 7.1% in the European Union. Emerging market and developing economies are also projected to have negative growth rates of -1.0 percent in 2020. The forecast for China's economic growth is positive 1 percent. As economies around the world are hard hit by Covid-19 outbreak, China continues to consolidate and grow its global economic share and position despite all adversities.
At present, China's retail industry gradually regains its vitality as Covid-19 outbreak is brought under control across the country. According to the 2nd issue of the "Survey and Report on Resumption of Work and Production in the Retail Industry" by the China Commerce Association for General Merchandise (CCAGM), as of April 13, 96% of the surveyed enterprises have resumed 90% normal work, and 46% of them have restored 60-70% of normal sales. On March 2, Jinan handed out vouchers worth 20 million yuan to stimulate spending on tourism and culture. Cities in Zhejiang, Shandong and Jiangsu followed suit, with some distributing vouchers worth over 100 million yuan. On April 19, Wuhan launched a 2.3-billion-yuan voucher campaign to support local businesses and drive online and offline consumption.
Covid-19 pandemic accelerates digital transformation and gives rise to smart retail technology
It is worth noting that the recovery in retail sales is significantly faster than that of passenger traffic. This is largely due to the developed online retail. Covid-19 pandemic has pressed the “speed up button" for the transformation of offline retailers. Brands are increasingly using digital tools to attract and connect with consumers for commercial outcome.
Smart retail technology has always been an emerging segment of the industry, and one of five dimensions of C-star over the years. C-star 2020 will be held from September 2-4 at the Shanghai New International Expo Center, bringing together specialized service providers including Xovis, Koscar, Sunmi, Cloud Pick, DB Scale, Keewin, T-scale, Kiton, TSD, Adelante, CCL Tech, who focus on cutting-edge smart retail technology, to provide outstanding corporate solutions for online and offline integration.
Time to book your booth at C-star 2020 before it’s too late. Visitor pre-registration is in full swing
C-star 2020 will continue focus on the inspiring and new solutions in Shopfittings and Shop Furnishings, Store Design & Visual Merchandising, Smart Retail Technology, Lighting, Catering Hospitality Equipment and Refrigeration System, builds up a great business platform for retail solution providers and retailers across the globe.
As of now, 95% of the booths have been sold out. C-star 2020 is expected to welcome 200+ high-quality retail solution providers, including Futuristic, Changhong, Longsun, Yongcheng, Epson, Shangyoung, Sunmi, Cloud Pick, Lvsunny, Self, Candex, Ganter, Xovis, etc., and they will exhibit the latest and most practical equipment and technology on site. In addition, the two special zones – Designer Village and H!Tech Hub – will showcase disruptive innovations in design concepts and world-leading retail technologies.
Visitor pre-registration is in full swing. Click here or scan the QR code below to register with one click. A pre-registered visitor will get a free ticket and a complementary show catalogue, can also skip the admission line with the pre-registration code, and will be given priority to participate in exciting supporting programmes.
EuroShop RetailDesign Award China is looking for general jury candidates
EuroShop RetailDesign Award China (ERDA China) originates from Europe and is dedicated to recognizing the best store designs in China. There will be three rounds of assessment. The shortlist from the first round will be judged by a panel of 100 general jury members, followed by a third round of assessment by 10 retail experts from China and abroad. Three winners will be selected at the end of the process.
General jury is now open for application. If you are a senior manager from a brand company, shopping mall, or consultancy with unique insights into retail store design and consumer needs, please click here or scan the QR code to submit your application and join the general jury.
We will contact you promptly to confirm your participation and issue you a letter of appointment, C-star VIP visitor pass and invitation to the ERDA China ceremony. We look forward to your participation!
For more details about C-star, please follow C-star LinkedIn as follows.
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The successfully concluded EuroShop leads the global retail industry into the future
The World’s No.1 Retail Trade Fair, EuroShop 2020, drew to a close on Thursday (20 February 2020) after five successful days in Düsseldorf: 2,300 exhibitors from 57 nations reported of very good leads and concluded business deals. Furthermore, lively follow-up business is expected. 94,000 visitors from 142 countries travelled to the Rhine to gather information on the line-up of products, trends and concepts for retailers and their partners featured in 16 exhibition halls.
Exhibitors underlined the high level of expertise among visitors at the event, especially their pronounced decision-making powers, because 70% of the trade fair guests were in international top management. Many of them also used their visit to EuroShop to learn about best practice cases and forward-looking trends in retail at the in total eight Stages. Numbers speak for themselves here: 96% of trade fair visitors were satisfied with their visit to the trade fair. The next EuroShop will be held in Düsseldorf from 26 February to 2 March 2023.
Booths of C-star 2020 are about to be sold out, and visitor pre-registration has been officially opened
As the official satellite event of EuroShop, C -star 2020 now takes the center stage. It will be held from September 2-4, 2020 at Shanghai New International Expo Center (SNIEC), featuring the inspiring and new solutions in Shopfittings and Shop Furnishings, Store Design & Visual Merchandising, Smart Retail Technology, Lighting, Catering Hospitality Equipment and Refrigeration System, builds up a great business platform for retail solution providers and retailers across the globe.
As of now, 90% of the booths have been sold out. C-star 2020 is expected to welcome 200+ high-quality retail solution providers, including Futuristic, Changhong, Longsun, Yongcheng, Epson, Shangyoung, Sunmi, Lvsunny, Self, Candex, Ganter, Xovis, etc., and they will exhibit the latest and most practical equipment and technology on site. In addition, the two special zones – Designer Village and H!Tech Hub which will be unveiled first time – will showcase disruptive innovations in design concepts and world-leading retail technologies.
The visitor pre-registration has been officially opened now. Click here or scan the QR code below to register with one click. A pre-registered visitor will get a free ticket and a complementary show catalogue, can also skip the admission line with the pre-registration code, and will be given priority to participate in exciting supporting programmes.
Another supporting programme is added to recognize outstanding Chinese designs
C-star has always been committed to building a multi-module trade fair model. The event is further enriched by a series of exciting supporting programmes with various themes and formats to help retailers understand the future development trends, create a high-quality communication and networking platform, and promote the development of the retail industry. In addition to the well-received C-star Retail Forum and ReTailor Hub, this year we will also establish the EuroShop RetailDesign Award China (ERDA China) based on the EuroShop RetailDesign Award (ERDA). As the Chinese retail industry has formed its own pattern with Chinese characteristics during its development, one set of criteria is no longer the optimal assessment for retail designs in both China and other countries, so we establish ERDA China for the unique needs of the Chinese retail industry, and invite more domestic experts to join the jury and crown the outstanding store designs in China. The awardees will be invited as guest speakers to give a 30-minute speech each at the C-star Retail Forum, receive free round-trip plane tickets and accommodations to visit EuroShop/EuroCIS in Germany from organizer, and the award-winning designs will directly enter the final round of selection for ERDA.
At the same time, H!Tech Hub, which will be unveiled at C-star, will present innovative technology through future retail technology demonstration and the product experience zone. We will also partner with leading media in various fields to organize multiple salons and training events with different topics during C-star 2020.
For more details about C-star, please follow C-star LinkedIn
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Cologne/Düsseldorf, 17 February 2020
EHI and Messe Düsseldorf presented the EuroShop RetailDesign Awards 2020 (ERDA) at EuroShop in Düsseldorf yesterday. The most compelling store concepts came from Switzerland, Spain and Great Britain: Fooby Lausanne Bel-Air in Lausanne, Spar Market Puerto Rico in Mogán (Gran Canaria), and The Making of Harry Potter in Leavesden. To select the winners from among the 73 competitors from 22 countries, the jury evaluated the successful interplay of store architecture, colours, materials, lighting and visual merchandising as well as the implementation of a clear message about the product range and a direct appeal to customers.
Fooby Lausanne Bel-Air, Lausanne: A theatre of the senses
Swiss cooperative Coop’s online food community has its own 1,000-sqm store now: Fooby Lausanne. A former theatre serves as a continuation of the online platform in the form of a store, and it sets the stage for high-quality regional and sustainably produced products. The food can be experienced with all five senses. Across all three floors, experts give advice and offer culinary highlights – the concept store is a convenience shop and manufactory rolled into one. The materials concept supports the Fooby brand in terms of both form and colour and flawlessly harmonises with the historical architecture. Black, white and real wood form the foundation and set the stage for the products. The majority of the frames, shelves, tables, racks and panelling/trim are made of light-coloured wood which best reflects the freshness, liveliness and warmth of Fooby. White and green tiling represents artisanal production, sustainability and health.
Spar Market Puerto Rico, Mogàn: Traditional market meets modern retail store
The new Spar store occupies a 2,000-sqm space with a large range of products that features fresh regional products in particular. The atmosphere of a traditional market is skilfully combined with that of a modern retail store. The company’s characteristic colours, combined with black and warm materials like wood, create a modern look and highlight individual departments. At the heart of the supermarket are refrigerated walk-in rooms for beer, wine and cheese, which are also used to offer tastings. Graphically understated, illuminated lettering above the individual rooms helps customers orientate themselves. Suspended ceilings, such as a green light installation on the beer room’s ceiling, as well as illustrations on the walls and glass doors provide an interesting decorative backdrop for the products.
The Making of Harry Potter, Leavesden: The magical interior of Hogwarts
“The Making of Harry Potter” takes full advantage of the magical ambience of the world-famous school for witchcraft and wizardry. The area featuring shops and cafés in the Warner Bros. Studios comprises 836 sqm. Original film sets, a mix of colours, film props and antiques create an authentic, direct experience for visitors to the store. The “Dark Arts” area with its nearly 5-metre-high original glass window from the film, the wand shop inspired by Garrick Ollivander’s shop, world-famous school headmaster Albus Dumbledore’s collection featuring the model solar system from Hogwarts' Astronomy Tower – all eleven areas of the store celebrate the opulent world of the Harry Potter films. Fantastic books, objects containing the “trapped souls” of witches and wizards, and magic wands provide the backdrop for the products, some of which can be personalised. For example, names can be embroidered onto wizard’s robes, and there is an engraving service for selected products.
About EHI:
EHI is a research, training and consultancy institute for the retail industry and its partners. It has some 80 employees. The international EHI network encompasses some 800 member companies from the retail business and the consumer goods and capital goods industries. EHI was founded in 1951. President is Kurt Jox, the Managing Director is Michael Gerling. GS1 Germany, a joint subsidiary of EHI (50%) and Markenverband (the Brand Association, 50%), coordinates the assignment of Global Trading Item Number (GTIN, formerly EAN) in Germany. In cooperation with EHI, Messe Düsseldorf organises EuroShop, the world’s leading capital goods fair for the retail business, and EuroCIS, where the latest products, solutions and trends in IT and security technology are presented as well as C-star for the Asian retail market.
About Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.
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Coronavirus: China Response and Next Steps
According to the World Health Organization, the comprehensive and strict measures China has taken to contain the spread have yielded positive results and these efforts have been recognized by international community. The numbers of new infections and fatalities are on the decline, and more and more patients are recovering.
Based on the protective approaches regarding the coronavirus (COVID-19), China has been able control further spreading of the virus.
China is already working to bolster its economy and return to a more normal semblance of its society, even as it works to contain the remaining chains of COVID-19 transmission. Appropriately, a science-based, risk-informed and phased approach is being taken, with a clear recognition of the need to immediately react to any new COVID-19 cases or clusters as key elements of the containment strategy are lifted.
The next step will see China maintain an appropriate level of emergency management protocols, and carefully monitor the phased lifting of the current restrictions on movement and public gatherings. Furthermore, a centralized research program to fast-track the most promising rapid diagnostics and serologic assays has been established and the testing of potential antivirals and vaccine candidates is ongoing. As China has experience with COVID-19, its scientists are working closely with those abroad to further enhance the systematic and real-time sharing of epidemiologic data, clinical results and experiences to improve the global response.
Precautions Taken by the Organizers of C-star 2020
We take the concerns of our customers, guests, partners and our staff regarding the coronavirus very seriously. Your safety is always our top priority! As the organizer, Messe Düsseldorf Shanghai will re-evaluate the situation in consultation with health authorities in order to create a safe environment for all participants.
Since the outbreak of the COVID-19 epidemic, Messe Düsseldorf Shanghai has paid great attention to it and closely followed the updates. Through rapid internal communication, a temporary emergency team consisting of project team leaders, risk management and legal experts was put in place. The emergency team has paid close attention to the feedback from exhibitors and key buyers and has been actively contacting local and overseas trade associations to evaluate the potential influence on the trade fair.
C-star 2020 will take place from September 2nd-4th, 2020 at Shanghai New International Expo Center (SNIEC) as planned. As exhibitors and visitors, you can expect a higher level of hygiene, safety and medical care at the fairground as usual. The organizers are closely monitoring current developments and is following strictly the suggestions and requirements of the health authorities and the fairground.
Appendix: WHO: Basic protective measures against the new coronavirus Report of the WHO-China Joint Mission on Coronavirus Disease 2019 (COVID-19)
Press Contact
Laura Liu
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel: +86-21-6169 8300
Fax: +86-21-6169 8301
laura.liu@mds.cn
www.mds.cn
Background information on organizers
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top exhibition organizers. MDS is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services. MDS is successfully holding 13 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube, plastics, medical devices, retail, safety and health, wine & spirits and caravanning. With a workforce of 70+ fulltime employees, the company's head office is located in Shanghai with a branch office in Beijing. www.mds.cn.
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The World’s No.1 Retail Trade Fair, EuroShop 2020, drew to a close on Thursday (20 February 2020) after five successful days in Düsseldorf: 2,300 exhibitors from 57 nations reported of very good leads and concluded business deals. Furthermore, lively follow-up business is expected. 94,000 visitors travelled to the Rhine to gather information on the line-up of products, trends and concepts for retailers and their partners featured in 16 exhibition halls.
“We are delighted that EuroShop once again successfully proved to be the most relevant platform for the global retail community when it comes to trends, inspirations and networking. Our exhibitors deserve the highest praise for their loyalty. With their innovative power they again proved the major attraction for an entire industry,” said Erhard Wienkamp, Managing Director at Messe Düsseldorf, voicing his great satisfaction with EuroShop 2020 results.
Exhibitors especially applauded the high international attendance at EuroShop. 70% of the EuroShop audience travelled to Düsseldorf from abroad. Large delegations came for example from Brazil, Australia and New Zealand. Trade visitors from a total of 142 countries attended EuroShop 2020.
“This high level of international interest clearly documents the dynamism of the global retail world and the exceptional position EuroShop enjoys as its economic engine,” said Michael Gerling, Chairman of the EuroShop Advisory Board and CEO of the EHI Retail Institute Cologne.
“The success of eCommerce is a real encouragement for retailers: they have understood they have to give their shoppers good reasons beyond the ranges to enter their stores. This competition has taken retail as a whole to the next quality level. Investment is being made in shop fitting so as to create customer journeys,” explains Gerling who adds: “Beyond this, retail digitalisation is booming. It enables retailers to offer their shoppers even more services and link online and offline channels, on the one hand, while simplifying process flows, logistics and lots more, on the other.” At EuroShop 2020 digital transformation was therefore a key focus, also in terms of achieving the highest energy efficiency and sustainability possible.
Exhibitors underlined the high level of expertise among visitors at the event, especially their pronounced decision-making powers, because 70% of the trade fair guests were in international top management. Many of them also used their visit to EuroShop to learn about best practice cases and forward-looking trends in retail at the in total eight Stages. The varied programme of lectures held on the individual Stages on such topics as Retail Technology, Architecture and Store Design or Expo & Event was well attended across the board. Meeting with the same high level of approval were the numerous Specials at EuroShop, including the Start-up Hub, the Designer Village and Premium City.
Numbers speak for themselves here: 96% of trade fair visitors were satisfied with their visit to the trade fair. Just as many confirmed the outstanding position of EuroShop as a trend barometer, networking platform and largest event for the retail sectors.
The next EuroShop will be held in Düsseldorf from 26 February to 2 March 2023.
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EuroShop, the World’s no.1 Retail Trade Fair, is a must-see fixture for the retail world. From 16 to 20 February it will bring together to the tune of 2,300 exhibitors from over 60 countries with 114,000 trade visitors expected from throughout the world in Düsseldorf. And it is not only an indispensable information platform, trend hotspot and network for retail professionals but it also intensely impacts many other areas and sectors, delivers innovative blue-prints and addresses urgent themes of relevance to the future such as digitalisation, robotics, sustainability or climate neutrality.
The Eight Experience Dimensions at EuroShop 2020
EuroShop’s eight Experience Dimensions cover retailers’ complete investment needs, on the one hand, and provide inspirations galore and concrete answers to decisive questions that all retailers wanting to remain competitive have to ask themselves.
What functions do shops or stores have to perform today? Serve as experience places and points of identification? Feel-good locations? A Third Place? Pop-up marketplaces? What do they have to look or feel like? Creative and hands-on answers come care of the Shop Fitting & Store Design Dimension.
The Retail Technology Dimension presents all things surprising, enthusing, stimulating and taking you to the next level. Augmented Reality, Virtual Reality, Artificial Intelligence, Internet-of-Things, Smart Store, Customer Engagement, Mobile Payment and Cloud-based Services are the dominating themes in this Dimension.
Retail Marketing is the point of interest for “digital creatives”. Customer engagement & experience, brand experiences in physical and digital stores, personalisation via mobile devices, artificial intelligence, digital signage. The Retail Marketing Dimension at EuroShop 2020 awaits trade visitors with the complete spectrum of ever more in-depth and digital shopper interaction.
The lighting community gets together at EuroShop, too. Light plays a pivotal role when experience and staging, fascination and atmosphere come into play. Its versatile technical applications ranging from smart lighting to the IoT in conjunction with such ecological aspects as sustainability and efficiency will be on show at the Lighting Dimension.
Storytelling – this is what Visual Merchandising is all about – both as an analogue experience space and as a digital platform. Eurohop’s Dimension of the same name shows how to perfectly stage them, fascinate and wow shoppers with either walk-in stores or augmented reality, as pop-up or digital stores.
More and more supermarkets and also fashion stores draw their shoppers in with food services. This is why catering in retail is a “hot ticket” and will be given its own Food Service Equipment Dimension for the first time at EuroShop 2020. Here the menu will feature everything from fast food to Michelin star cuisine.
In the Refrigeration & Energy Management Dimension what belongs together will finally grow together: ecology and economy. Digital transformation and building automation, IoT and AI, efficiency and staging – all of this is instrumental to climate-neutral smart stores and will therefore be featured at EuroShop.
Trade fairs and events on the road to digitalisation and festivalisation – this will be centrestage at EuroShop’s Expo & Event Dimension, which is the world’s biggest sector-specific get-together for the live communication community. Cross-media connections, complex experience scenarios, exhilarating performance or dynamic communication will be the dominating themes.
The Side Events at EuroShop 2020
The USPs of EuroShop include not only the extensive ranges of its exhibitors from throughout the world but also the quality and cross-section of its unrivalled line-up of side events.
8 Stages – 600 Speakers – 500 Lectures
The centrepiece of EuroShop are a total of eight Stages. They are lecture and discussion forums with high-calibre speakers addressing the latest developments, innovative trends and best practices amidst the hustle and bustle of the trade fair and accessible for EuroShop visitors free of charge and without prior registration (simultaneously interpreted in German-English or in English only). Boasting a total of 600 speakers and well over 500 expert talks delivered over five trade fair days this accompanying programme offers each trade fair visitor invaluable and right-on-target value added. All Stages at a glance: Retail Technology Stage, Omnichannel Stage, Start-up Stage, Store Design Stage, Retail Designers Stage, Energy Management Stage, Retail Marketing Stage and Expo + Event Stage.
The Specials at EuroShop – Buzzing with Ideas
The Specials at EuroShop include various areas with scope and freedom for experts, start-ups and Generations X, Y & Z, for ideas, visions and innovative products.
POPAI/Shop Global Village/ Hall 1
The POPAI Village will be presented as a completely re-branded segment. Exhibitors from many countries present all areas of POP marketing here. The Forum hosts presentations revolving around Point of Sale Marketing on all days.
Start-up Hub Retail Technology & Marketing/ Hall 3
Start-ups are young, creative, flexible, future-oriented and characterised by innovative problem solutions. EuroShop offers a dedicated presentation area to newcomers that specialise in the development of latest retail IT systems and solutions.
IFES Global Village/ Hall 4
The IFES Global Village is a meeting point for the IFES family (International Federation of Expo & Event Services) and a hotspot for networking with new business partners from throughout the world. Furthermore, 17 February will see a student and young talent breakfast take place at the IFES Global Village.
Premium City – So Much Better/ Hall 5
The Retail Design course at the Design Faculty of Düsseldorf University will occupy 665 m² at EuroShop. “Premium City” represents a visionary city in 2050 where retail, the public space and mobility merge. Ten individual projects can be seen as part of the presentation. On top of this the exhibition stand has a forum for lectures and special activities.
Italian Lighting Lounge/Hall 9
Also held as part of the 20th EuroShop will be the third edition of the Italian Lighting Lounge. Italian companies from the areas of interior and outdoor lighting as well as industrial design will present the latest trends and innovative systems on the international market.
EuroShop Designers Village/ Hall 12
From interior design to forward-looking retail design concepts: the EuroShop Designer Village will be given an as prominent and high-quality stage as ever in 2020. The exterior design of the Designer Village comes care of students from the Architecture and Design Faculty of the Peter Behrens School of Arts (PBSA) Düsseldorf.
ECOpark/ Hall 15
ECOpark is a special area for smart solutions revolving around energy themes in retail. Exhibitors here focus on smart, cross-outlet concepts that cater to the development of an ever more connected and complex energy system involving renewable energies. Alongside this, modern climate and air-conditioning technologies will be in the limelight.
Innovations Hub/ Hall 4
This “ideascape” makes innovative future visions from the fields of man-machine interaction, virtual and augmented reality as well as customer journey a real experience. As visitors enter the space they will become part of a multi-disciplinary network based on a cooperation between Düsseldorf University, Tennagels Medientechnik and Lavalabs Moving Images. This Think Tank promises to deliver creative inspirations and multi-sensory impressions. Visitors are invited to also try out things for themselves in innovative workshops.
And the Winner is… Awards at EuroShop
What would an international industry event such as EuroShop be without awards? The awards presented at EuroShop not only reflect the standing of this trade fair but also – and first and foremost – recognise outstanding achievements of the international retails community and related sectors.
The renowned EuroShop Retail Design Awards will be presented for outstanding store concepts and designs, the coveted Retail Technology Awards Europe (reta) for prominent IT solutions in retail and the Wissenschaftspreis will be awarded by EHI to excellent scientific works of high relevance to the retail industry.
Also presented at the EuroShop 2020 will be the POPAI D-A-CH Awards, the Innovationspreis Architektur und Innovation by trade magazine AIT, the IFES Development & Innovation Award and the Trendscouting Award, where exhibitors will be selected right at EuroShop by magazines AIT and xia provided their products are relevant to architecture. New are the Exhibitor Magazine EuroShop Awards, which will be presented by the US Exhibitor Magazine for the first time in cooperation with EuroShop for outstanding stand construction in all dimensions.
Guided Innovation Tours at EuroShop
Those who consider the ranges at EuroShop too extensive, those with only little time available or those looking for targeted information on individual topics or product groups, will have the possibility to register for various Guided Tours of the trade fair in the run-up to the event. On offer will be Guided Tours in the areas: Retail Technology, Store Design (focal theme: architecture), Refrigeration & Energy Management, Food Service Equipment, Expo & Event. The Guided Innovation Tours can be booked via the EuroShop Portal www.euroshop-tradefair.com.
EuroShop 2020 occupies approximately 125,000 m² net in 16 exhibition halls and is open to trade visitors from Sunday, 16 to Thursday, 20 February 2020, from 10.00 am to 6.00 pm daily. 1-day tickets cost EUR 80.- (EUR 60.- sold in advance online/E-Ticket), 2-day tickets cost EUR 120.- (EUR 100.- sold in advance online) and the season ticket EUR 180.- (EUR 150.- sold in advance online). The admission tickets include free return trips to EuroShop using VRR local public transport (Rhein-Ruhr transport authority). The online ticket shop at www.euroshop-tradefair.com is already open.
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Interview with Nicolas Du Cray, Partner of Cathay Innovation
Q1: What do you think of Cathay Capital?
We are a global investment platform that invests in technology start-ups and innovation all over the world. We’re active in the US, we’re active in Europe, we’re active in China, and we also have partnership in Africa and are looking (partnership) at Southeast Asia. We do venture capital investment in innovative companies.
Q2: What are the vision and value of Cathay?
As an investor, actually we have access to industrial resources. For example, in retail and brands and industries, because some large company invested in our funds and we have these companies work with start-ups, we also have the start-ups we work with to work better with these large companies. We, as an investor, our goal is to be concretely supporting our portfolio in their cooperation with corporates.
Q3: What elements will Cathay consider before investment?
It’s a matter of assessing the competitive advantage of the company, its ability to grow, its turnover and to reach profitability at some point, to use technology and the scale of the use of technology to a large number of users and also to be able to work with large companies to make them innovative.
Q4: Among all the invested companies, which one do you think is the most promising? Why?
So far, our best investment has been the social commerce platform for Pinduoduo which has been very successful in China. It went public on NASDAQ last summer and besides this large e-commerce company, we also have invested in human resource management software and some smartphone IOT software.
Q5: Which industry will Cathay pay attention to in the near future?
So, the big subject of a new retail, as a revolution of retail, e-commerce remain an very important subject for us, because we believe actually technology can really enhance the operation of retailers and provide access to players, to brands. So new retail is going to (be) improved significantly thanks to technology, not only at the point of sale but also on the whole value chain.
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… Retail Connect
C-star, Shanghai's International Trade Fair for Solutions and Trends all about Retail, took place from 25 to 27 April. One of the highlights for 2019 was the partnership with THE GRID. This networking hub aims to bring together the digital world – Internet companies, providers of disruptive technologies and start-ups in the field of digital transformation – with the physical world, i.e. with trade fairs and companies from these industries. The aim is to bring intelligent start-ups in the retail sector into business faster.
On April 22nd THE GRID invited to the Smart Retail Startup Challenge 2019. 11 young retail start-ups presented, under the guidance and moderation of Mr. Bruno Bensaid, Shanghaivest & Mobile Monday, their retail solutions. Not an easy job for the judges to nominate three of them for the final round. The jury consisting of Alvin Foo (Reprise Digital), Ashmit Bhattacharya (KargoCard), Susanna Chiu (East China for Li & Fung), Dominic Penaloza (WeWork China) and Alexis Richez (ZTP / Creadev) was impressed by the convincing and spirited ideas. Their decision was linked to those presentations that seemed to offer a realistic and suitable solution for the retail industry.
In the end they decided in favor of Addreality, Bevsight and Retail Connect. To emerge as the one winner the nominees had to present at the retail trade fair C-star on Friday, April 26th.
Customer loyalty and positive side-effects
In the final round, Retail Connect was the most convincing and emerged as the winner. Retail Connect is basically a loyalty-system for customers in shopping center – with positive side-effects beyond loyalty. Customer can scan the specifically tagged QR-code at their receipt and – while cloud computing is calculating the consumption – add loyalty-points after every purchase in real time. The data performance allows effective cross-store promotion and offers an accurate knowledge of store transaction which serves as the revenue-rent basis for the landlord of shopping malls.
Proudly Dr. Matthew Wang, Retail Connect, was honored with the award. He now has the opportunity to give a presentation at EuroShop.
Dr. Matthew Wang, Retail Connect (photo: Messe Düsseldorf Shanghai)
AI for more customer insights
Retail Connect prevailed over Addreality, an AI-based platform. Taken that even in China, where customers are comparatively very online-orientated, still over 80 % of shopping is offline, the idea is to get better customer insights. Addreality uses the analysis of instore-behavior to measure e.g. the effect of promotions. With cameras and face-recognition it dissects in real time instore audience recognition for example after an advertising campaign and will give the retailer better understanding of what attracts people’s attention.
Dmitry Shklyar, Addreality (photo: Messe Düsseldorf Shanghai)
Cloud-technology prevents out-of-stock!
Retail Connect also prevailed over Bevsight. Gastronomy becomes more and more attractive for retail as an integrated part of retail shops or in shopping center. Customers appreciate this extra service and retailers have thus the chance to extend the time being spent in their locations. Bevsight is an in-stock management solution for bars and restaurants and runs on every mobile device. To compare sales with inventory you take a photo of your items in stock. The software uses cloud-technology and creates graphs and analytics to give ab accurate calculation of inventory.
Damien Fenoli, Bevsight (photo: Messe Düsseldorf Shanghai)
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At C-star – Shanghai’s International Trade Fair for Solutions and Trends all about Retail – solution-providers presented their innovations and inspiring features for retail to a professional audience of retail experts. Watch the video to see the winning stands in the categories “Best Stand Award” and “Best Customer Journey”.
As the official satellite event of EuroShop – The World’s No. 1 Retail Trade Fair, C-star offers a great business platform for the Chinese retail market. Outstanding stand designs and creative product presentations at C-star have inspired the organizers (Messe Düsseldorf, Messe Düsseldorf Shanghai and EHI) to honor the best appearances with the "Best Stand Award".
To emerge from the competition as a winner, the exhibitors had to appeal to customers with a successful realization of the following criteria:
• Creativity: high degree of innovation with surprising elements
• Design & Aesthetics: a successful mix of architecture, colors, materials and clearly identifiable corporate design
• Customer Approach: unambiguous message and effective addressing of the target group
• Stand Concept: consistent concept with clear communication of the product
The “Best Stand Award” indicate the high quality of the exhibitors‘ appearances at C-star. On April 26th Messe Düsseldorf, Messe Düsseldorf Shanghai and EHI again had the challenging but honorable task to choose the three most convincing stands from the variety of outstanding performances at C-star and reward them with the Best Stand Awards 2019:
• Itab, a Swedish company for functional shop concepts, inspirational store environments and efficient customer flow in stores
• Max Brilliant, a Chinese company for in-store supply
• Futuristic, a specialist for store fixture from Singapore
An additional award for the „Best Customer Journey“ was presented to Candex Displays, the organizer of the Retailer Hub, including solutions by Elf Sack (clothes), Fox Fairy (cosmetics), Rio Fresh (beverages), Jian 24 (unmanned store). The Chinese retailer presented a fashion store with different digital as well as physical touchpoints representing the shopping experience for customer.
The next C-star will take place in 2020 from 2 to 4 September at Shanghai New International Expo Center.
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Theme - Dynamic Future of Retail Ecosystem
With the consumption upgrade followed by China economy development, consumers require a more convenient and user-friendly shopping environment. Thus, dramatic revolution is happening in traditional retail industry. High technology is booming, shops are upgrading, retailers are repositioning, supply chain is well-connecting. Regarded as one of the most dynamic market in the world, China retail is quickly developing into an ecosystem, and undoubtedly a target of main players.
C-star 2019 Retail Forum was themed as 'Dynamic Future of Retail ecosystem', provided audience a professional knowledge sharing platform by inviting retailers, experts, commercial propertites, technology companies
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2019.4.25
10:00-10:30 Opening Ceremony
2019.4.25
Afternoon
10:30-11:00
Global Retail Trends
13:30-14:00
Crossover Sails from Red Sea to Blue Ocean
Prof. Dr. Helmut Merkel
Chairman
Eurasia Global Limited
Shanghai Lao Mo Fang Ltd
Founder/CEO
Mr. Wu Jiabin
11:00-11:30
China Retail Industry Development
14:00-14:30
New business mode of China local retailors
Prof. Zhou Yong
Shanghai Business School
Advisory Board Director of Linkshop
TAYOHYA
Head of Brand Development
Mrs. Cui Zhihui
11:30-12:00
Innovation of Retail Industry
14:30-15:00
Persist in brand origin, return to customer value
Azurium, Australia
China Strategic Consultant
Mr. Wang Wei
Bosideng
Vice President
Mr. Wang Chenhua
12:00-13:30
Lunch
15:00-15:30
Innovation of Stock Business
Director of Shimao Commercial & Entertainment Innovation Department
SHIMO
Mr. Xiao Tao
15:30-16:00
New environment, New Scene, New Application
CHANGHONG DECORATION
General Manager
Mr. Wang Yue
Winshang Panel Discussion：The rising of pop-up store in China retail industry.
16:00-17:00
Vice President
Partner
Mr. Shao Dequan
PlusBeauty
Founder
Ms. Fu Jianying
Popup Union
Founder & CEO
Mr. Dong ZhiguoE
LUONE
Marketing Manager
Mr. Chen Ye
2019.4.26
Morning
2019.4.26
Afternoon
10:00-10:30
China Retail Hotpot
13:30-14:00
The Digital Maturing of the Retail Industry
China Commerce Association for General Mechandise
Deputy Secretary-General
Mr. Yang Qingsong
Microsoft
Senior Retail Industry Architect
Mr. Noah Herschman
10:30-11:00
Make a physical store a landmark
14:00-14:30
The Vision of Cloud Transformation & Intelligent Enterprise Innovation
Display Community
Founder
Ms. Angela Chung
SAP China
Head of Consumer Industries and Value Engineering
Mr. Allen Miao
11:00-11:30
New mode retail design
14:30-15:00
Horizon AI chips enable smart retail
Matteo Thun & Antonio Rodriguez Design
Interior Designer and Stylist
Ms. Manuela Civettini
Horizon Robotics
CMO & GM of Smart Retail Business Division
Mr. Edward Lu
11:30-12:00
EPSON meets retail --- technology changes design
15:00-15:30
Unmanned Retail
EPSON China
Product Manager
Mrs. Ding Ruoming
Jian 24
Founder & CEO
Dr. Lin Jie
12:15-13:30
Lunch
THE GRID @ C-star 2019
Driving smart retail innovation in China
15:30-16:00
Moderator:
Shanghaivest & MobileMonday
Co-Fouder
Mr. Bruno Bensaid
Panelists：
Digital Marketing Shiseido Group China
GM of Corporate Media
Ms. Mika Kanai
Panelists：
Cathay Capital
Partner
Mr. Nicolas Du Cray
Panelists：
Mr. Luuk Eliens
Head of Innovation of XNode
Panelists：
6e Group
Digital and Innovation Head & Co-Founder
Mr. Ming Liu
16:00-17:00
Startup Pitches and Awards
2019.4.27
Morning
10:00-10:30
Global Retail Technology Trends
EHI Retail Institute
Vice President
Mr. Ulrich Spaan
10:30-11:00
Non-standard commercial properties
China Shopping Center Development Association of Mall China
President
Mr. Victor Guo
11:00-11:30
Entertainment, Events and Adventure in a German Department Store
Lengermann & Trieschmann, Osnabrueck
CEO
Mr. Mark Rauschen
11:30-12:00
The AI Revolution: how in-store Analytics evolve
Xovis AG
CPO and founder
Mr. Christian Studer
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C-star 2019 concluded successfully from April 25-27 at Hall N5 of the Shanghai New International Expo Center. This year's event brought together 150+ well-known exhibitors from all over the world with unique design concepts and advanced retail technology.
As one of the highlights of C-star 2019, ReTailor Hub, a side brand under the C-star exhibition series, presented an upgraded version of the 'Smart Retail Life Zone' spread over 300 square meters for four major formats of pop-up stores: Clothes, Cosmetics, Beverages and Unmanned Convenience Store.
The Chief Planner
Candex Displays (China) Co., Ltd.（Booth No.N5A56）
As one of the most innovative display system suppliers in China, Candex Display Equipment (China) Co., Ltd. provides fast and reliable services, and quality products to clients all over the world; some of which include: flags, poster stands and display equipment, which are mainly used at exhibitions, conferences, marketing and even retail services. Their professional international R&D team develops unique portable display devices and advertising devices for partners and clients around the world to meet their unique business needs.
Fashion and Apparel: Elf Sack
Established in June 2006, Elf Sack is an apparel brand which insists on the strategic positioning of women's clothing as the core with omnichannel strategy. Elf Sack excels at story-telling; has a passionate, confident and ambitious team; and 15 million female fans. Pursuing freedom, advocating heroism, and giving the product a soul with a design style full of imagination and curiosity; they believe that clothing is entertainment, culture, attitude, and one should never be a follower. Through their clothing designs and brand culture, they convey incredible and positive values that brings out confidence in young women. In 2019, Elf Sack will open up 100 brick-and-mortar stores across China.
It showcased：
Intelligent Customer Flow Analyzer
——SUZHOU WANDIANZHANG
Based on humanoid contour recognition and video tracking technology; accurate personnel counting can be achieved with an accuracy of up to 95%. Automatic estimation of the walking direction, distinguishing incoming and outgoing customers, and depiction of the action track.
Interactive Smart Shopping Guide Screens
——KOSCAR
Shenzhen Koscar company has independently developed multimedia systems, which supports multi-person multi-point interaction, tailor made layout design plans, picture and video playbacks, and various interactive games. It also supports network data port docking, which allows content to be updated anytime from the backend.
Transparent LED Display
——NEXNOVO TECHNOLOGY CO. LTD
NEXNOVO products are now widely used in store window advertisements, chain restaurants, shopping malls, airports, museums, financial institutions, automobile 4S shops, exhibitions, grand festival venues, stage construction, building curtain walls and other fields. With a brightness of up to 6000 nit, it is a transparent LED display with high resolution and brightness.
Virtual Fitting System
——YUANRUN TECHNOLOGY（ Booth No.N5A33-3）
The system is the world's first O2O virtual fitting solution, using the latest MR (mixed reality) technology, allowing virtual try-on with FXMirror; thus, creating a unique shopping experience.
Shelf and Display Stands
——SHOW GOOD DISPLAY（ Booth No.N5A23）
Show Good Display has good designers, experienced engineers and responsible workers, thousands of products are shipped to so many cities in China, and different countries around the world every year.
Model props
—— Mannequns（Booth No.N5C13）
Cosmetics Store: Fox Fairy
Fox Fairy is China's leading imported cosmetics chain stores brand playing the world of beauty, selling internationally renowned brands such as GUCCI, CHANEL, SK-II, LANCOME, Versace, Estee Lauder and more. Nowadays Fox Fairy owns 80 stores, and in 2019, will open up 100 new stores in major cities such as Shanghai, Nanjing, Wuhan, Zhengzhou and Changsha. The new generation stores will continue to expand the trend of selling internationally renowned brands, while enabling the latest visual systems to enhance the customer's shopping experience.
It showcased：
Mirror Smart Makeup Cabinet
——KOSCAR
Shenzhen Koscar company has independently developed multimedia systems, which supports multi-person multi-point interaction, tailor made layout design plans, picture and video playbacks, and various interactive games. It also supports network data port docking, which allows content to be updated anytime from the backend.
Electronic Virtual Shelf
——SHANGHAI KITON-TECH
It is used to display the regular products in the store. This product can save space and labor costs for the store, bringing in additional income; and can display many more products. You don't need the staff to introduce the product details and functions one by one; and you can play other brands’ advertisements on the screen (such as advertisements for catering industry or clothing industry)
FXMakeup
——YUANRUN TECHNOLOGY
The system is the world's first O2O virtual fitting solution, using the latest MR (mixed reality) technology, allowing virtual try-on with FXMirror; thus, creating a unique shopping experience.
Yaliang Customer Recognition System
——GUANGZHOU YALIANG
Use smart facial recognition technology to obtain multi-dimensional information such as customer gender, age, preferences and consumption habits; identify VIP customers, and implement differentiated marketing strategies for different customers to achieve marketing targets.
Food and Beverage: Rio Fresh
Rio Fresh, a side brand of Rio Cocktail, will bring a brand-new robotic drinks bar at ReTailor Hub. The robotic bartender will provide precise feeding operation and stimulate the actions of the bartender’s shaking motion, together with music and dance, which create more acceptable and public bar service for younger customer. It aims to offer consumer a fresher, diversified, rapid and tailor-made cocktail enjoyment.
It showcased:
Robot Smart Wine Bar
• Robot Bartender: More precise feeding operation, simulate the bartender's shake action, dance to the music, and create a more attractive and popular bar service for young consumers.
• Visual experience: unlimited mirror wine bar, nice wine, robot dance, big screen animation, and BGM, giving consumers a pleasant sensory experience.
• Artificial Intelligence: With Ai technology, such as biometrics, facial recognition, language recognition, etc., we can provide our customers with the ultimate product experience with our big data to tailor make taste and flavor for each customer.
Self-Service Liquor Maker
• Completely automatic: drop cups, feeding, shake, mixing, discharging, soda water, and drop cap; all actions are completely automated. It is an automatic liquor machine ready to serve customer without a waiter.
• Interactive experience: Built-in AI interactive marketing features, such as drink ordering with facial recognition, drink service by facial scanning, emotional recognition, etc., to give consumers a pleasant interactive experience.
• Freestyle: The mini program comes with a DIY function, and customers can make their own style drink.
High Volume Liquor Dispenser
• Mobile machine: small size, easily portable, large single cup capacity, quick service, suitable for a variety of scenarios, rapid deployment, and rapid service deployment.
• The taste of royalty: Small in size, but extremely powerful. Each season select three of the most popular royal flavors in the market. With vodka and whisky as the base, you can produce 9 flavors of drinks, with or without alcohol, while consumers can choose their preference of alcohol percentage.
• Dual mode switching: Dual screens provides two service modes, and it can be switched between the attendant order mode and the consumer self-service mode.
Unmanned Convenience Store: Jian 24
Founded in 2017, Jian 24 is an unmanned convenience store providing the cutting-edge AI technology such as computer vision recognition, composite sensors and deep learning, which designed to provide customers with a "take away" shopping experience.
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C-star - Shanghai's International Trade Fair for Solutions and Trends All about Retail concluded its fifth edition on April 27, 2019. Exhibitors and visitors were highly satisfied with the show result. With the collocation with Hotel Plus - Total Solution for Commercial Properties, a total of 13,674 visitors came to Shanghai to explore the innovative retail solutions (an 5% increase from the previous year’s event). C-star once again proved its commanding position as the most international and professional business platform in China’s retail industry.
C-star sticks out because of its high-quality and consequently attracted international visitors from renowned retail brands including Gucci, Tory Burch, Louis Vuitton, Swarovski, Guess, UR, Under Armour, Esprit, Starbucks, Puma, Adidas, etc. to explored cutting-edge technologies, inspiring and new solutions in shopfitting, lighting and visual merchandising.
Marius Berlemann, General Manager of Messe Düsseldorf Shanghai Co., Ltd commented: “The response of the show result proves that C-star is established as the most influential and professional retail business platform in China. It impressively shows the need for this networking and information platform in a rapidly changing retail industry in China. More visitors came from Beijing, Chengdu, Hainan, Yunan, Hubei further demonstrates that C-star has gained it influence in the entire China market.”
Ms. Elke Moebius, Global Head - Retail & Retail Technologies of Messe Düsseldorf, subjoined: “I’m so delighted to see that C-star meets the exact requirements of the retail industry across the globe. At C-star retailers can find everything for their stores under one roof - from store planning to furnishing and technology.”
Decision makers at C-star
This year, C-star welcomed 150 exhibitors from 10 countries and regions to showcase product solutions for Shopfittings & Shop Furnishing, Store Design & Visual Merchandising, Smart Retail Technology, Lighting and Catering & Refrigeration Systems, perfectly suited to the Chinese retail market. Exhibitors emphasized the decision-maker-level of the visitors and they vice versa were very satisfied with the high quality of exhibitors and praised the networking opportunities and multiple chances to conveniently collect qualified information.
As a new exhibitor at C-star, Ms. Ding Ruoming, Product Manager of Epson China, summarizes the result of the show: “It is very important for us to participate in C-star. C-star attracts professional visitors from retail industry. Through this platform, we have established contact with many brands and commercial space designers. Moreover, exhibitors at the C-star showcased the latest retail solutions and applications, from which we have greatly benefited.”
Visitors were also inspired by the innovations seen at the fair. Mr. Wang Guan, Design Director of HOUSE UNDER THE DOME commented:” C-star is a professional platform where I am able to see the best retail design, shopfittings and shop furnishings. I have found the ideal shelves and light box. Through exchanges with exhibitors, I received latest information and trends in retail design. This show was significant to me. I will attend C-star every year and hope that C-star will maintain its successful development.”
C-star Retail Forum: Knowledge platform
Under the theme "Dynamic Future of Retail Ecosystem", C-star Retail Forum was very much appreciated by a professional audience. On all three days, retail experts and industry leaders from around the world shared their analysis of new retail developments such as cross-over retail and artificial intelligence.
As the key highlight at C-star Retail Forum, the presentations from renowned retailers like Bosideng, TAYOHYA, Lingqingxuan and the German Department Store L&T revealed valuable insights and creative inspiration. One of the speakers, Mrs. Cui Zhihui, Head of Brand Development of TAYOHYA said: " It’s my great pleasure to share my knowledge with the audiences at C-star Retail Forum. C-star is an outstanding event that provides a good opportunity for the retail industry to come together. Here, industry brands will find new opportunities and expand marketing channels in the era of cross-sectoral development. As markets and the financial environment are undergoing great changes, retailers can make use of an important platform such as C-star to work together, identify new directions, and explore new ways into the future. “
ReTailor Hub – Smart Retail Life Zone
The ReTailor Hub presented creative solutions under the motto Smart Retail Life Zone in a real-life environment to prove its suitability in praxis. Driven by smart technologies forming the new retail business C-star’s ReTailor Hub featured key brands such as the fashion & apparel store Elf Sack, the cosmetics brand Fox Fairy, the beverage retailer Rio Fresh as well as the unmanned convenience store Jian 24. Along with them numerous retail providers showcased instore solutions from customer flow analytics, interactive smart displays, virtual fitting systems to robotic solutions in the 300-square-meter area.
The next C-star will take place in 2020 from 2 to 4 September at Shanghai New International Expo Center.
For more details about C-star, please follow C-star Linkedin as follows
See you next year in September!
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EHI and Messe Düsseldorf presented the EuroShop RetailDesign Awards for the twelfth time tonight. The Chinese retail trade fair C-star provided the backdrop in Shanghai – this year marks the fifth time the EuroShop subsidiary has invited retail experts from across the globe to the Chinese metropolis. The most compelling store concepts came from Germany, England and China: L&T Sport in Osnabrück, The Shop at Bluebird in London and the Zwilling flagship store in Shanghai were the winners of the EuroShop RetailDesign Award.
To come out a winner from among 71 entries from 23 countries, a store concept had to present a well-honed mix of store architecture, colours, materials, lighting and visual merchandising. The clear communication of the product range as well as direct means of appealing to customers were key criteria for the jury of experts.
L&T Sport, Osnabrück: The "Hasewelle"
The fashion company Lengermann + Trieschmann's new sporting goods store covers 5,000 sqm of retail space on five floors. One of the store's main attractions is the "Hasewelle", a wave pool where surfers can test the latest boards right there in the store. Polygonal lines form the basis of the store design. The railings, whose lines are shaped in accordance with this design, are staggered across the floors in such a way that each floor and each position provides a new view of the "Hasewelle" pool. Polygonal elements and geometric lines provide a design framework for the facade as well, creating an aesthetically consistent system. In order to perfectly integrate the individual sporting goods brands into the design, the store refrains from the usual shop-in-shop brand solutions. Members can train in high-altitude conditions in the 800-sqm "Premium CITY-GYM". Separated from the store by nothing more than glass walls, the gym is part of the sporting goods store while also serving as an extension of its core business.
The Shop at Bluebird, London: A cabinet of curiosity
The Shop at Bluebird belongs to British fashion company Jigsaw and specialises in high-end brands from the worlds of fashion, beauty, art and design. The concept store's diverse offerings are housed in a heritage-protected 19th-century historical coach house on Floral Street in Covent Garden. Striking, opulent decor and design elements combine to create a "cabinet of curiosity". An atrium filled with natural light and a cobblestone floor creates an open-air ambience in the middle of the store. A custom-made, cube-shaped installation with 20 reflective surfaces hanging from the ceiling creates an artistic effect by reflecting and distorting its surroundings. The design concept plays with geometric forms and curved lines, combining traditional and modern elements harmoniously. Wallpapers in coordinated colours and textures complement the multifaceted aesthetic, consisting of elegant Art Deco patterns and floral Victorian motifs.
Zwilling flagship store, Shanghai: Art Deco heritage
The new Zwilling store in Shanghai unites retail, cooking classes and a restaurant. The focus is on traditional western and eastern themes combined with a puristic and understated interior. Dynamic changes in colours, materials and music provide contrast to differentiate individual areas of the store. Bathed in light, the ground floor features light oak and dark walnut, a sand-coloured terrazzo floor, and steel and brass frames, which all serve as a backdrop for the products, providing a warm, Mediterranean atmosphere. Dedicated to various food concepts, the upper floor is characterised by varying floor heights and seating. Tabletops made of blue glass and lighting elements made of brass are reminiscent of Shanghai's Art Deco heritage. A 36-metre-long wooden table with teal velvet chairs adds a rustic touch to the fine dining area, where visitors are invited to enjoy a meal. The customer encounters the brand's product world authentically – through a culinary adventure or hands-on cooking school experience.
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C-star’s fifth edition is set to update its successful story for the retail industry. Exhibitors and trade professionals from all over the world will come together to explore cutting edge technologies, unique store design or smart retail solutions at this year’s trade fair. C-star 2019, themed “Your meeting point all about Retail” welcomes a total of 150 exhibitors from 10 countries and regions to Shanghai New International Expo Centre from April 25 – 27. As an official satellite of EuroShop in Düsseldorf, the world’s no. 1 retail trade fair, C-star will again present new retail solutions from international suppliers focusing on the vibrant Chinese retail market. C-star focuses on Shopfitting & Shop Furnishing, Store Design & Visual Merchandising, Smart Retail Technology, Lighting as well as Catering & Refrigeration.
Significant Supporting Program On-site
C-star, being the platform for finding market opportunities in China, is being supported by recognized regional and international industry associations and offers insights from experienced and successful international retailers. The collaborations highlight C-star’s meaningful event program including the C-star Retail Forum, EuroShop Retail Design Award (ERDA) and C-star’s Brand Zone.
This year’s C-star Retail Forum lines up internationally acknowledged retail experts to Shanghai. Leaders from established brands including those from Tayohya, Bosideng, Changhong Decoration, Zwilling or L&T, German Department Store, will reveal their success-stories and retail researchers from EHI Retail Institute, Eurasia Global Limited, China Shopping Center Development Association of Mall China, Australia Azurium (Shanghai) will present insightful facts and figures describing the rapidly changing retail industry and its mechanisms.
The EuroShop RetailDesign Awards (ERDA) will again emphasis the internationality of C-star 2019. This year's successful participants were required to show unique shop architecture concepts, combining colors, materials, lighting and visual merchandising for an outstanding customer experience. From a variety of 71 proposals from 21 countries only the three most impressive and prolific retail design trends will be selected by the jury of international retail experts. EHI and Messe Düsseldorf will jointly honor the winners of the eligible award on the evening of April 26.
ReTailor Hub demonstrates Smart Retail Life Zone
After the debut at last year’s C-star the ReTailor Hub will present an upgrated version of the Smart Retail Life Zone where again creative solutions will be shown in a real-life environment to prove its suitability in praxis. Driven by smart technologies forming the new retail business C-star’s ReTailor Hub features key brands such as the apparel store Elf Sack, the cosmetics brand Fox Fairy, the food & beverage retailer Rio Fresh as well as the unmanned store Jian 24. Along with them numerous retail providers will showcase instore solutions from customer flow analytics, interactive smart displays, virtual fitting systems to robotic solutions in the 300-square-meter area.
C-star’s Brand Zone is a premium stage for exhibitors to present their newest and most promising products and solutions to the audience across the globe. For 2019, innovative solutions providers including MALHERBE PARIS, Storymaker, HIDEKI AZUMA, Onewedesign, MPLUS, Koscar etc share their newest shop concepts, smart retail products and solutions to a globally connected audience of shop managers, solutions seekers, and wide range of retail professionals.
Inspiration from Designer & Technology Village
C-star will again present chic and compelling designs with artistic flair respectively smart technologies at Designer Village and Technology Village. Within these special zones, leading design studios from all over the world will display unique stand designs with advanced and encompassing service solutions. This way visual merchandising and shop design will bring an extraordinary shopping experience for a new era of retail shops and their prospective customers. New retail concepts also include intelligent omnichannel-solutions to provide a seamless shopping experience for the customers. C-star will present the most promising solutions for the integration of those services as well as innovative communication tools.
For more details about C-star, please follow C-star Linkedin as follows
Follow C-star @ C-star Expo
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C-star 2019 will be held from April 25-27 at Hall N5 of the Shanghai New International Expo Center. This year's event will bring together 150+ well-known exhibitors from all over the world, bringing unique design concepts and advanced retail technology.
As one of the highlights of C-star 2019, ReTailor Hub, a side brand under the C-star exhibition series, will present an upgraded version of the 'Smart Retail Life Zone' spread over 300 square meters, presenting four major formats of pop-up stores: Clothes, Cosmetics, Beverages and Unmanned Convenience Store.
The Chief Planner
Candex Displays (China) Co., Ltd.（Booth No.N5A56）
As one of the most innovative display system suppliers in China, Candex Display Equipment (China) Co., Ltd. provides fast and reliable services, and quality products to clients all over the world; some of which include: flags, poster stands and display equipment, which are mainly used at exhibitions, conferences, marketing and even retail services. Their professional international R&D team develops unique portable display devices and advertising devices for partners and clients around the world to meet their unique business needs.
Fashion and Apparel: Elf Sack
Established in June 2006, Elf Sack is an apparel brand which insists on the strategic positioning of women's clothing as the core with omnichannel strategy. Elf Sack excels at story-telling; has a passionate, confident and ambitious team; and 15 million female fans. Pursuing freedom, advocating heroism, and giving the product a soul with a design style full of imagination and curiosity; they believe that clothing is entertainment, culture, attitude, and one should never be a follower. Through their clothing designs and brand culture, they convey incredible and positive values that brings out confidence in young women. In 2019, Elf Sack will open up 100 brick-and-mortar stores across China.
It will showcase：
Intelligent Customer Flow Analyzer
——SUZHOU WANDIANZHANG（ Booth No.N5A36-2）
Based on humanoid contour recognition and video tracking technology; accurate personnel counting can be achieved with an accuracy of up to 95%. Automatic estimation of the walking direction, distinguishing incoming and outgoing customers, and depiction of the action track.
Interactive Smart Shopping Guide Screens
——KOSCAR（Booth No.N5A36-1）
Shenzhen Koscar company has independently developed multimedia systems, which supports multi-person multi-point interaction, tailor made layout design plans, picture and video playbacks, and various interactive games. It also supports network data port docking, which allows content to be updated anytime from the backend.
Transparent LED Display
——NEXNOVO TECHNOLOGY CO. LTD （Booth No.N5B22）
NEXNOVO products are now widely used in store window advertisements, chain restaurants, shopping malls, airports, museums, financial institutions, automobile 4S shops, exhibitions, grand festival venues, stage construction, building curtain walls and other fields. With a brightness of up to 6000 nit, it is a transparent LED display with high resolution and brightness.
Virtual Fitting System
——YUANRUN TECHNOLOGY（ Booth No.N5A33-3）
The system is the world's first O2O virtual fitting solution, using the latest MR (mixed reality) technology, allowing virtual try-on with FXMirror; thus, creating a unique shopping experience.
Shelf and Display Stands
——SHOW GOOD DISPLAY（ Booth No.N5A23）
Show Good Display has good designers, experienced engineers and responsible workers, thousands of products are shipped to so many cities in China, and different countries around the world every year.
Model props
—— Mannequns（Booth No.N5C13）
Cosmetics Store: Fox Fairy
Fox Fairy is China's leading imported cosmetics chain stores brand playing the world of beauty, selling internationally renowned brands such as GUCCI, CHANEL, SK-II, LANCOME, Versace, Estee Lauder and more. Nowadays Fox Fairy owns 80 stores, and in 2019, will open up 100 new stores in major cities such as Shanghai, Nanjing, Wuhan, Zhengzhou and Changsha. The new generation stores will continue to expand the trend of selling internationally renowned brands, while enabling the latest visual systems to enhance the customer's shopping experience.
It will showcase：
Mirror Smart Makeup Cabinet
——KOSCAR（Booth No.N5A36-1）
Shenzhen Koscar company has independently developed multimedia systems, which supports multi-person multi-point interaction, tailor made layout design plans, picture and video playbacks, and various interactive games. It also supports network data port docking, which allows content to be updated anytime from the backend.
Electronic Virtual Shelf
——SHANGHAI KITON-TECH（Booth No.N5A36-6）
It is used to display the regular products in the store. This product can save space and labor costs for the store, bringing in additional income; and can display many more products. You don't need the staff to introduce the product details and functions one by one; and you can play other brands’ advertisements on the screen (such as advertisements for catering industry or clothing industry)
FXMakeup
——YUANRUN TECHNOLOGY（ Booth No.N5A33-3）
The system is the world's first O2O virtual fitting solution, using the latest MR (mixed reality) technology, allowing virtual try-on with FXMirror; thus, creating a unique shopping experience.
Yaliang Customer Recognition System
——GUANGZHOU YALIANG（Booth No.N5B72）
Use smart facial recognition technology to obtain multi-dimensional information such as customer gender, age, preferences and consumption habits; identify VIP customers, and implement differentiated marketing strategies for different customers to achieve marketing targets.
Food and Beverage: Rio Fresh
Rio Fresh, a side brand of Rio Cocktail, will bring a brand-new robotic drinks bar at ReTailor Hub. The robotic bartender will provide precise feeding operation and stimulate the actions of the bartender’s shaking motion, together with music and dance, which create more acceptable and public bar service for younger customer. It aims to offer consumer a fresher, diversified, rapid and tailor-made cocktail enjoyment.
It will showcase:
Robot Smart Wine Bar
• Robot Bartender: More precise feeding operation, simulate the bartender's shake action, dance to the music, and create a more attractive and popular bar service for young consumers.
• Visual experience: unlimited mirror wine bar, nice wine, robot dance, big screen animation, and BGM, giving consumers a pleasant sensory experience.
• Artificial Intelligence: With Ai technology, such as biometrics, facial recognition, language recognition, etc., we can provide our customers with the ultimate product experience with our big data to tailor make taste and flavor for each customer.
Self-Service Liquor Maker
• Completely automatic: drop cups, feeding, shake, mixing, discharging, soda water, and drop cap; all actions are completely automated. It is an automatic liquor machine ready to serve customer without a waiter.
• Interactive experience: Built-in AI interactive marketing features, such as drink ordering with facial recognition, drink service by facial scanning, emotional recognition, etc., to give consumers a pleasant interactive experience.
• Freestyle: The mini program comes with a DIY function, and customers can make their own style drink.
High Volume Liquor Dispenser
• Mobile machine: small size, easily portable, large single cup capacity, quick service, suitable for a variety of scenarios, rapid deployment, and rapid service deployment.
• The taste of royalty: Small in size, but extremely powerful. Each season select three of the most popular royal flavors in the market. With vodka and whisky as the base, you can produce 9 flavors of drinks, with or without alcohol, while consumers can choose their preference of alcohol percentage.
• Dual mode switching: Dual screens provides two service modes, and it can be switched between the attendant order mode and the consumer self-service mode.
Unmanned Convenience Store: Jian 24
Founded in 2017, Jian 24 is an unmanned convenience store providing the cutting-edge AI technology such as computer vision recognition, composite sensors and deep learning, which designed to provide customers with a "take away" shopping experience.
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Interview with Renée Zhao, Head of Marcom Consumer Division, Messe Duesseldorf (Shanghai) Co., Ltd.
Renee ,welcome to EuroCIS. How do you see the development for the C-star?
As the official satellite event of EuroShop, C-star - Shanghai's International Trade Fair for Solutions and Trends all about Retail will have its fifth edition since its debut in 2015. Recently the retail industry in China is developing very fast, especially in the innovation perspective. So, given this market trend, I have noticed that there are more and more retail technology solution providers join C-star. Before that, at this show you will see fascinating store design, but now you will see more and more innovations on the technology.
And what are the highlights at C-star?
This year we have a lot of onsite supporting programs which is really like the knowledge platform for this show. So, this year you will see a lot of events, for example, we will have Retail Forum which we will invite a lot of retailers and the experts from the retail industry and the commercial property experts as well as a lot of solution providers to gather together and to share their insights about retail.
And another highlight is that it is the first time we will integrate a new concept of THE GRID. THE GRID actually is a platform where we connect the digital platform sphere with physical platform sphere. So, this time we work with THE GRID and we will invite a lot of smart retail startups to C-star to participate in selection. The winner would receive the fabulous rewards containing the visitor ticket and speaking opportunity at EuroShop. Also we will give more supporting and training and help them to grow and go to market.
That sounds great. What are the most important topics for the retail market in China for the next year's？
You will see that there are more and more unmanned stores which take place in Shanghai. So that means you don't need to bring cash, you just use your phone and then you can just go into the store and grab the things you have and check out by Alipay or Wechat pay. That's really fascinating, very helpful and convenient for the customer actually, and also I see that we have a lot of innovation stores now, for example, Nike and Adidas will have their flagship stores in Shanghai where you can experience a lot of new and cutting-edge technologies like screens and data measurement technology there. I see that the technology will be the key for the retail trend in China.
You're sitting on a plane right now. Where are you going?
Yeah, I am on the plane, and in April and I will go to C-star and so welcome all of you to C-star show at the end of April.
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Each store has unique lighting needs. Different color and illuminances should be applied for different styles and areas. Scientific lighting design creates a contrast of light and darkness to achieve a comfortable and harmonious lighting environment, which enables consumers to enjoy their shopping experience.
As one of the five dimensions of C-star 2019，lighting area will showcase the most eye-catching lighting devices such as LED illuminators, light bars, light boxes, etc., helping your store to attract customers and create the ultimate consumer experience.
Partial list of the well-known exhibitors participating in this area (in no particular order)
Get a glance at the latest solutions in lighting area
JIANGSU LVSUNNY VISION TEHNOLOGY CO., LTD.（Booth No. N5X07）
a professional shop lighting total solution provider. Main goods: LED Tracklight, LED Downlight, LED Spotlight, Linear System led light and so on special commercial led light.
LED Tracklight: ST-T4P-35W
Power: 35W, Voltage:220-240V, CCT:3000K/4000K, Beam Angle: 15°、25°，35°，60°
Efficiency:>80lm/w, CRI:80/90/95/97, SDCM:3, PF>0.9, Body Color: White/Black, Lifespan:30000H
SELF ELECTRONICS CO., LTD.（ Booth No. N5C25）
Driven by innovative concept, cherishing the aspiration for culture, SELF is dedicated to provide professional display and presentation lighting solutions and create great customer values world widely.
Beam angle adjustable and dimmable track light
Both DALI dimming and single lamp dimming are available; Adding optical filter can realize the change of different light shapes.
ITAB（ Booth No. N5A06）
Group mission is to improve the shop experience and being "One Step Ahead". Innovative in-store equipment to improve product display and customer engagement, guidance & service. Supported by highly successful shop fitting services. Provide a better choice and simplified purchasing process.
ExO II
A double directional reflector is perfect for aisle lighting. Due to their high output and optimised optics the ExO series offers seamless, homogenous lighting without bright or dark spots. Indirect lighting also minimises glare resulting in a calm yet bright retail environment where light, and the customers’ attention, is focussed fully on the goods on display.
DONGGUAN WUFENG ELECTRONICS CO., LTD.（ Booth No. N5X05）
Our main products are led decoration lights, residential lights, cabinet lights, bathroom lights and display lights. Also, we are the earliest manufacturer of led flexible strip and got the patents for regarding important accessories. All of our products are CE, CB, GS, SAA, UL, RoHS listed.
Corner LED Bar Light: WF-LTV0808-L
Mini LED Bar light for corner,45 degree lighting ,3M adhesive tape,clips or magnetic attaching for easy installation, length is customizable.
Size:300mm 600mm 900mm, Input：12V, Power:10W/M, Luminance: 600LM, CCT: Cool White/White/Warm White
ZHONGSHAN YND OPTOELECTRONIC TECHNOLOGY CO., LTD.（Booth No.N5C35）
ZHONGHSAN YND OPTOELECTRONIC TECHNOLOGY CO.,LTD is located in “CHINA LIGHTING CAPITAL”-GUZHEN. Our company is specialized in researching, developing and applying led linear lights and led UFO high bay lights and magnet light.
LED linear light,LED magnet light，LED UFO high bay light
Trunking is an innovative design which integrated linear lighting,track lighting.Spot lighting and more.With this system, end users are able to change their lighting environment tools-freely.It's widely applicable to supermarkets, warehouses, schools, car showrooms or other places where the bojets are non-fixed.With this system, because you are able to adjust the lighting scenes easily by yourself when with this system. In combination with the trunking systems,linear lights are able to be installed conveniently.Different lenses, 30' 60' 90, single asymmetric, double asymmetric are available.Applicable to shopping mall shelf lighting, warehouse lighting, office lighting and more.The luminaires can be connected endlessly and seamless.New atmosphere can be created with this light.
Visitor pre-registration is now available. One-click for 5 special benefits:
? Free entry to the show (normally RMB100)
? One complementary show catalogue (Valued RMB100)
? Faster admission to avoid long queues
? Free access to monthly newsletters
? Free access to four concurrent events
More
The transformation of the retail industry that we are currently witnessing is primarily driven by the change in the payment method, and then by the changes in the customer acquisition process. Smart retail technology is fueling the momentum to bring about this change.
As one of the five dimensions of C-star 2019, smart retail technology area brings together leading local and global technology companies to showcase their latest smart retail technology solutions, and to demonstrate the refinement in experience-based marketing, big data management, and how big data drives the future of retail and other fields.
Partial list of the well-known exhibitors participating in this area (in no particular order)
Get a glance at the latest solutions in smart retail technology area
JIAN 24 （Booth No. N5A33-1）
Leveraging the latest deep learning technologies, Jian24 provides both smart vending machine solution and smart mini-store solution. Through big data analytics and online offline channel integration, traditional retail stores can be upgraded to be fully digitalized and AI empowered
Jian24 Smart Vending Machine
HANGZHOU ZKONG NETWORKS CO., LTD. (Booth No. N5B12)
We are the manufacture and founded in 2006, Hangzhou city and committed to providing wireless hardware product. Moreover, we deeply cooperated with Alibaba corp to create smart hardware combined with cloud solution.
Zkong Electronic Shelf Label
A truly enterprise-class solution using Bluetooth, Wi-Fi, and cloud computing tech- nology, offering the lowest total cost and best performance of any ESL vendor.
HORIZON ROBOTICS (Booth No. N5B01)
With world-leading capabilities for deep learning and decision-making algorithm development, Horizon Robotics inte- grates algorithms into high-performance, low-power and low-cost edge AI processors and computing platforms.
Horizon Robotics Edge AI Cameras
Integrating Horizon Robotics' built-in self-developed edge AI vision processor – Sunrise and world's leading deep learn- ing algorithms, edge AI cameras enable large-scale face detection, tracking, capturing and comparison while supporting a front-end database of up to 50,000 human faces, suitable for smart city, smart retail, and other scenarios at low power consumption.
BIZERBA SE&CO. KG (Booth No. N5A21)
Bizerba offers its customers in industry, trade, and logistics a globally unique solutions portfolio of hardware and software around the central value "weight". This portfolio includes products and solutions related to slicing, processing, weighing, cashing, checking, commissioning and labeling.
The K-Class touch-screen electronic scale
The K-Class touch-screen electronic scale has upended the traditional service counter. This is a critical step towards intelligent technology, which greatly reduces the workload of sales people by standardizing operations：He automatically improves the ability and performance of the counter operator. The built-in software of the electronic scale can be customized according to customer's requirements, and has been processed with complex and varied operation tasks. This is exactly what BIZERBA engineers are pursuing: Always take the lead one step at a time to develop a solution - ensure that the solution is not only convincing performance, but also simple to operate. Adopt hygienic cleaning technology to ensure maximum safety, and the requirements for power, maintenance and maintenance are very low.
SSLT(BEIJING) IOT TECHNOLOGY CO., LTD.(Booth No.N5A26)
We are the data service providing company who based on getting data from intelligent terminal, controlling how the intelligent terminal works, then analyzing the data what we get. We self R&D a series Integrated Hardware&Software Intelligent Products with RFID, EAS and AI technology and have been getting more than 50 certifications of Inventory, New Applications Usage, Software, Outlook Design,etc.
UANGZHOU YALIANG （ Booth No. N5B72）
Founded in 2007, the global leader in new retail eco-services.“The best service for store opening” as our Group mission. 10 years development, YALA DISPLAY has developed from a POP display products manufactor to a comprehensive high-tech group enterprise that can fully realize the collection and analysis of physical stores.
Visitor pre-registration is now available. One-click for 5 special benefits:
? Free entry to the show (normally RMB100)
? One complementary show catalogue (Valued RMB100)
? Faster admission to avoid long queues
? Free access to monthly newsletters
? Free access to four concurrent events
More
C-star 2019 will be held from April 25-27 at Hall N5 of the Shanghai New International Expo Center. This year's event will bring together 150+ well-known exhibitors from all over the world, bringing unique design concepts and advanced retail technology.
Well-known exhibitors at C-star 2019 include
· Shopfittings: ITAB, MAX BRILLIANT, SHANYOUNG, FUTURISTIC, YONGCHENG, AERTAI, LONGSUN, VFK, etc.
· Store Design and Visual Merchandising: CHANGHONG, REDMAN, LINGTONG, CANDEX, ONEWEDESIGN, YIPPEE, GANTER, GRAPHIC, etc.
· Smart Retail Technology: JIAN 24, ZKONG, EPSON, BIZERBA, XOVIS, SSLTM, YALIANG, etc.
· Lighting: LVSUNNY, HUAYUEMEI, SELF, ITAB, CITYLUX, PUREGEER, etc.
· Refrigeration system: QINGDAO DASHANG, ICCOLD, SANTA, AOLIKE, HIRON, etc.
Get a peek at the list of speakers at Retail Forum 2019
The theme of Retail Forum 2019 will be ‘Dynamic Future of Retail Ecosystem’, bringing together domestic and overseas retail brands, shopping center operations executives, reputed academic experts from the retail industry, leading technology service providers, etc., to create a business platform to share knowledge, insights and interaction.
Currently, Ms. Angela Chung, the founder of Display Community, has confirmed his attendance and will deliver a speech on “Design Trend of Retail Space”
Angela is the standard builder of China's display industry, display promoters and practitioners in the whole industry of China. She is also the research and development experts on China's display training courses as well as the pioneers of Chinese experience shop design.
At the same time, Mr. Xiao Tao, the General Manager of SHIMO, will deliver an insightful presentation on “New Start of Shimao Shopping Mall”.
Xiao Tao, with extensive experience in commercial real estate trading, has been in charge of the investment of China Resources Nanning Vientiane City, the positioning and leasing business development of China Resources Qianhai Vientiane City; and the operations of China Resources Chengdu Region. Since 2016, he has served as the General Manager of Shimao Commercial Investment Shanghai Co., Ltd. He re-positioned Shanghai Shimao Festival City which opened on 28th September 2018, with a new image of ‘trendy hub of a magical city’. During the opening, the cool appearance of the new decoration theme ‘Trendy and Fun Era’, attracted consumers' attention and provided them with a dynamic experience.
More speakers and trending topics will be announced soon. Stay tuned with us.
ReTailor Hub creates a 300 square meter Smart Retail Life Zone
This year, ReTailor Hub, a brand under the C-star exhibition series, will create an enhanced version of the ‘Smart Retail Life Zone’. In the 300 sqm area, it will showcase four pop-up stores including an unmanned store, cosmetics store, apparel store and beverages store. You will experience AI fitting, AI beauty, customer flow analysis, facial recognition, LED interaction, unmanned convenience store, self-checkout and other eye-catching store designs.
Fashion and Apparel: Elf Sack
Established in June 2006, Elf Sack is an apparel brand which insists on the strategic positioning of women's clothing as the core with omnichannel strategy. Elf Sack excels at story-telling; has a passionate, confident and ambitious team; and 15 million female fans. Pursuing freedom, advocating heroism, and giving the product a soul with a design style full of imagination and curiosity; they believe that clothing is entertainment, culture, attitude, and one should never be a follower. Through their clothing designs and brand culture, they convey incredible and positive values that brings out confidence in young women. In 2019, Elf Sack will open up 100 brick-and-mortar stores across China.
Cosmetics Store: Fox Fairy
Fox Fairy is China's leading imported cosmetics chain stores brand playing the world of beauty, selling internationally renowned brands such as GUCCI, CHANEL, SK-II, LANCOME, Versace, Estee Lauder and more. Nowadays Fox Fairy owns 80 stores, and in 2019, will open up 100 new stores in major cities such as Shanghai, Nanjing, Wuhan, Zhengzhou and Changsha. The new generation stores will continue to expand the trend of selling internationally renowned brands, while enabling the latest visual systems to enhance the customer's shopping experience.
Food and Beverage: Rio Fresh
Rio Fresh, a side brand of Rio Cocktail, will bring a brand-new robotic drinks bar at ReTailor Hub. The robotic bartender will provide precise feeding operation and stimulate the actions of the bartender’s shaking motion, together with music and dance, which create more acceptable and public bar service for younger customer. It aims to offer consumer a fresher, diversified, rapid and tailor-made cocktail enjoyment.
Unmanned Convenience Store: Jian 24
Founded in 2017, Jian 24 is an unmanned convenience store providing the cutting-edge AI technology such as computer vision recognition, composite sensors and deep learning, which designed to provide customers with a "take away" shopping experience.
THE GRID unveils at C-star
THE GRID is a networking hub founded in 2017 by Messe Düsseldorf in China, which aims at connecting the digital platform sphere - all those internet companies, providers of disruptive technologies and digital transformation start-ups - with the physical platform sphere, aka exhibitions and its companies from those industrial sectors.
This year, THE GRID will firstly land at C-star 2019, joining force with MobileMonday Shanghai for Smart Retail Start-up Challenge. The winner would receive the fabulous rewards containing the visitor ticket and speaking opportunity at EuroShop, the world’s leading retail trade fair in Germany.
Contact with Ms. Michelle Wang at michelle.wang@mds.cn for further details.
Visitor pre-registration is in full swing. One-click to enjoy 5 benefits
• Free entry to the show (Valued RMB 100)
• One complementary show catalogue (Valued RMB 100)
• Faster admission to avoid long queues
• Free access to monthly newsletters
• Free access to four concurrent events
Scan the QRCode to get the free ticket now
(C-start 2018 visitors may log in directly by mobile phone number)
For more details about C-star, please follow C-star Facebook or visit the official website: http://www.c-star-expo.com/en/
Follow C-star @ C-star Expo
Press Contact:
Ms. Renee Zhao
Messe Düsseldorf (Shanghai) Co., Ltd
Tel: +86-21-6169 8335
Fax: +86-21-6169 8301
Renee.zhao@mds.cn
www.mds.cn
Organizers background information
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.
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Interview with Elke Moebius, Global Head of Retail / Retail Technologies, Messe Düsseldorf
What are the likely trends and priorities to be set by exhibitors at EuroCIS 2019?
The ongoing digitalisation of our society is currently also dominating developments in the retail sector and therefore also EuroCIS 2019. Omnichannel retail, i.e. addressing customers via various, fully integrated channels, has become indispensable. Which is why all solutions that support retailers in implementing their omnichannel strategies will play a prominent role at EuroCIS 2019. Above all, these will include mobile solutions, be these for supporting in-store staff, interacting with customers’ smartphones or implementing mobile payment or the digitalisation of the POS using smart mirrors, video walls or virtual reality to ensure more service and the emotionalisation of the shopping experience. Hot topics like the IoT, AI and robotics are also very popular. Many developments in these areas over the coming years will also of great relevance to the retail trade. EuroCIS already brought some of these topics on board last year. In the coming year they will move even more to the fore at exhibitors’ stands.
Just like in 2018, EuroCIS also offers a “Guided Innovation Tour” in 2019. Retailers in which industries or company sizes is this tour particularly aimed at?
The tour concept was designed in such a way to make it interesting for retailers from a wide range of industries. Independent retailers will find it more interesting to be introduced to individual solutions on a guided tour than perhaps retailers with a large branch networks and their own Retail Technology department, who usually come to EuroCIS very well informed. The range of solutions presented during the tour is broad, from exciting in-store and analysis technologies to the latest customisable solutions for young start-up firms.
Mobile payment has been a hot topic since mobile phones arrived on the mass market – but German consumers, especially, remain cautious. Will mobile payment become more widespread in this country at some point?
I guess so. The introduction of the “contactless girocard” in the summer of 2017, in particular, has noticeably changed card-based payment processes in many retail businesses. Usage rates for contactless payment are making significantly increases month on month. The great success of card-based contactless payment is now encouraging providers to focus their energies on mobile payment – the logical next-generation technology. It remains to be seen whether mobile payment will ever become as widespread in Germany as it is in China, for example. But here, too, retailers should be prepared to offer customers all the options they want. Demand will increase noticeably in the very near future.
AI, big data analysis and robotics have long been used by large retail chains. Are technologies like these also useful for “small” physical retailers with one or two branches?
any applications, especially in the field of AI and big data analysis, are increasingly available as cloud services and are therefore – albeit to a lesser extent – also relevant for smaller retailers. As far as robotics are concerned, most small retailers are unlikely to find a reasonable cost-benefit ratio at present, but this too may change in a few years’ time.
2019 will see the Start-Up Hub held at EuroCIS for the second time now. Can you give us a brief insight into the highlights we can expect to find there?
Start-up hub @ EuroCIS
Providing key highlights here will be the ideas and innovative solutions from the young companies present. For instance, the 15 exhibitors include Brickspaces – according to their own information, the largest marketplace for the brokerage of temporary retail concepts in the D-A-CH region. The focus here is on pop-up stores and the implementation of unique retail concepts at prime locations.
With Fision’s Size Advisor users can create an individual body profile with virtually any smartphone or webcam. The assistant then calculates the ideal clothing size from body size and live images.
Nodis will present a direct sales engine for manufacturers and distributors from the consumer goods industry enabling them to network individually with multipliers and activate these for the direct sale of their goods.
Panther Pricing‘s cloud software generates automated retail price reduction recommendations using intelligent machine learning technology.
Thinkinside offers an in-store analytics solution that measures in real time how customers move around the store and what products they interact with. The next step is to transfer the data into actionable KPIs for branch and marketing managers in order to improve processes and optimise store profitability.
These are just a few brief examples of what awaits us in the Start-up hub. A new feature this year is a separate lecture forum at the hub where newcomers can present themselves and their solutions to the specialist audience in short lectures and engage in direct dialogue.
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THE GRID is the networking hub aiming at connecting the digital platform sphere - all those internet companies, providers of disruptive technologies and digital transformation start-ups - with the physical platform sphere, exhibitions and its companies from those industrial sectors. Founded in 2017 by Messe Düsseldorf in China, THE GRID links digital innovators with their future markets helping them grow from zero to hero, and connects representatives of the classical industries with them. THE GRID organizes lounges, meet-ups, pitches and conferences where both the digital sphere and representatives of industry segments can mingle, network and share expertise to unleash the power of both worlds for a prosperous future of China.
On April 22, THE GRID will join force with MobileMonday and bring together 8 to 10 outstanding startups for the smart retail Demo-pitches night. Become one of only 10 startups that will be given the opportunity to present in front of a jury of VCs, Angel Investors, Tech Incubators and successful Mobile Entrepreneurs.
The Winner and runners-ups in each category will move onto the final round on April 26th at C-star 2019, in front of a panel of VCs and Tech executives, and gain international exposure, PR and opportunities to network. The winner would receive the fabulous rewards containing the visitor ticket and speaking opportunity at EuroShop as well as the free coaching from MobileMonday founder’s team.
Warm-up Event：Startup Pitches
Time: April 22th 19:00-22:00
Venue：WeWork (696 Weihai Road Jing'an District Shanghai 200041)
Organizer: THE GRID and MobileMonday
Endorser: C-star
Main Event：Pioneer’s Pitch and Award Ceremony
Time: April 26th 15:30-17:00
Venue: Hall N5, Shanghai New International Expo Center
This competition is open to startups that satisfy the following criteria:
Smart retail startups
More than 6-months old (or 3 months with an MVP is available), but < 2 years
Not yet VC-funded; seed and angel investment under $1M USD
Startups apply by sending the above materials to ranjit@fugumobile.cn or info@mobilemondayshanghai.net by April 2nd EOD China time
Visitor pre-registration for C-star is in full swing. Scan the QRCode to register for free now.
(C-start 2018 visitors may log in directly by mobile phone number)
For more details about C-star, please follow C-star Facebook or visit the official website: http://www.c-star-expo.com/en/
Follow C-star @ C-star Expo
Press Contact:
Ms. Renee Zhao
Messe Düsseldorf (Shanghai) Co., Ltd
Tel: +86-21-6169 8335
Fax: +86-21-6169 8301
Renee.zhao@mds.cn
www.mds.cn
Organizers background information
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.
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At C-star – Shanghai’s International Trade Fair for Solutions and Trends all about Retail – solution-providers present their innovations and inspiring features for retail to a professional audience of retail experts from all over the world. As the official satellite event of EuroShop – The World’s No. 1 Retail Trade Fair, C-star offers a great business platform for global retail. This highly professional environment has led to outstanding presentations. Among the huge variety there are so many impressive stands at C-star that the organizers (MD Messe Düsseldorf, MDS Messe Düsseldorf Shanghai, EHI) have been inspired to honour the best presentations with the “Best Stand Awards”.
To emerge from the competition as a winner, the exhibitors have to appeal to customers with a successful realization of the following criteria:
- Creativity: high degree of innovation with surprising elements
- Design & Aesthetics: a successful mix of architecture, colours, materials and clearly identifiable corporate design
- Customer Approach: unambiguous message and effective addressing of the target group
- Stand Concept: consistent concept with clear communication of the product
On April 26th, MD, MDs and EHI will again have the challenging but honourable task to choose the three most convincing stands from the variety of outstanding performances at C-star and reward them with the Best Stand Awards 2019.
Additionally, the winning companies will be invited to the exclusive International Reception on the evening of April 26th, which will include the ceremony of this year’s EuroShop Retail Design Award.
The winners of the Best Stand Awards will be published in press releases, newsletters, on websites and social media channels of the organizers as well as in their various social media channels, including the Global Competence Retail Community.
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· New focus on five product categories
· Two special display zones showing the latest retail design and smart technology
· Highlights of supporting programme
April 2018 saw the astonishing success of fourth edition of C-star, the most professional and international retail trade fair in China. As the official satellite event of EuroShop – The World’s No. 1 Retail Industry Trade Fair, C-star is dedicated to building up a great business platform for retail solution providers and retailers across the globe.
Themed “Your meeting point all about Retail”, C-star is set to write another successful chapter in retail history at Shanghai New International Expo Center (SNIEC) from April 26 to 28, 2019, C-star features the inspiring and new retail concepts, providing a one-stop purchase and communication platform for industry professionals to explore the cutting-edge retail design concept and smart retail technology solutions.
New focus on five product categories
C-star stands out on the highly concentrated trade show market with its high standard of exhibitor presentation. At the coming edition, C-star will feature a broad overview of the retail industry and will focus on five dimensions which includes Shopfittings, Store Design and Visual Merchandising, Smart Retail Technology, Lighting as well as Catering and Refrigeration system.
Application process for 2019 is now in full swing. Exhibitors can direct register the 2019 edition online at http://exhibitor.c-star-expo.com/en/Apply-For-Booth.aspx.
Two special areas showing the latest retail design and technology
Smart Retail Technology Village is a high-tech interactive experience zone, a dedicated stage to showcase the latest smart retail solutions. It will bring together the most advanced products from big data, artificial intelligence, mobile payment, logistic services and other innovative solution providers to show you the fineness of scene marketing, big data management, and how big data drives future retailing.
Designer Village has to do with interior design with high-profile retail concepts. A perfect stage for architect offices and design studios to showcase the high-end projects in spacious lounge area. Are you looking forward to meeting with over 15,000 visitors? Join our Designer Village and make your successful trip at C-star 2019!
More details about the application of two special zones, please contact with Mr. Andy Ren at andy.ren@mds.cn or Ms. Juliet Zhu at juliet.zhu@mds.cn.
Highlights of supporting programme
C-star wants to be the driving force of Chinese retail. Which is why it will also offer an extensive, in-depth supporting programme with several events held concurrently with the trade fair next year. The highlighted events include:
· C-star Retail Forum, retail experts and industry leaders from around the world will share valuable insights and analyses on the new retail development such as customer-centered strategies trends
· ReTailor Hub, a dedicated communication hub where retailors meet retail solution providers
· THE GRID at C-star, an industry launchpad for digital retail pioneers
· EHI and Messe Düsseldorf present the EuroShop Retail Design Award (ERDA) for the three most convincing store concepts worldwide
For more details about C-star, please follow C-star Facebook as follows or visit the official website: http://www.c-star-expo.com/en/
Follow C-star @ C-star Expo
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Press Contact:
Ms. Renee Zhao
Messe Düsseldorf (Shanghai) Co., Ltd
Tel: +86-21-6169 8335
Fax: +86-21-6169 8301
Renee.zhao@mds.cn
www.mds.cn
Organizers background information
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.
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Of bicycles, wines and other lovely things
EuroShop RetailDesign Award: expert jury distinguishes original store concepts
Cologne/Shanghai, 27 April 2018 Last Thursday evening, EHI and Messe Düsseldorf presented the EuroShop RetailDesign Awards for the eleventh time. The awards ceremony took place as part of the fourth running of the Chinese C-star trade fair in Shanghai and presented the three best store concepts. This year, the jury was won over by entries from Spain, Italy and Poland: De Vinos y Viandas in Valladolid, La Rinascente in Rome and Vèlo7 in Poznan.
To come out a winner from among 85 entries, a store concept had to present a well-honed mix of store architecture, colours, materials, lighting and visual merchandising. The clear communication of the product range as well as direct means of appealing to customers were particularly important criteria for the jury of experts.
De Vinos y Viandas, Valladolid/Spain
Of wines and delicacies – that’s the name of this wine shop in Valladolid in the north of Spain. With an interior that gives the impression of an optical illusion, De Vinos y Viandas is home to an imaginative rendition of the world of wine as conceived by two architectural studios. Zooco, located in Madrid, and Sandander got their inspiration for the wine shop from traditional wine cellars, but they brought this motif to life with an entirely modern and unique interpretation. The circle became the architects’ guiding theme – half-circle elements can be found throughout the wine shop’s interior. The sales counter, the tasting and display areas form the shop’s flexible focal point. The seemingly infinite shelving along the walls is home to over 1,000 bottles stored one by one, on their sides. The shop’s back wall is mirrored, intensifying the experience of the space. A contrast to the warm wooden elements, a black stone floor was chosen, which ideally reinforces the interplay of colours, shapes and reflections.
La Rinascente, Rome/Italy
Located between Rome’s Trevi Fountain and the Spanish Steps, this winner is the result of eleven years of planning on the part of the Rinascente department store chain. The Italian retailer opened its new 14,000-sqm flagship store on Via del Tritone. Each of its eight floors was designed by a different architect. The store design combines modern, light elements with rich colours and fresh patterns. Vivid yellow meets a black-and-white tile pattern, and history interfaces with the present day on the ground floor, where the Aqua Virgo can be found. This aqueduct was inaugurated by Caesar Augustus in the year 19 BC and continues to be restored on a regular basis in order to provide fountains in the vicinity with water – one of which is the nearby Trevi Foundation. The department store’s large inner courtyard houses a small building with the nickname Plazetto – this roughly translates to a “palace within a palace” – dating back to the beginning of the last century. The terrace offers visitors a panorama view of the rooftops of Rome.
Vèlo7, Poznan/Poland
Located in the Polish metropolis of Poznan, Vèlo7 is anything but a normal bicycle shop. A multifunctional space for bike lovers has been created here where advice, sales and repair services are all on offer. What is more, customers have the opportunity to directly test a variety of the high-quality bikes. The special feature is that the shop’s floor plan is modelled on the structure of a bicycle frame, and the dynamic manner in which the individual rooms are partitioned has the feel of a cycling track. “Vèlo7” comes from an eponymous group of bike enthusiasts who wish to express their passion through a specialty shop and provide a home away from home for all kindred spirits.
About EHI
EHI is a research, training and consultancy institute for the retail industry and its partners. It has some 80 employees. The international EHI network encompasses some 800 member companies from the retail business and the consumer goods and capital goods industries. EHI was founded in 1951. The Managing Director is Michael Gerling. GS1 Germany, a joint subsidiary of EHI (50%) and Markenverband (the Brand Association, 50%), coordinates the assignment of Global Trading Item Number (GTIN, formerly EAN) in Germany. In cooperation with EHI, Messe Düsseldorf organises EuroShop, the world’s leading capital goods fair for the retail business, and EuroCIS, where the latest products, solutions and trends in IT and security technology are presented as well as C-star for the Asian retail market.
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Dear Sir or Madam, dear colleagues,
Please find here below our latest press release for EuroShop 2020. You can download it as well with the following link: www.euroshop.de/PM-06-EuroShopmag-gb
EuroShop.mag – This is you!
The EuroShop online magazine has all the facts, news, stories and trends from the international retail industry
There is no getting around EuroShop in retail. For over 50 years now it has been the global meeting point for the international retail scene. But EuroShop not only aspires to be the live event for retail every three years but also to provide the sector with an information and inspiration platform in between times. Which is why we have called the new Euroshop-mag into being. Not only meant as a communication hub for dyed-in-the-wool “EuroShoppers” it also addresses anyone working or interested in retail.
Year round the EuroShop.mag supplies facts, news, stories and trends from the international retail sector in German and English. The features will pick up on the big EuroShop themes, ranging from in-store through marketing and technology to Expo.
The mix matters – which is why EuroShop.mag will, at irregular intervals, feature a colourful array of columns including “Visions of Retail” with forward-looking contributions from industry professionals, scientists and influencers; under “Shopping Today” shopping behaviour and different shopping perspectives are scrutinised – at times on an international level, at others from a generational perspective. The “Exhibitor’s Corner” and the “Visitor’s Corner” present innovations and ideas from the immediate sphere of events that form part of the EuroShop family while the column “Ein Tag mit” (One Day with) takes a look behind the scenes thereby granting insights into the everyday work of different professional groups in retail.
To make the EuroShop.mag as entertaining as possible the contributions will be presented in various formats such as features, news, interviews, videos and photo galleries; formats will range from clear facts and information preparation to infotainment and entertainment elements – always with a focus on retail, needless to say.
The URL reads mag.euroshop.de but the EuroShop.mag is, of course, also accessible through the usual EuroShop website www.euroshop.de.
The next EuroShop in Düsseldorf will be held from 16 to 20 February 2020.
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C-star - Shanghai's International Trade Fair for Solutions and Trends All about Retail concluded its fourth edition with record-breaking visitor number in Shanghai New International Expo Center on April 28. This year, the fair attracted 12,979 visitors (2017: 8,476) from 44 countries and regions, which is a 53% increase from last year, once again demonstrating C-star’s commanding position as the most international and professional business platform in Asia’s retail industry.
After three successful days and numerous opportunities to explore the cutting-edge technologies, inspiring and new solutions in shop-fitting, lighting, retail technology and visual merchandising, the high-quality fair attracted visitors from renowned retail brands including Sephora, Louis Vuitton, C&A China, Watsons, Max Mara, Apple, Uniqlo, MINISO, Superdry etc converging for the 2018 show.
The collocation with Hotel Plus - Total Solution for Commercial Properties resulted in a valuable synergy welcoming 21,674 visitors from across the globe to experience the retail innovation and technologies at C-star. The two shows created a unique one-stop commercial space platform and all-inclusive destination to explore solutions.
Ms. Elke Moebius, Global Head - Retail & Retail Technologies of Messe Düsseldorf, commented: “I am extremely pleased with the performance of the show’s 2018 edition. The vibrant Chinese retail market is still growing rapidly and thus ready for investments as well as looking for inspiration. Especially the ReTailor Hub, the Designer Village and the Technology Village represented the dynamic retail market perfectly. At C-star, Chinese retailers can find everything for their store - starting from store planning to furnishing and furniture.”
Both exhibitors and visitors impressed by trade fair high quality
This year, C-star welcomed 110 exhibitors from 12 countries and regions to showcase product solutions for Shopfitting, Lighting & Design; Retail Technology; Visual Merchandising, Marketing & Event Construction, perfectly suited to the Chinese retail market. Both exhibitors and visitors were very satisfied with the professionalism, networking opportunities and multiple chances to conveniently gather information and meet the right people along with the high quality of solutions offered to retailers.
As the returning exhibitor at C-star, Mr. Simon Bo, Managing Director of Octanorm China highly commended the result from the show: “Our company provides tailor-made solutions for shopfitting and presentation products such as shelf systems, displays, counters and much more. At C-star this year, we mainly showcase our well-rounded lighting frames with 3D lighting in deep view effect. This year gave us a deep impression on its large number of visitors and the buyer professionalism. During three-day show, we met a lot of target customers such as designers, advertising agencies and suppliers for exhibition construction builders. Overall, we were really satisfied with the result and the fair was a great success.”
Visitors were also inspired by the innovations seen at the fair. Ms. Song Yang, Designer from Bestseller commented: “ It was my first time to visit C-star and I came here to source for the shopfittings such as wood and iron application, window design etc. The exhibitors were highly professional and showcased a variety of product solution which perfectly reflecting the new retail demand. Overall it was a fruitful experience.”
C-star Retail Forum generated outstanding responses
Taking the theme of "Shape a Human Centered Retail World", the C-star Retail Forum was highly praised, with high audience participation. During the three-day session, retail experts and industry leaders from around the world shared valuable insights and analyses on the new retail development such as customer-centered strategies trends.
Ulrich Spaan, Vice President of the German research institute for retail industry, EHI Retail Institute, praised the audience: "The international as well as Chinese speakers convinced with great expertise and gave valuable insights and practicable recommendations. The highly professional audience used the chance to discuss the global trends in retail and there was a great interaction."
As some of the highlights at C-star Retail Forum, the presentations from renowned retailers like Kidsland, Lawson, Lidl, Metro, and MINISO revealed valuable insights and creative inspiration. Mr. Wang Pu, Sales Manager from Okamura furniture and Logistics System Co., Ltd, praised the quality of speakers, saying: "I came here to learn about the latest retail trend and produce innovation especially the case study from convenience store and hypermarket. I think the C-star Retail Forum this year was quite successful with many high-profile speakers among which the case study from Lawson and Metro impressed me a lot. Our company is specialized in store fixture and this forum gave me a great opportunity to reach those speakers and learn the demands of the retailers. It was an inspiring experience. “
ReTailor Hub brought collaborative “New Retail”
Collaborative innovation of fashion and technology motivates apparel as well as leisure and entertainment industries to pursue new retail. As one of the stunning hotspots for C-star this year, ReTailor Hub attracted a large number of visitors with its extraordinary and unique examples of new retail.
In ROCOCO and Classic Teddy’s special event zone, 11 store design and equipment suppliers were set to fully display the innovative product solutions, including store designs, light rendering, light box identification, fitting magic mirror, remote video store inspection system, face recognition technology, LED screens, display containers and shelves and model props, which received a high attention from the visitors.
The next C-star will continue to collocate with HOTEL PLUS - Total Solution for Commercial Properties from April 26-28, 2019 at Shanghai New International Expo Center. The two shows are set to maintain the leading position as a one-stop commercial space platform in China.
For more details about C-star, please visit the official website: http://www.c-star-expo.com/en/.
See you next year!
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Press Contact:
Ms. Renee Zhao
Messe Düsseldorf (Shanghai) Co., Ltd
Tel: +86-21-6169 8335
Fax: +86-21-6169 8301
Renee.zhao@mds.cn
www.mds.cn
Organizers background information
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.
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C-star’s fourth edition builds excitement across the breadth of the retail industry, as exhibitors and trade professionals prepare for the exciting start of this year’s trade fair. C-star 2018, themed “Shape the Future of Retail” welcomes a total of 110 exhibitors from 12 countries and regions to Shanghai New International Expo Centre from April 26 – 28, ushering in new retail solutions. As an official satellite of EuroShop in Düsseldorf, the world’s no. 1 retail trade fair, C-star will continue to present innovative products and creative solutions from international suppliers focusing on the Chinese retail market.
Powerful Supporting Programme On-site
C-star has become the proven platform for finding market opportunities in China, rightfully gaining support from a wealth of regional and international industry associations as well as insights from experienced and successful retailers. The collaborations are highlighted by C-star’s exciting event programme including an insightful C-star Retail Forum, EuroShop Retail Design Award (ERDA) and C-star’s Brand Zone.
This year’s C-star Retail Forum brings a world-class list of retail experts and retail solutions providers to Shanghai. Leaders from established brands including those from Abuzz, Garde, Lawson, Lidl, Metro, Miniso among others, along with retail experts from EHI Retail Institute, Eurasia Global Limited, China Shopping Center Development Association of Mall China, Australia Azurium (Shanghai) present an exciting and insightful wealth of keynote speaker to the forum.
The EuroShop Retail Design Awards (ERDA) again bring international flare to C-star 2018. This year's successful participants were required to combine unique shop architecture concepts, colors, materials, lighting and visual merchandising. From a variety of 85 proposals from 27 countries 35 projects entered the final round. The jury of international retail experts selected the most impressive and prolific retail design trends around the world and EHI and Messe Düsseldorf will jointly celebrate the winners of the eligible award on the evening of April 26, after the first day of C-star 2018.
C-star’s Brand Zone is a premium stage for exhibitors to present their newest and most promising products and solutions to the audience across the globe. For 2018, innovative solutions providers including Shopworks, Futuristic Store Fixtures, Koscar, BOE , CITYINNO etc share their newest shop concepts, smart retail products and solutions to a globally connected audience of shop managers, solutions seekers, and wide range of retail professionals.
ReTailor Hub – New highlight for 2018
C-star 2018 will debut the exciting ReTailor Hub, a brand-new solutions platform offering visitors customized and unique selection of display and store solutions to maximize customer acquisition and retention. Driven by adaptation to new technologies, the upgrade of consumption experience and the new form of retail business, the inaugural edition of C-star’s ReTailor Hub features key brands ROCOCO and Classic Teddy, bringing innovative atmospheres and stylish aesthetics. Along with the aforementioned brands will be 11 retail solution service providers offering solutions to visitors in a 300-square-meter area filled with smart retail and technologies.
Further Inspiration from Designer & Technology Village
C-star will again present chic and compelling designs with artistic flare and smart technologies, brought by Designer Village and Technology Village. Within these special zones, leading design studios from all over the world will build and display unique and aesthetic-focused stand designs to offer visitors with advanced and all-encompassing service solutions. Magnificent visual merchandising and shop design will bring an extraordinary shopping experience for a new era of retail shops and their prospective customers. New retail concepts focus on intelligent omnichannel-solutions to provide a seamless shopping experience for the customers. C-star will present the most promising solutions for the integration of those services as well as innovative communication tools.
C-star continues its successful collaboration with HOTEL PLUS Shanghai – Total Solution for Commercial Properties, offering ‘The World of Retail’ - a one-stop retail and commercial space platform. The complementing sectors offer strategic synergies for participants and stakeholders while covering broad topics of retail design and equipment, franchise chains andself-service The World of Retail is the premium choice to find opportunities, discover market trends and showcase new products and technologies in the retail space.
Register Online for the Best Show Experience and Free Gifts
Before visiting C-star 2018, visitors are strongly encouraged to pre-register online to claim complimentary value-adds, including an official Show Catalog (valued at RMB 100), Free entry to C-star 2018 (valued at RMB 30), and Free access to the entire lineup of forum sessions.
Visitor pre-registration will be closed on Apr 25. You may pre-register through C-star website or official WeChat channel.
Pre-register Now to claim your free ticket, value adds, and enjoy fast and effortless access to C-star 2018.
For more details about C-star, please follow C-star Facebook as follows or visit the official website: http://www.c-star-expo.com/en/.
Follow C-star @ C-star Expo
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Press Contact:
Ms. Renee Zhao
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel: +86-21-6169 8335
Fax: +86-21-6169 8301
Renee.zhao@mds.cn
www.mds.cn
Organizers background information
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at www.mds.cn.
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As the most influential retail event in China, C-star 2018 - Shanghai's International Trade Fair for Solutions and Trends all about Retail will be held from April 26 to 28 at Shanghai New International Expo Center. With “Shape the Future of Retail” as its theme, C-star welcomes more than 120 exhibitors bringing their newest and most innovative products and solutions in store design and equipment, lighting, smart retail technology, visual merchandising, POP marketing and exhibitions and events in a comprehensive way. C-star 2018 is set to be a high-quality trade show presenting the latest store designs and smart retail for retailers.
In the era of digitalization, “data-driven” is undoubtedly the core feature of new retail, utilizing offline data through the Internet of Things (IoT), face recognition, mobile payment, virtual reality (VR) and other technologies to leverage online consumer data. This allows for precise store management and personalized messages to be delivered in the offline environment. Such a "data-driven" method is adopted by many retail product solution service providers for offline stores.
Driven by adaptation to new technologies, the upgrade of consumption experience and the new form of retail business, C-star will debut "ReTailor Hub" this year, featuring two major retail brands – the fast fashion brand ROCOCO and the Classic Teddy dedicated to culture and creation. The brands will create an upgraded store featuring stylish aesthetics + smart retail in a 300-square-meter area together with 11 retail solution service providers, so as to bring a high-end visual feast combining innovative designs and black technology.
Collaborative innovation of fashion and technology motivates apparel as well as leisure and entertainment industries to pursue new retail
In ROCOCO’s special event zone, 10 store design and equipment suppliers are set to fully display ROCOCO’s product solutions, including store designs, lighting rendering, light box identification, fitting magic mirror, remote video store inspection system, face recognition technology, LED screens, electronic price tags, display containers and shelves and model props. As the chief planner of ROCOCO’s store, CNC-EXPO vividly illustrates the smart, personalized and customized clothing new retail by the combination of ROCOCO’s concept of female fashion and hottest intelligent face analysis technology and store management solutions in current new retail era.
In ROCOCO’s store, you will experience a complete set of shop management solutions, see the architecture that combines intelligent perception device, cloud service and mobile terminal, and learn ways to manage the display of the entire store remotely. Based on intelligent face analysis technology, the membership recognition system can capture and identify each customer who enters the store; you will also see online check-in, online comment book and other solutions in ROCOCO’s events.
In addition, you will experience the 3D fitting magic mirror, a fitting solution to instantly measure users’ physical parameters. Meanwhile, users can switch from one model to another quickly, trying on a variety of clothes as they like, sharing the new styles with friends and family via email and social media. A 3D data virtualization solution required by FXMirror can be created within 5-10 minutes with only two photos on the front and back of new clothing.
Sponsors participating in the events include CNC-EXPO (Store Design Solution), Citylux Technology (Lighting Solution), Zhejiang Shanyoung (Shop Fitting), COSUN Technology (Visual Merchandising), COSUN Sign (Visual Merchandising), NEXNOVO Technology (Visual Merchandising), Guangzhou Yuanrun (Retail Technology), Elegant Mannequin (Visual Merchandising), BOE (IoT Solution) and Wandianzhang (Retail Technology).
As a parent-child platform containing various business sectors such as “food, amusement and shopping”, the Classic Teddy is positioned as “indoor Disney” and “parent-child day trip”. With the IP of Teddy Bear as its theme, it integrates different forms of business, including amusement park, catering, gift pavilion, kids styling, kids photography, DIY, small theater and birthday party to create a fun platform to provide both kids and parents with diverse and pleasant experience. In the Classic Teddy Bear World’s special zone for branded store upgrade events, this leisure and entertainment platform featuring culture and creation will showcase the Teddy Bear Theme Cafe on the spot, demonstrating a British-style humanistic atmosphere.
As an equipment service provider in the retail technology field, Koscar focuses on experience-based marketing and interaction solutions. You will experience a revolutionary smart ordering system where a visual menu will be presented on a smart multi-person interactive table that is water, oil, heat and explosion-proof. It completely replaces the traditional artificial supplementary ordering method. This smart ordering system has no language barriers, and the menu can directly enter the kitchen or drink bar, realizing efficient ordering and order generation as well as seamless connection to all ordering POS cashier systems.
The “ReTailor Hub” is located in Hall N5 of Shanghai New International Expo Center. Pre-registered visitors can enjoy free admission and feel the charm of upgraded stores featuring innovative designs and smart retail.
You can visit C-star's website: www.c-star-expo.com, or scan C-star’s official WeChat account (ID: c-star-expo) for online pre-registration and quick entry. Pre-registered visitors will also receive gifts from FC Bayern Munich, the Official Gift supplier of C-star.
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Lifestyle and Meeting Points: ERDA shows Retail Design Trends around the World
C-star, Shanghai’s International Trade Fair for Solutions and Trends all about Retail, has become successfully established in China as a special trade fair for retail, notching up three events now since 2015. As an official satellite of EuroShop in Düsseldorf, The World’s No. 1 Retail Trade Fair, C-star is an annual event presenting innovative products and creative solutions from international suppliers especially for the Chinese market.
The highlight in the ancillary programme for C-star is the presentation of the coveted EuroShop Retail Design Awards 2018 (ERDA). For what is already the eleventh time now these awards for the world’s best retail store concepts will be presented by Messe Düsseldorf jointly with the EHI Retail Institute.
Current store concepts are characterized by a mix of different colours and styles – from industrial look to country house – and a broad range of various materials. Stores create hybrid spaces, mixing traditional retail, tasteful catering, personal services, art galleries, literary readings and lots more. For this year's EuroShop Retail Design Awards, 85 nominations were received from 27 countries. From these superb examples, EHI shopfitting expert Claudia Horbert distils the most important trends in international retail design.
Cozy and Curated
Wood remains the most favourite element for store construction and determines the ambiance of a store. Dark wood creates a cozy, warmer and more genuine atmosphere than the clear design language of the Scandinavian style or sharp black-white contrasts.
The mix of different materials convinces by setting finely adjusted contrasts together with a creative and exceptional Visual Merchandising for a custom design of the retail space. Visual Merchandising enables a high flexibility of the space and creates the stage setting for ever-changing story-telling around curated collections. Curated retailing offers the customer a first pre-selection by grouping products across existing categories and product lines, creating new lifestyle-worlds and meeting points. Modern stores understand food service, cafés and restaurants as important parts of the shopping experience. Today they have become a commodity in modern retail spaces of nearly all retail sectors.
In the food business supermarkets set the focus on freshness, local products and more personality as well as customer proximity. They present themselves as new neighborhood markets turning customers into guests.
Customer Engagement
In a world of a growing competition from suppliers online, modern stores have to create unique environments that seduce, attract and entertain customers at the point of sale. Whether it is an iconic architecture, an enhancing store design, lighting or the embedding of state-of-the-art media in the shop fitting, everything has to follow a joint dramaturgy to give customers that certain kick. Thus the dovetailing of physical and online stores is generating new retail and interior design concepts.
There will be more interacting applications which engage customers such as interactive fitting rooms, web bars for online selection, stock checking and ordering, social-media based customer communication, receipt-free purchasing and mobile payment for a quicker checkout process or special configuration tools to support the customers to create their personal items.
The winners…
To emerge from the competition as a winner, this year's participants again had to appeal to customers with a successful combination of shop architecture, colours, materials, lighting and visual merchandising and convey an unambiguous message in relation to their product offering. On the evening of April 26th, to kick off the C-star trade fair in Shanghai, EHI and Messe Düsseldorf will grant the EuroShop Retail Design Awards to three stores with the best concepts.
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At 16:00 of April 26, Mr. Wang Wei, China Strategic Advisor of Azurium of Australia, and Professor Helmut Merkel will co-host the C-star 2018 Summit on “The Trends of Retail Industry in 2018” at the C-star Retail Forum. As former chairman of the EU Retail Association and the Intercontinental Group of Department Stores (IGDS), Professor Helmut Merkel is highly regarded in the international retail industry and served as chairman for the previous C-star Retail Forums. We’ve selected topics and invited participants after prudent consideration, not only reflecting upon the general needs of the participants, but also focusing on integrated topics and trends.
Figure 1: Professor Helmut Merkel hosts the C-Star Retail Forum
In terms of retailers, we have invited innovative leaders from Kidsland and MINISO, who focus on children - the magnet for today’s family consumption, as child-related forms of business are playing an increasingly significant role. Kidsland has wisely assembled LEGO and Chicco, leading international brands which bring high-quality products and excitement to children in China. Opening stores are in MixC, Hang Lung Plaza, Wanda Plaza, Taikoo Hui, Kerry Parkside and regional landmark shopping malls in many second- and third-tier cities. MINISO has seized the market for household products – a market holding great potential (even more than that garments), actively responding to feedback and continuously pursuing innovations to globalize its brand. When we visited Australia’s shopping malls last year, the General Manager of Westfield introduced the excellent Chinese innovative retail brand to us.
Figure 2: C-Star 2017 conference site
Professor Helmut Merkel has elaborated on four factors driving the development of the retail industry at several professional regional and international conferences – factors of retailers, Brands, Developers, and Evolving Technology. Aligning with the goal of C-star, we are pleased to invite representatives from ABUZZ Australia. During February of this year, Mr. Wang Wei visited the ABUZZ showroom in Sydney. ABUZZ provided a full set of hardware and software guidance equipment for Westfield, which enabled us to understand ABUZZ’s in-depth cooperation with many leading shopping centers such as Westfield in this field.
ABUZZ also serves the two established Sun Hung Kai shopping centers in Shanghai: IFC and IAPM. Changhong Decoration, a Chinese company, is a regular exhibitor at Euroshop, world’s largest retail expo and C-star, It’s official satellite exhibition in China. With the entrepreneurial philosophy and unremitting efforts of always putting quality first for the last 20 years, the company has become a leader in the Chinese shopfitting industry, creating stylish and high-end store for Apple, Samsung, Huawei and other international brands. BASELINE from Hong Kong is a cutting-edge lighting design technology company, serving almost all luxury brands represented by LV along with others such as Starbucks and Decathlon. The company provides lighting technology solutions for the improvement of retail space and customer experience.
Figure 3: Guided touch screen at Westfield in the ABUZZ showroom
Figure 4: Vertical display of Shanghai IAPM shopping mall in the ABUZZ showroom
C-star brings global professionalism and forward-looking concepts while integrating perfectly with the retail industry in Chinese. The trade fair offers solutions and insights for the entire spectrum of the industry, from investors to shopping center personnel to developers looking to improve the retail atmosphere. Retailers, service providers, or anyone within the commercial real estate industry chain can visit and connect with retailers and service providers while gaining unique perspectives from cutting-edge industry leaders. C-star offers the opportunity to grasp emerging trends and gain beneficial insights into commercial opportunities.
Figure 6: Onsight at C-Star
In the backdrop of a booming commercial retail industry, the “industry meeting” with numerous names requires our guests to prepare properly before visiting. The professional exhibition and conferences organized by C-star has been designed for the entire retail industry chain, with the benefit of visitors in focus. Meet us at C-Star 2018 at 16:00 of April 26 in Hall N5 of Shanghai New International Expo Center!
Figure 7: The author delivers a speech at the previous C-Star conference
Figure 8: The author and Helmut Merkel, CEO of EHI Retail Institute, exchange ideas with conference guests
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C-star 2018
Shanghai's International Trade Fair for Solutions and Trends all about Retail
Shanghai New International Expo Centre
Shanghai, China, 26 - 28April 2018
C-star 2018: Shape the Future of Retail
C-star’s fourth edition is fast approaching, bringing a dynamic exposé of trends, knowhow and insights inspired by a new era of retail. Trade professional throughout the retail industry prepare the exciting showcase, themed “Shape the Future of Retail” as we step into a new era of retail technologies and solutions.
Retail industry players prepare the next exciting edition of C-star, bringing new and revolutionary products and solutions to Shanghai New International Expo Centre from April 26 -28. The organizers are excited to broadcast updated participation by key exhibitors and renowned speakers, collaborations and show features coming next month.
Key Exhibitors from Across the Retail Industry
C-star 2018 takes the theme of “Shape the Future of Retail” to tap into a new era of innovations. Additional excitement and anticipation comes from a top-class list of featured exhibitors,Including:
Shopfitting and Store Design
YIREE, MAX BRILLIANT, YONGCHENG, FUTURISTIC, GARDE, SCHWEITZER, OCTANORM, REDMAN
Retail Technology
BOE, KOSCAR, BIZERBA, DRAGON GUARD, LIANBAI ELECTRONICS , ABUZZ
Lighting and POP marketing
HERA, BOHNACKER, CITYLUXLED,SELF, CITYLUXLED, JUMP DISPLAY, CANDEX, COSUN
With the transition to a new era of design and technology, C-star’s Designer and Technology Villages will offer premier platforms for new display technologies and stylings coming to market. The debut of a brand-new Retailor Hub will offer trade professionals customized and unique solutions to gain an edge on customer acquisition.
FC Bayer Munich (Shanghai) – Official Gift Supplier for C-star 2018
C-star is excited to announce that FC Bayern Munich, sports club and organization based in Munich, Germany will be the Exclusive Gift Supplier for this year’s C-star Expo. FC Bayern Munich is among the most successful clubs in the history of German football, maintaining top rankings and dominant position with 27 titles, winning 9 of the last 13 in the top tier Bundesliga professional association football league of Germany.
FC Bayern Munich will offer a variety of gifts to visitors of C-star 2018 and plans to arrange a visiting group to tour C-star 2018, bringing special guests to tour the expo and experience the exciting lineup of onsite activities.
In turn, C-star’s organizer will help promote FC Bayern Munich through its online promotional channels and marketing assets in China. C-star looks forward to a successful cooperation with FC Bayern Munich (Shanghai) and the benefits of incorporating an exciting and sporty angle to the world of retail.
Confirmed Speakers for C-star Retail Forum 2018
This year’s Retail Forum focuses on movement, change and customer behavior, taking the motto of ‘Shape a Human Centered Retail World’, inviting industry experts, commercial real estate developers, shopping center operation executives, retail brand owners and other renowned guest speakers to jointly share insights on development trends, omnichannel retail, space design and aesthetics.
A wealth of influencers and experts have joined this year’s forum to both not only to share insights from their valuable experiences, but also to gather new industry knowledge and to expand business networks. This year’s keynote speakers include Volker Glaeske - CFO & Executive Board Member of LIDL Hong Kong Limited, Christian Studer - CPO of Xovis, Dr. William Wing-Yan LO - Vice Chairman of Kidsland International Holdings Limited, Angela Chung, Founder of Display Community, Jeroen de Groot – COO of Metro, Zhang Sheng - Vice President, Lawson China and Craig Phillipson - Managing Director of SHOPWORKS LIMITED. We expect an inspiring and thought-provoking exchange of industry expertise at Retail Forum 2018.
Register Online for Best Show Experience and Free Gifts!
Visitors are strongly encouraged to pre-register before visiting C-star to claim complimentary value adds and ensure the best show experience. Value adds for online pre-registration include Complimentary Show Catalog (normally RMB 100), Free entry to C-star 2018 (normally RMB 30), and Free access to the entire lineup of forum sessions. A few lucky pre-registered visitors will also receive gifts from FC Bayern Munich, the Official Gift supplier of C-star 2018!
Pre-register Now to claim your free ticket, value adds, and enjoy fast and effortless access to C-star 2018.
Successfully pre-registered visitors will receive the confirmation letter after the registration. Please bring along your name card and pre-registration confirmation letter (or registration number) to C-star and check in at the pre-registration counter for an official visitor badge.
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With C-star 2018 just over a month away, the organizer is excited to announce that FC Bayern Munich, German sports club based in Munich, Germany has confirmed to be the Exclusive Gift Supplier for this year’s C-star Expo. The Bavarian sports club, the most successful club in German football history and one of the most successful European football clubs internationally, will also arrange a small visiting group to tour C-star 2018 along with its onsite activities and forum.
As the official gift supplier, FC Bayern Munich will offer a variety of gifts to C-star visitors. C-star has offered to help FC Bayern Munich gain exposure on all online promotional platforms in China. The cooperation will strategically stimulate the high attention of retail and football industry.
The organizer looks forward to a successful collaboration with FC Bayern Munich and wishes the club continued success in German football.
FC Bayern Munich is a German sports club based in Munich, Bavaria (= Bayern), Germany.
The club was founded in 1900 and it is best known for its professional football team, which plays in the Bundesliga, the top tier of the German football league system, and is the most successful club in German football history. Bayern has reached ten European Cup/UEFA Champions League finals, most recently winning their fifth title in 2013 as part of a continental treble. Bayern has also won one UEFA Cup, one European Cup Winners' Cup, one UEFA Super Cup, one FIFA Club World Cup and two Intercontinental Cups, making it one of the most successful European clubs internationally and the only German club to have won both international titles.
Since the formation of the Bundesliga, Bayern has been the dominant club in German football with 27 titles and has won 9 of the last 13 titles.
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Yongcheng display, the whole industry chain covering the one-stop service provider with 23-year experience. Since us established in 1994, we have provided professional services to 1,000 stores in more than 30 countries around the world. And we had undertaken the design and development of a number of international first-line commercial brands, commercial space design, layout planning, props r&d and manufacturing, terminal engineering installation and supporting logistics system and after-sales service. At present we have 300 employees in Shanghai, Jiangsu and Xi 'an.
(LACOSTE Asia Pacific)
(C & A China)
At this year's C-star exhibition, Yong Cheng will bring new design concept elements together with display props formed using different materials, with powerful functionality that is suitable for commercial use. Today, C-star interviewed Mr. Chen Wei, president of Yongcheng, to learn more about their corporate philosophy.
C-star 2018
N5- N5F21
C-star：Mr. Chen Wei, as an international custom fixture manufacturer you serve top branded retailers and chain stores for their fixture needs. From your perspective what are the most important trends in shop fitting globally?
Mr. Chen: All our cooperation customers are global middle and high-end chain brands, and according to our 24 years cooperation experience, we have noticed that the trend of the shop fixture is constantly changing as follows:
1. The customer interaction is matter: the display fixtures in the large stores provide more pleasure for customer during shopping，so it is very important for the customer to interact directly with the products. The height, size, opening, structure and multimedia presentations of the shop fixtures can help customers experience products.
2. Diversified materials use, environmental protection materials, modular combination: the materials is not limited to metal, wood, acrylic, more like cement, ceramics, paper and other materials. For a long time, Yongcheng actively uses environmental protection and degradable materials throughout the whole process of design, manufacture, sales and disposal, and strives to produce environmentally friendly or less harmful products, and meets specific environmental protection requirements of renewable resources. Coordinating with customers to develop modular shop fixtures, meet the needs of repeatable, composable and reducing the front-end production cost, quickly replace.
3.The design of shop fitting tends to be young, colorful, and diversified. Young fashion brands have increased, or the brand has started targeting young customers, so that shop fixture design style is young and fashionable. The tone, language and shape of the shop fixtures help building the customer's impression of the brand.
C-star：What materials are the most requested in store design and are there differences between the countries?
Mr. Chen: Now, the main materials used in the production of the shop fixtures are metal, wood and acrylic .in fact, the materials used are mainly determined according to brand positioning，design requirements, products design, customer level and product price. The materials used in chain stores are no great differences among countries, but in some countries, there must be corresponding material certification
C-star：Because of the enormously growing e-commerce retailers use more and more technology-based solutions in brick-and-mortar-stores, i.e. interactive fitting rooms, web bars and so on. How does that influence the store design?
Mr. Chen: The influence can be divided into the following points: 1. The compatibility of store fixtures, multimedia and technology, matching，security and rapid disassembly and combination of multiple functions. 2. The use of multimedia and technology has made the new retail, unmanned retail stores increasing, which greatly changes the way of the original shop fixtures placement. The purpose is to determine how to display from the perspective of customers and the flow of people, so as to enhance the interaction and stimulate consumption.
C-star：Overall what do think is the reason for your international success?
Mr. Chen: Yongcheng has always been not a simple manufacturer. We provide customers with technical support from brand analysis, collaborative development, process optimization and development design.
Our key to improve customer satisfaction is putting the customer's business results in the first place, on the premise of understanding of customer expectations, to provide the best products and service experience. Providing customized products and solutions to customers on the basis of this core value, focusing on the fast development of the shop fixture market, seeking opportunities, developing overseas business with our customers successfully.
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As airports become more and more like shopping malls with better consumer experience, passenger satisfaction increases subsequently, which leads to doubling of retail spending at the airport. According to statistics, every 10 minutes of increase in passengers’ stay at the airport will lift retail sales by 16%.
Take Hong Kong International Airport, one of the world’s busiest aviation hubs as an example. The airport currently has two passenger terminals that are home to a total of about 300 retail shops. According to its Annual Report 2016/17, retail and advertising revenue has increased by 3.7% to HK$7.803 billion, accounting for 41.9% of total revenue. The growth of airport passenger traffic promoted opening of new retail outlets at the airport, and a large number of retail promotional activities added to the increased revenue. This not only drives the growth of the airport's non-aviation sources of revenue(hereinafter referred to as “non-aviation revenue”) but also benefit the overall airport revenue.
The non-aviation revenue of airports accounts for more than 70% of the total revenue in developed countries, but for less than 50% in the Chinese mainland. This results from the fact that commercial operations are mainly monopolized by airports and remain at the initial stage of development. They are currently limited to providing only basic public services, leaving huge room for improvement of revenue from comprehensive commercial operations.
C-star Retail Forum 2018 has invited Mr. WANG Wei, China Strategic Advisor of Azurium of Australia as keynote speaker to share insights into airport retail in new convergence era.
WANG Wei
Keynote Speaker
Mr. WANG Wei, China Strategic Advisor of Azurium of Australia, Executive Director of Shanghai XiAiDi Consulting Firm, Expert Committee Member of Mall China and Shanghai Shopping Centre Council, Member of Academic Board of Asia Pacific Commercial Real Estate College (APCREA).
With over 20 years of experience in the retail industry and commercial property development, WANG Wei has held senior positions in various multinational companies and recognized brands such as Inchcape, FILA, Volvo, Swire and CP Group.
He has participated in landmark shopping mall projects in first-tier Chinese cities, such as Super Brand Mall, Shanghai Hongqiao Airport Retail and Shanghai Center Tower. He has contributed significantly in the roles of positioning, design coordination, marketing and leasing of projects. Due to his unique work experience on all three platforms of the shopping mall industry as a retailer, developer and consultant, and his outstanding professional communication skill, Mr. WANG Wei has established a broad industry perspective and extensive network of connections.
WANG Wei is also a popular columnist and renowned commentator of China’s major industry media sites including Wingshang Web and Real Estate Magazine. He also acts as a professional trainer for Wingshang College and APCREA, and provides a training program for major industry leading enterprises such as China Resource Land, Wanda Group and Suning as well as many medium and small developers, sharing insights and inspirations that are up-to-date with the world yet appropriate for China’s conditions, with both international height and domestic depth.
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"Shape a Human Centered Retail World"
With rapid growth of technology and demand of new shopping mode, concept of ‘new retail’, ‘unmanned retail’, ‘omnichannel’, and ‘smart retail’ emerges one after another, which brings both opportunity and challenge to all retailers. What is world retail going? Will technology innovation be the best way to catch consumers? How will shopping mall follow up consumption upgrade? How does new brand survive in new retail world? What is ‘dream design’ for brand owner?
While the retail world keeps spinning, is it a real ‘people matters’ world or just blind developing world?
The C-star Retail Forum thus hold the theme of ‘Shape a Human Centered Retail World’, offering a platform where industry authorities and experts, commercial real estate developers, shopping center operation executives, retail brand owners and other renowned guest speakers discuss diversified themes such as "global retail development trends", "The future of omnichannel retail", "consumption upgrade", and "space aesthetics". This premier platform offers an outstanding venue for industry professionals to gain new industry knowledge and to expand business networks.
Forum Venue
Hall N5, Shanghai New International Exhibition Center
2345 Longyang, Pudong New Area, Shanghai, China
Forum Date
26th -28th, April, 2018
Retail Forum 零售论坛
26.04.2018
全球零售行业趋势 Retail trends around the world
10:30-11:00
2017全球零售发展趋势
Retail 2017 in West and East - Learnings and Trends
Helmut Merkel博士， 主席， Eurasia Global Limited Dr.Helmut Merkel, President, Eurasia Global Limited
11:00-11:30
In 2017, China retail has undergone evolutional development, many concept raised like ‘New Retail’, ‘Smart Retail’, ‘Unbounded Retail’ influenced industry direction. How do these concepts practice? What will be the trend in 2018? How will China retail influence the world?
中国零售业趋势及发展方向
China’s retail trends and development
王耀 先生，副会长/主任，中国商业联合会/中华全国商业信息中心
Mr. Yao Wang, Vice-Chairman/Director, China General Chamber of Commerce/China National Commercial Information Center
Japan is always leading in Asian retail market, not only from retails innovation but also service priority. From VDM in UNIQLO shopfitting to product design of MUJI, from update customer experience of AEON to human care of family-mart, what is successful recipe of Japan retail?
11:30-12:00
日本零售趋势
Japan’s retail trends
内野俐 先生，日本富盟可思董事
Mr. Uchino Satoshi, Director, FUMKSS
12:00-13:30
午餐休息 Lunch Break
大融合时代的零售布局 Integration: The future of retail world
14:00-14:30
Airport in no longer a place for waiting, it is becoming part of trip. Good airport experience can also affect a quality travel. As a leader in shopping mall, Westfields also operate main airport business in America, How westfields mode used in airport, and what will be trend?
交融时代机场商业的新视角
Airport Retail in new convergence era
王玮 先生， 中国战略顾问， 澳大利亚奥瑞姆公司
Mr. Wang Wei, China Strategic Advisor, Australia Azurium Shanghai
14:30-15:00
Child is always the focus, as exclusive agency for many toy brands like LEGO, SIKU, Chicco, HASBRO, Schleich, Kidsland has 16-year history in toy chain, with hundreds of shops and online shop in TMALL, JD.COM, Amazon, successfully practicing omnichannel business.
玩具连锁在中国市场的发展
Toy Chain in China market
盧永仁 先生，副主席，凱知樂國際控股有限公司
Mr. William Lo, Vice Chairman，Kidsland International Holdings Limit
15:00-15:30
Start online business in Tmall, JD.COM and then has pop-up store in Shanghai, Beijing and Hangzhou in 2017, Lidl begins their China strategy. How is their performance, What will be the next step?
Lidl ‘s China strategy
Mr. Volker Glaeske, CFO & Executive Board Member, LIDL HONG KONG LIMITED
15:30-16:00
As a fast growing company, MINISO has perfect performance in 2017 with 2600 shops covering 62 countries. What is their recipe, how is their strategy?
新零售模式的解密：名创优品0到100亿的秘密
Decryption of the new retail model: from 0 to 10 billion - the secret of MINISO
成金兰 女士，品牌中心负责人， 名创优品股份有限公司
Mrs Jaylin Cheng, Brand head, Miniso Corporation
16:00-16:45
Panel Discussion
27.04.2018
大融合时代的零售布局 Integration: The future of retail world
10:00-10:30
Chins will experience shopping mall boom in 2018. It is estimated that it has been 60 new shopping mall in January in 9 cities, how will be these shopping mall going?
中国购物中心的机遇与挑战
Opportunity and challenge of China Shopping mall
郭增利 先生，主任，中购联购物中心发展委员会
Mr Victor Guo, President, China Shopping Center Development Association of Mall China
10:30-11:00
Metro’s China Strategy
Metro HK
11:00-14:00
Lunchbreak
科技带来消费新体验 Intelligence: The upgrade of consumer experience
14:00-14:30
全球零售技术趋势及2018EuroCIS亮点回顾
World retail technology trends & highlights of EuroCIS 2018
Ulrich Spaan 先生，副主席，欧洲流通联盟零售业研究院
Mr. Ulrich Spaan, Vice President, EHI Retail Institute
14:30-15:00
大数据持续助力新零售
Update of Big Data in new retail
吴传鲲 先生，总裁，赢商网
Mr. Wu Chuankun, CEO, Winshang
15:00-15:30
Xvois person tracking technology-new level of people countinh and flow analysis, the airport industry proven passenger flow monitoring and queue measurement system, the leading sensor technology for people counting and tracking in retail application
客流分析技术在机场零售解决方案中的应用
Person tracking technology in airport smart solution
Xovis
15:30-16:00
A premium digital wayfinder product evolved over 12 years and installed across the globe with many casestudy of IFC, IAPM and Westfields.
智慧零售解决方案
Smart retail solution
Abuzz Solutions Asia
28.04.2018
空间美学：以人为本 Aesthetics: The human centric brand recognization
10:00-10:30
International Retail Design Trends 2018
2018年全球零售设计趋势
Claudia Horbert 女士，店铺设计与规划研究总监，欧洲流通联盟零售业研究院
Mrs. Claudia Horbert, Director Research Store Planning & Design, EHI Retail Institute
10:30-11:00
Thematic shop design from Japan design concept with many successful case in shopping mall, exclusive shop
从设计角度阐述构筑主题性商业的手法
Thematic shop design
梶原 章 先生， 上海办事处负责人， GARDE Co.,Ltd.
Mr. AKIRA KAJIWARA, Head of Shanghai office, GARDE Co.,Ltd.
11:00-11:30
Using BIM technology, through the real 3 d collaborative design, intelligent data analysis, modeling, reduce operating costs and changes, to complete the whole process of implementation with high performance and quality.
有效利用新技术控制建店成本
Effectively use the new technology to control the cost of building the retail store
王跃，总经理，石家庄常宏建筑装饰工程有限公司
Mr Wang Yue， General Manager, CHANGHONG DECORATION
15:30-16:00
ReTailor Hub design concept demonstration
C-star 2018 Retail Forum Advisory Board Committee
Dr. Helmut Merkel
Eurasia Global Limited
Chaiman
主席
Mr. Michael Gerling
EHI Retail Institute
欧洲流通联盟零售业研究会
CEO
首席执行官
Mr. Victor Guo
郭增利 先生
China Shopping Center Development Association of Mall China
中购联购物中心发展委员会
President
主任
Mr. Wang Wei
王玮 先生
Australia Azurium Shanghai
澳大利亚澳瑞姆公司
China Strategic Advisor
中国战略顾问
Ms. Fan Jun
范君 女士
China Commerce Association for General Merchandise (CCAGM)
中国百货商业协会
Executive Vice President and Secretary General
常务副会长兼秘书长
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China International Self-service, Kiosk and Vending Show (“CVS”), hosted by China Commerce Association for General Merchandise Self-service Retail Branch and UBM Sinoexpo International Exhibition Co., Ltd. will closely work with C-star - Shanghai’s International Trade Fair for Solutions and Trends all about Retail, the World’s No. 1 Retail Trade Fair EuroShop’s satellite show in China, to jointly present the “World of Retail” theme exhibition, create a one-stop international retail exchange platform, and display a complete range of high-quality all-retail solutions.
“World of Retail” Theme Zone
CVS and C-star will explore business opportunities connecting upstream and downstream retail industries by integrating their resources, strengths, exhibitors and audience relationship. During the cooperation, they will work closely on marketing, business matching and summit forum efforts to ensure a high-quality event. The two trade fairs will be held from April 26 to 28, 2018 at Shanghai New International Expo Centre, concurrently with Hotel Plus, to attract over 200,000 trade visitors, including industry professionals and consumers.
As a global retail-industry trendsetter based in China, C-star has been successfully held for three consecutive years since its inception in 2015. As the official satellite show of EuroShop, the world’s No.1 Retail Trade Fair, C-star presents the latest developments in global retail industry, explores emerging industry trends, builds the best exchange platform through both online and offline channels for manufacturers and retailers from home and abroad, and is committed to providing quality and comprehensive solutions for retailers and buyers worldwide. Themed “Shape the Future of Retail”, C-star 2018 is set to attract 150 exhibitors and 20,000 visitors. It will provide a comprehensive picture of future retail developments through six featured zones, including Shop Design and Equipment (food and non-food), Lighting, Retail Technology, Visual Merchandising, POP Marketing, and Exhibition And Event Building.
C-star 2018
In addition, C-star 2018 International Retail Forum will be held concurrently as a knowledge platform for the retail industry. Themed “Retail, People-Oriented”, this Forum connects domestic and foreign retail experts, industry leaders, real estate developers, shopping mall executives, retail brands and additional high-profile speakers, to create the best platform for gaining new knowledge in a wide spectrum of business areas.
Hot industry topics including “Global Retail Development Trends”, “Retail Pattern In The Era Of Great Integration”, “Technology-Led New Consumer Experience”, and “Space Aesthetics”
High-profile speakers from home and abroad including EHI Retail Institute, Alibaba, MINISO, FUMKSS, China National Business Centre, and Garde to share the latest retail concepts
500+ participants, including domestic and international retail trade associations, shopping malls, supermarkets, and well-known retail brands
C-star Event Site
After 15 years of continuous efforts, CVS has grown into a self-service and new retail trade fair recognized as most valuable, offering an all-encompassing representation of industry trends and cross-border integration platform. CVS 2018 is expected to bring more than 200 exhibiting brands, cover an exhibition area of 15,000 sqm, attract over 20,000 visitors, feature many well-known global corporate brands, and attract emerging industry players. Meanwhile, CVS comprehensively focuses on the smart retail field by concurrently holding Shanghai Smart Retailing Show 2018 and Smart Retailing Summit Forum 2018, further expanding in exhibition scale, integration of self-service and smart retail resources and to create a cross-sector event.
CVS 2018
As one of the key milestones on the way to encompassing all retail formats, Shanghai Smart Retailing Summit Forum 2018 will embrace new breakthroughs:
Gathering renowned participants: smart retail industry experts and leaders from around the world will meet to share industry insights, cutting-edge technology and development trends, triggering an in-depth integration of industry, university and research
50+ government officials, associations, investors, domestic and foreign leading business CEOs and founders join in the discussion of new retail
1000+ retailer participants from various industries: well-known department stores, brand operators and e-commerce companies, opening new channels for products
40+ media outlets offering strong support: leading media coverage of the event, along with one-to-one interviews to enhance visibility
In 2018, CVS will collaborate with C-star to create a “big stage” for global self-service and smart retail brands. Join us! Visitor pre-registration is now available for both trade shows. The online pre-registration channel is now open for all visitors. Save time by pre-registering online by visiting our official websites:
C-star pre-registration:
http://www.c-star-expo.com/c.aspx?id=5
CVS pre-registration:
https://sinoexpo.ubmonlinereg.com.cn/Registration/default.aspx?fid=750&lang=cn&utm_source=cvshome
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As the next edition of C-star is fast-approaching, online visitor registration has now officially opened. The organizers strongly encourage visitors to pre-register online to get the free ticket and ensure the smoothest show experience this April!
If you are planning your visit or thinking about participating in C-star 2018, you may visit www.c-star-expo.com to pre-register online and enjoy expedited access to all solutions and trends about retail! You will receive the confirmation letter after the registration.
Please bring along your name card and pre-registration confirmation letter (or registration number) to C-star, and check in at the pre-registration counter for an official visitor badge.
German Pavilion returns to showcase cutting-edge retail solutions
This year, the German Pavilion will again be featured to offer innovative retail products and solutions and global insights to C-star 2018. Exhibiting in this year’s German Pavilion are multi-nationals and foreign-owned enterprises set to showcase a diverse and international product range.
The German Pavilion is set to feature an exciting array of international products and retail solutions including digital-retail and 3D modeling software, POS displays and high-quality retail hardware and advanced retail fixtures from foreign-owned enterprises. Confirmed exhibitors for this year’s German Pavilion include Jiangmen Jiechu Hardware Fittings, VKF, TENTE, PYTHA and Bizerba etc.
Confirmed Speakers for C-star 2018 Retail Forum
In 2018, C-star’s Retail Forum carries the theme of ‘Shape a Human Centered Retail World’, offering an open platform where industry experts and influencers, retail brand owners, shopping center operators, established commercial real estate developers, investors and other industry professionals can collectively discuss diversified themes including “global retail development trends", "The future of omnichannel retail", "consumption upgrade", and "space aesthetics". This premier platform offers an outstanding venue for industry professionals to gain new retail industry knowledge and to expand business networks.
C-star’s 2018’s Retail Forum will feature industry experts and authorities including Prof. Dr. Helmut Merkel – retail / retail services SME owner and European lifestyle product importer, Claudia Horbert - Director Research Store Planning & Design and Ulrich Spaan - Vice President of EHI Retail Institute, Akira Kajiwara - General Manager of China Region and Director of Design of GARDE, Wang Yue - Director and General Manager of Changhong Building Decoration Engineering Co., Ltd., Victor Guo - President of China Shopping Center Development Association of Mall China, Jaylin Cheng - director of MINISO Brand Center, Uchino Satoshi - Director of FUMKSS, Wang Wei – China Strategic Advisor of Australia Azurium (Shanghai), Wu Chuankun - Chairman of Guangdong Winshang Data Services Co., Ltd.
C-star Brand Zone 2018 – ideal platform to showcase your innovative product solution
C-star’s Brand Zone has served to be the premier stage to highlight new renowned and upcoming brands in the industry – an ideal platform for new and returning exhibitors to display their newest and most popular products to a professional industry audience. In 2017, enterprises like Bizerba, Shijiazhuang Changhong, Shopworks, Saneboon, Cityinno and Koscar showcased their newest shop concepts, space designs and smart retail equipment via the C-star Brand Zone, effectively promoting new and forward-thinking formats of business to eager spectators.
A series of activities and industry insights will be disclosed at the C-star Brand Zone. We invite visitors to stay-tuned and visit the C-star website often as the programme schedule will be published in February 2018.
More details about C-star brand zone, please contact Ms. Juliet Zhu at juliet.zhu@mds.cn.
For more details about C-star, please follow C-star Facebook as follows or visit the official website: http://www.c-star-expo.com/en/.
Follow C-star @ C-star Expo
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Claudia Horbert
Director Research Store Planning & Design, EHI Retail Institute
Claudia Horbert has studied economics at the University of Cologne in Germany, before she started her career in retail. At one of the biggest department stores in Germany, Galeria Kaufhof, she learned the retail business from the scratch. Since 1999 Claudia Horbert has been working for the EHI. As Director Research Store Planning & Design she is in charge for that research area, organizes working groups, international store-check-tours as well as conferences. She is also in charge for the well-acknowlegded European Retail Design Awards and member of various juries.
Mr. AKIRA KAJIWARA
General Manager of China Region and Director of Design of GARDE
He is specialized in design planning for large-scale department stores and shopping centers and also has experience in fashion luxury spaces. He was responsible for the renovation of the Umeda Hankyu Department Flagship Store. The project was awarded the Asia Pacific Property Award. He was responsible for the schematic design and environmental design of Coredo Nihonbashi Department Store. Currently, he is involved in the supervision of residential projects.
Ulrich Spaan
Vice President of EHI
Ulrich Spaan has studied economics at different Universities in Germany and Italy, before he started his career in the retail. At one of the biggest grocery discounters in Germany, Aldi, he learned the retail business from the scratch. Since 1999 Ulrich Spaan has been working for the EHI. As Senior Vice President he is in charge for EuroShop and EuroCIS and Member of the Board for both shows. He is also Director of the research area Information Technology in Retail and responsible for working groups, conferences and awards.
Prof. Helmut Merkel
Helmut Merkel is owner of several SME’s, all focused on Retail and Retail services (Logistics, Sourcing, Brand Management) in Hong Kong, China and Europe. One of the major activities in China is managing a network of companies to introduce European Lifestyle products (Fashion, Food and Beverages) to the Chinese Consumer market.
Before he started his own business together with a Partner, he was CE
WANG YUE
Director and General Manager of Changhong Building Decoration Engineering Co., Ltd.
Director/General Manager
New Industrialization Research Institute of Chinese architectural decoration industry
Dean
Interior design branch of China Architectural Society
Standing Director
China Architectural Decoration Association
Standing Director
China Architectural Decoration Association standard Expert Committee
Expert
<Technical regulations for decoration of commercial shops>
Chief Editor
Mr. Victor Guo
President of China Shopping Center Development Association of Mall China
Vice Chairman & Secretary-General of China Federation of Urban Commercial Outlets Construction Administration
Vice Chairman of Council of Asian Shopping Centers
Mr. Victor Guo, President of China Shopping Center Development Association of Mall China; Vice Chairman and Secretary-General of China Federation of Urban Commercial outlets Construction Administration; Vice Chairman of Council of Asian Shopping Centers. Mr. Guo was previously served in Ministry of Commerce of China, Ministry of Internal Trade of China and State Bureau of Internal Trade of China respectively.
As one of the earliest professionals in researching and promoting shopping centers and retail property in China, Mr. Guo has more than 15 years of industry experience. He emphasizes the complementary effect between professionalization and industrialization and the business idea integrating “real estate, finance, commerce and society”. Mr. Guo has also published numerous professional theories and relevant literature in commercial real estate and shopping center industry.
Jaylin Cheng
director of MINISO Brand Center
Jaylin Cheng, is the director of MINISO Brand Center and director of MINISO the Belt and Road Initiatives Office. She is also the Vice President of Guangzhou Chain Operation Association, and the representative of post-85s professional manager.
As the director of MINISO Brand Center, Jaylin boldly proposed to fully use the advantages of the company's existing fans resources. She exchanged resources with external companies to generate substantial income for the company. At the same time, to make MINISO become the new icon of the foreign fashionistas, she deepened the entertainment marketing strategies to enlarge the overseas markets. She created the "zero advertising", a word of mouth marketing, to realize the transformation of MINISO from traditional retail entity to Internet plus retail entity.
As one of the youngest executives in MINISO Co., Ltd. , Jaylin had been invited to many large retail conferences to deliver keynote speeches. She is a new generation of brand promotion spokesperson of MINISO.
Mr. Uchino Satoshi,
Director of FUMKSS
Uchino Satoshi, born in August 1945, studied commerce in Meiji University in1963. Started from 1967, Uchino Satoshi worked as a trainer for salesperson. In 1984, he worked in human resource department. In 1986, he was the household department minister. In1988, he became the manager of Matsuya. In 1995, he was the Vice Chairman of Kanto department association. In 2005, Uchino Satoshi opened FUMKISS in Tokyo. In Beijing, he opened a consultant company in 2010 and another FUMKISS in 2012.
Mr. Wang Wei,
China Strategic Advisor of Australia Azurium Shanghai
Executive Director of Shanghai XiAiDi Consulting Firm, Expert Committee Member of Mall China and Shanghai Shopping Centre Council，Member of Academic Board of Asia Pacific Commercial Real Estate College(APCREA).
With over 20 years of experience in the retail industry and commercial property development, Wang Wei has held senior positions in various multinational companies and recognized brands such as Inchcape, FILA, Volvo, Swire and CP Group.
Mr. Wang Wei has actively participated in the industry development of landmark projects of first tier cities in China, e.g. Super Brand Mall, Shanghai Hongqiao Airport Retail and Shanghai Center Tower etc. With a broad vision and professional expertise, he has contributed significantly in the roles of positioning, design coordination, marketing and leasing, facilitating the perfect bonding of advanced international trend and local culture conditions in the Chinese industry market. Due to his unique working experience on all three platforms of the shopping mall industry as a retailer, developer and consultant, and his outstanding professional communication skill, Wang Wei has established a broad industry perspective and extensive network of connections.
Wang Wei is also a popular columnist and renouned commentator of China’s major industry media sites including Wingshang Web and Real Estate Magazine etc. He also acts as a professional trainer for Wingshang College and APCREA, and provides a serious training program for major industry leading enterprises such as China Resource Land, Wanda Group and Suning etc. as well as many medium and small developers, sharing insights and inspirations that are up-to-date with the world yet appropriate for China’s conditions, with both international height and domestic depth.
Mr. Wu Chuankun
Chairman of Guangdong Winshang Data Services Co., Ltd.
With more than ten years of experience in the field of commercial real estate, Wu Chuankun has a profound insight into the development trend of the industry. Founded in 2010, Winshang has become the most influential media platform in China Retail business fields and the strongest path between the place and the brand. Started in 2015, Winshang big data strategy was the first institution in China to focus on the construction of data in the field of retail and commercial real estate, which is committed to providing the most effective data and data based on solutions for shopping centers, brands and industry institution.
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This year, the German Pavilion will again be featured to offer innovative retail products and solutions and global insights to C-star 2018. Exhibiting in this year’s German Pavilion are multi-nationals and foreign-owned enterprises set to showcase a diverse and international product range.
Jiangmen Jiechu
Jiangmen Jiechu Hardware Fittings Co.,Ltd is a foreign-owned enterprise，located in the fertile hinterland of the Pearl River Delta, adjacent to the Silver Island Lake, with the convenient traffic and transport conditions. Our company mainly produce the hardware products (specialized metal wire products), products are including all kinds of display hooks ,trolleys, baskets ,shop fixtures and all kinds of professional hardware fittings.
Products:
display hook , wire shopping basket ,partition grid , promotion, basket ,display stand Accessories for all kind of slatwall ,pegboard , gird panel and tube, they were used for display from the supermarket and retail store . Made by metal and coated by powder ,zinc and chrome .
VKF
VKF China is branch company of VKF Renzel GmbH from Germany. We are focusing on shop fitting and POS displays for over 30 years.
TENTE
Thanks to proximity to our customers and the highest product quality, TENTE holds a leading position in a variety of markets. What began as a factory has developed into a group of companies that today does business all over the word. In close cooperation with our customers, experienced developers and designers create innovation products that are manufactured using production techniques of our own. This approach guarantees the uncompromising quality that makes our castors the no. 1 choice. In over 100 countries customers today hold the reliability, long service life and functional design of our products in high esteem.
PYTHA
The PYTHA software company PYTHA Lab was founded in 1978, driven by the idea to develop professional 3D CAD software that is easy to learn and fun to use, and completely “Made in Germany”.
Bizerba (China)
Since 1866, Bizerba has significantly defined technical developments in the handling of food and is today represented in 120 countries. The customer base includes global-operating companies in trade and industry as well as retailers, bakeries and butcheries. With around 3.900 employees worldwide and with our headquarters in Balingen, Germany, Bizerba has now been in the same family
More German Pavilion Participants：
SCHWEITZER VERTRIEB GmbH
Schweitzer is an international leader in the development and realization of retail landscapes. More than 1,000 employees create unique shopping experiences all over the world. Together with our design agency Interstore, we offer design, manufacturing and installation from one source while working very closely together with the client.
HERA GMBH & CO. KG
Lighting systems from Hera are distinctive due to practical combination of pure functionality and attractive design. An innovative drive and orientation towards quality gives Hera a solid basis for the future. Hera is using its innovative driving force in a manor which promotes environmentally safe products. We believe environmentally clean production processes, avoidance of waste and clean recycling concept are more important than ever.。
BOHNACKER LADENEINRICHTUNGEN GMBH
Bohnacker Store Solutions is a constantly growing, Europe-wide family company. We offer our staff the best prospects, exciting tasks and new challenges every day. As professionals for shop and space concepts, we put many creative ideas into practice. We develop and realize design-oriented, flexible shop design projects, always with the aim of directing the utmost attention to the product or brand.
It is of great importance for us that our employees feel happy in their work. That is why we foster an inspiring, team-oriented and respectful corporate culture.
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In four month's time, C-star 2018 will present itself with leading retail solution providers bringing the cutting edge and advanced products to the retailers across the globe.
A Preview of C-star 2018 Exhibitors:
Dongguan Changan Bestfull Metal Co., Ltd
Dongguan Changan Bestfull Metal Co., Ltd specialized in high quality of furniture locks, furniture hardware, shop fittings, store fixture, electronic locks and building hardware. Product sold to over 80 countries in worldwide. We have our own R&D team. OEM/ODM is available.
Read more: www.armstronglocks.com
REDMAN
Founded in Aug., 2002, REDMAN is an industry leader in the design, engineering and manufacturing of custom POP displays & store fixtures in China. It's located in Zhangjiagang, only two hours' drive from Shanghai.
REDMAN boasts comprehensive production facilities (totally around 550,000 Sqft) of metal, wood, plastic, printing, painting, powder coating, and packaging workshops. Besides, REDMAN has two warehouses in the USA, one in Los Angeles, the other in Atlanta, providing assembling, packaging, and drop-shipping services. Based on these facilities, we have been serving big brands and retailers in the USA, Canada, Europe, Middle East, Australia etc. with in-store marketing and retail merchandising solutions.
REDMAN is always pursuing customer satisfaction by providing better quality products at competitive prices and better services. We put your needs ahead of our own. When you succeed, we succeed.
Read more: http://www.redmandisplay.com/
Aer Tai Shelf
Aertai was established in 1998 and kept a foothold on the shelf industry which has gone through 18 years development. As a medium-sized enterprise, Aertai is developing continuously in the shelf industry.
With Our continuous innovation, stable quality and excellent service for our customers have already set a good brand image for Aertai. Choose Aertai means choose the professional and perfect service.
Products include:
Read more: http://www.csaertai.com
Ruichen
Ruichen Exhibition is a professional retail display supplier. We specialize in manufacturing display props like shoe display, handbag display, belt display, clothes racks over 10 years. Our factory, located in Wanquan industrial park of Pingyang County, WENZHOU, ZHEJIANG, covers 30000 square meters. Our main market is european , south America and north America countries.
Products include:
Shoes display
Handbag display
Belt display
Cloth display
Read more: https://wzrch.en.alibaba.com/
Cosun Technology
started from PMMA material industry to LGP industry, and POP LED display industries, employing a skilled workforce and advanced machineso to allow for first-class products and service for each client from all over the world.
Producer of retail lighting solutions including LED panels and variety of light boxes – slim, magnetic, fabric and LED window dipslays.
Products include:
Led Window display
Light panel + 3D lenticular picture
Read More: http://cosunlighting.com
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