China in-store News
C-star 2019: International Trendsetting Retail Design and Innovative Technologies
Significant Supporting Program On-site
C-star, being the platform for finding market opportunities in China, is being supported by recognized regional and international industry associations and offers insights from experienced and successful international retailers. The collaborations highlight C-star’s meaningful event program including the C-star Retail Forum, EuroShop Retail Design Award (ERDA) and C-star’s Brand Zone.
This year’s C-star Retail Forum lines up internationally acknowledged retail experts to Shanghai. Leaders from established brands including those from Tayohya, Bosideng, Changhong Decoration, Zwilling or L&T, German Department Store, will reveal their success-stories and retail researchers from EHI Retail Institute, Eurasia Global Limited, China Shopping Center Development Association of Mall China, Australia Azurium (Shanghai) will present insightful facts and figures describing the rapidly changing retail industry and its mechanisms.
The EuroShop RetailDesign Awards (ERDA) will again emphasis the internationality of C-star 2019. This year's successful participants were required to show unique shop architecture concepts, combining colors, materials, lighting and visual merchandising for an outstanding customer experience. From a variety of 71 proposals from 21 countries only the three most impressive and prolific retail design trends will be selected by the jury of international retail experts. EHI and Messe Düsseldorf will jointly honor the winners of the eligible award on the evening of April 26.
ReTailor Hub demonstrates Smart Retail Life Zone
After the debut at last year’s C-star the ReTailor Hub will present an upgrated version of the Smart Retail Life Zone where again creative solutions will be shown in a real-life environment to prove its suitability in praxis. Driven by smart technologies forming the new retail business C-star’s ReTailor Hub features key brands such as the apparel store Elf Sack, the cosmetics brand Fox Fairy, the food & beverage retailer Rio Fresh as well as the unmanned store Jian 24. Along with them numerous retail providers will showcase instore solutions from customer flow analytics, interactive smart displays, virtual fitting systems to robotic solutions in the 300-square-meter area.
C-star’s Brand Zone is a premium stage for exhibitors to present their newest and most promising products and solutions to the audience across the globe. For 2019, innovative solutions providers including MALHERBE PARIS, Storymaker, HIDEKI AZUMA, Onewedesign, MPLUS, Koscar etc share their newest shop concepts, smart retail products and solutions to a globally connected audience of shop managers, solutions seekers, and wide range of retail professionals.
Inspiration from Designer & Technology Village
C-star will again present chic and compelling designs with artistic flair respectively smart technologies at Designer Village and Technology Village. Within these special zones, leading design studios from all over the world will display unique stand designs with advanced and encompassing service solutions. This way visual merchandising and shop design will bring an extraordinary shopping experience for a new era of retail shops and their prospective customers. New retail concepts also include intelligent omnichannel-solutions to provide a seamless shopping experience for the customers. C-star will present the most promising solutions for the integration of those services as well as innovative communication tools.
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