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Exhibition Profile

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  • Since its debut in China in 2015, C-star, the official satellite show of EuroShop has been dedicated to presenting store solutions with design thinking. As store design gains increasing prominence, more and more exhibitors (in-store solution providers) are exploring upstream and downstream industries to provide one-stop solutions. Given this trend, the organizer has consolidated the conventional FIVE exhibiting dimensions into TWO – in-store design and in-store solutions, and upgrading the show brand from China in-store into China in-store (Shanghai Int’l Trade Fair for In-store Design & Solutions). The show will increase the presence of design firms and high quality in-store solution providers from shop fitting to retail technology. This reinforces the design advantages of the show and brings more inspiration to retailers.

    Alongside the show, a variety of special programs – Retail Stage, EuroShop RetailDesign Award China and VM Challenge will again bring insights, inspirations, exchange and experience to the industry.
  • Product Categories

    Shop Design
    Store architecture and store design
    General planning and services
    Project management
    Materials & Surfaces

    Store Solutions
    Shop Fitting
    Visual Merchandising
    Retail Technology
    Retail Marketing

  • Target Visitors

    Brand store

    Cosmetics, Fashion brand (clothes/shoes/bags/accessories), Franchise restaurants and bars/coffee & tea store, Food retailer, Automotive showroom, Household and lifestyle, Furniture/Building material , Cultural & creative, IP concept, Discount store / outlets, Electronic appliances, Pharmacy, Others

    Life style

    Hotel, Gym, bookshop, Beauty, Museum / exhibition, Parent-child / education, Pet, Board game / escape room / LARP game, Others

    Shopping center / Department store


    Architecture and design agency

    Supermarket / Convenience Store / Neighborhood Markets

    Vending machine

    Retail equipment supplier

    Retail technology supplier

    Advertising graphic design

    Real estate services / property developers

    Stand Construction and Event Agency

    Investment and consulting

    Financial service and bank


    Associations / Government administration / University



Exhibitor inquiry

Ms. Serena Liu

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel: +86 21 6160 8318

E-mail: serena.liu@mds.cn

Ms. Juliet Zhu
Messe Düsseldorf (Shanghai) Co., Ltd.

Tel: +86 21 6169 8331

E-mail: juliet.zhu@mds.cn

Ms. Sweety Fan

Messe Düsseldorf (Shanghai) Co., Ltd.
Tel: +86 21 6169 8367

E-mail: sweety.fan@mds.cn

Visitor inquiry

Ms. Tracy Yu

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel: +86 21 6160 8336

E-mail: tracy.yu@mds.cn

Media Cooperation

Ms. Tracy Yu

Messe Düsseldorf (Shanghai) Co., Ltd.

Tel: +86 21 6160 8336

E-mail: tracy.yu@mds.cn

Dear Visitor ,
Visitor registration for China in-store 2019 will be available in October 2018. Thank you!

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