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ERDA China (EuroShop RetailDesign Award China) is derived from ERDA which is one of the supporting programs of EuroShop Trade Fairs. ERDA is organized by Messe Düsseldorf GmbH and EHI since 2008 to award the most compelling store concepts from all candidates. A well-honed mix of store architecture, colours, materials,lighting and visual merchandising, the clear communication of the product range as well as direct means ofappealing to customers are key criteria for the jury of experts.
As the Chinese retail industry has formed its own pattern with Chinese characteristics during its development, one set of criteria is no longer the optimal assessment for retail designs in both China and other countries, we establish ERDA China for the unique needs of the Chinese retail industry, and invite more domesticexperts to join the jury and crown the outstanding store designs in China.
NORMINEES’BENEFITS
WINNERS’BENEFITS
2022.08.01 ‒ 09.30
Call for entries
2022.10.10 ‒ 10.21
Preliminary assessment
2022.10.24 ‒ 10.31
Brand jury assessment
2022.10.24 ‒ 10.31
Expert jury assessment
2022.11
Award ceremony
The projects should be physical retail stores (such as brand stores, concept stores, shopping malls etc.) that has been open for business in China since January 2021. This competition accepts project-based submissions. Entries may be submitted by retailers and designers. One applicant may submit up to 3 projects.
Prepare project materials
1. Complete the registration form and prepare 5-20 project real-life images (image resolution ≥ 300dpi, size ≤ 5M).
2. A video up to 3 minutes, MP4 format.
Submit all required materials
Compress all required materials into one file and send it to tracy.yu@mds.cn through WeTransfer
