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About ERDA China

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ERDA China (EuroShop RetailDesign Award China) is derived from ERDA which is one of the supporting programs of EuroShop Trade Fairs. ERDA is organized by Messe Düsseldorf GmbH and EHI since 2008 to award the most compelling store concepts from all candidates. A well-honed mix of store architecture, colours, materials,lighting and visual merchandising, the clear communication of the product range as well as direct means ofappealing to customers are key criteria for the jury of experts.

As the Chinese retail industry has formed its own pattern with Chinese characteristics during its development, one set of criteria is no longer the optimal assessment for retail designs in both China and other countries, we establish ERDA China for the unique needs of the Chinese retail industry, and invite more domesticexperts to join the jury and crown the outstanding store designs in China.


Grand Awards:
  • ERDA China Retail Design Award: Top 3 winners (based on total points scored forteams/individuals)

Special Themed Awards:
  • ERDA China Best Brand Presentation Award (brand concept communication): 1 winner(Awarded to the highest scoring design in this category. The same applies to the followingawards.)

  • ERDA China Best Design Innovation Award (design innovation):1 winner

  • ERDA China Best Sustainable Design Award (environmental focus): 1 winner

  • ERDA China Best lmmersive Experience Design Award (consumer experience): 1 winner

  • ERDA China Best Digital Retail Space Design Award (retail technology application): 1 winner

Excellence Awards:
  • ERDA China Excellence in Design Award: Nominated entries

Individual Awards:
  • China Retail Golden Designer: Top 3 independent designers (based on total points scored)

  • China Retail Golden Young Design Talent Award: Top 3 young designers under 35 years old(this award can be given in addition to other awards)



  • The projects will be shown to 9 expert judges and 100+ retail brand judges.
  • Nominated projects will be displayed in the form of showcase wall in the Designer Village of China in-store 2024 which can maximize industry exposure and establish potential business opportunities.
  • The project video (around 1 minute) will be published on China in-Store Wechat Video channel.
  • The opportunity to be interviewed by the organizer and media, and the interview will be released on China in-store official WeChat, Website and media partners' platforms.


  • ERDA China trophy and certificate which are endorsed by EuroShop.
  • The ERDA China Grand award winners will be granted a free 9sqm booth in China in-store 2024 Designer Village (value RMB 25,992).
  • The ERDA China Grand award winners will be granted keynote speech at China in-store 2024 Design Stage, sharing experiences and project highlights to professional retailers. The organizer will provide local travel expenses and one night's accommodation for the speaker.
  • ERDA China Grand award-winning projects will be nominated directly for the final round of assessment of EuroShop RetailDesign Award.
  • The project team will be interviewed by official media partners, and the interview will be released on China in-store official WeChat, Website, media partners' platforms and EuroShop 3l6l5.
  • Free tickets for ERDA China Award ceremony.


  • 2024.04.22-07.15

    Call for entries

    Participants should submit projects that fulfill relevant criteria.
  • 2024.07.16-30

    Preliminary assessment

    Organizer will work with media partners to conduct a preliminary assessment of entries, 38 projects will be nominated for next round.
  • 2024.08.01-15

    Brand jury assessment

    A brand jury composed of 100 china in-store professional visitors from renowned retailers, shopping malls and consulting agencies will independently assess the entries.
  • 2024.08.01-15

    Expert jury assessment

    An independent panel of more than 11 local and international experts will assess the finalists.
  • 2024.09.04

    Award ceremony






The projects should be physical retail stores (such as brand stores, concept stores, shopping malls etc.) that has been open for business in China since January 2023. This competition accepts project-based submissions. Entries may be submitted by retailers and designers. One applicant may submit up to 3 projects.


  • Please click here to download the registration form of ERDA China.
  • Please click here to download the registration form of individual awards.
  • Prepare project materials

    1. Complete the registration form and prepare 5-20 project real-life images (image resolution ≥ 300dpi, size ≤ 5M).

    2. A video up to 3 minutes, MP4 format.

  • Submit all required materials

    Compress all required materials into one file and send it to c-in-store@mds.cn through WeTransfer.
    PS: The file should be named as the project title plus the full name of the applicant.



Dear Visitor ,
Visitor registration for China in-store 2019 will be available in October 2018. Thank you!

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