Home Supporting Programmes About ERDA China

About ERDA China

Booth ApplicationMarked

ERDA China (EuroShop RetailDesign Award China) is derived from ERDA which is one of the supporting programs of EuroShop Trade Fairs. ERDA is organized by Messe Düsseldorf GmbH and EHI since 2008 to award the most compelling store concepts from all candidates. A well-honed mix of store architecture, colours, materials,lighting and visual merchandising, the clear communication of the product range as well as direct means ofappealing to customers are key criteria for the jury of experts.

As the Chinese retail industry has formed its own pattern with Chinese characteristics during its development, one set of criteria is no longer the optimal assessment for retail designs in both China and other countries, we establish ERDA China for the unique needs of the Chinese retail industry, and invite more domesticexperts to join the jury and crown the outstanding store designs in China.


Nominees’ Benefit

  • The projects will be shown to expert judges and 100+ retail brand judges.
  • Nominated projects will be displayed in the form of poster wall in the designer zone of China In-Store 2023 exhibition site which can maximize industry exposure and discover potential business opportunities.
  • The project video (around 1 minute) will be published on China in-Store WeChat Video Channel.
  • The opportunity to be interviewed by the organizer and media, and the interview will be released on China in-store official WeChat, Website and media partners’ platforms.

Winners’ Benefit

  • EuroShop RetailDesign Award China trophy and certificate which are endorsed by EuroShop.
  • A free 9sqm booth in China in-store 2023 Designer Village (value RMB 25,992).
  • Free tickets for EuroShop RetailDesign Award China ceremony.
  • Keynote speech at China in-store 2023 Designer Village, sharing experiences and project highlights to professional retailers. The organizer will provide local travel expenses and one night's accommodation for the speaker.
  • The project will be nominated directly for the final round of assessment of EuroShop RetailDesign Award.
  • The project team will be interviewed by official media partners, and the interview will be released on China in-store official WeChat, Website, media partners’ platforms and EuroShop 3|6|5.


  • 2023.08.16-09.30

    Call for entries

    Participants should submit projects that fulfill relevant criteria.
  • 2023.10.10-10.31

    Preliminary assessment

    Organizer will work with media partners to conduct a preliminary assessment of entries; 20 projects will be nominated for next round.
  • 2023.11.01-11.10

    Brand jury assessment:

    A brand jury composed of 100 China in-store professional visitors from renowned retailers, shopping malls, and consulting agencies will independently assess the entries.
  • 2023.11.11-10.17

    Expert jury assessment

    An independent panel of 7 local and international experts will assess the finalists.
  • 2023.11.29

    Award ceremony

    The top-three ranking winners for ERDA China will be selected among the submitted projects.



  • Prof. Helmut Merkel
    Chairman EURASIA Global Concept
    Eurasia Global Limited
  • Mr.Ulrich Spaan
    Vice President
    EHI Retail Institute
  • Ms.Claudia Horbert
    Director Research Store Planning & Design
    EHI Retail Institute
  • Ms.Fan Jun
    China Commerce Association for General Merchandise
  • Mr.Berman LAW
    Shop!Greater China
  • Ms. Rita Chow
    Sunshine PR / Founder & Chief
    Director FRAME / Editorial Director,China
  • Mr.Bo Weining
    Hi Design



The projects should be physical retail stores (such as brand stores, concept stores, shopping malls etc.) that has been open for business in China since January 2021. This competition accepts project-based submissions. Entries may be submitted by retailers and designers. One applicant may submit up to 3 projects.


  • Please click here to download the registration form
  • Prepare project materials

    1. Complete the registration form and prepare 5-20 project real-life images (image resolution ≥ 300dpi, size ≤ 5M).

    2. A video up to 3 minutes, MP4 format.

  • Submit all required materials

    Compress all required materials into one file and send it to c-in-store@mds.cn through WeTransfer

Strategic Media Partner

Dear Visitor ,
Visitor registration for China in-store 2019 will be available in October 2018. Thank you!

Visitor Login