2023 Winners

HONOR Life store Taiyuan

Designer: Yangming Lishaoqing Alex Zhong

Brand: HONOR

Brand concept identification

Honor Taiyuan Life Store is Honor's first technology experience store combining local culture with technological elements for the consumers to understand Honor brand and experience Honor's smart lifestyle.

Design innovation

The facade of the store adheres to the design concept of "one city, one store", which not only extent the architectural features of the ancient Bell Tower Street, but also retains western classical construction with tall doors and windows. Apply modern lighting design techniques to highlight architectural elements like cornices, walls, bucket arches and other traditional elements in Ming and Qing dynasties. By combining the historical culture with modern technology, Honor has offered an exceptional and unique new retail experience to every customer who passed through the main door.

Consumer satisfaction

To support and enhance the idea of new retail experience combining with ancient culture and new technology, Honor design team has offered a new store image to enhance the overall store experience and highlight our products with minimum interruption. All the building structural elements were well hidden behind the reflective stainless-steel surface and modular wall system combined warmer wall color. Ceiling design, along with light fixtures, were all designed by the same concept. An elegant wood surface display table offered a strong stage effect for our products. As the result, customers will focus on the products with feeling of surrounded by modern technology with backdrop of solid ancient cultural base. The same idea extended to the second floor.

Environmental protection Practice

We combined the customer service center with scenario experience for the first time with art gallery and cultural hall. This interior design program perfectly matching the city planning concept of Bell Tower Street "carrying forward the historical context and reflecting the style of the times".
Therefore, this is the first retail space with scenario experience combining local culture and technology, and delivers more possibilities to consumers in education, sharing, social interaction and life, so that they can enjoy themselves in the store.

ZEEKR Center – Wuyi Square, Changsha

Designer: MOC DESIGN OFFICE

Brand: ZEEKR

Brand concept identification

Situated at the bustling crossroads of Wuyi Square in China, the project breaks away from the conventional commercial design approach. ZEEKR’s aesthetic concepts are accentuated through the highly charged architectural language of its new center, which is complemented by various scene settings that reflect the richness of urban culture.
Rather than following traditional see-through logics, the designers dared to think outside the box and offer a fresh interpretation. The result is a stunning suspending orange transparent box that connects the exterior and interior. The bold design not only enriches the urban landscape, but also initiates a dialogue with the neighborhood through its tense colors and unique structure. The building’s facade boasts a simplified yet striking frame and structure. The use of consistent materials enhances the dramatic color contrast, while the hollow structure of the lobby creates a pathway for the suspending orange glass box to penetrate into the interior. It adds depth and complexity to the space and effectively injects the brand’s spirit and playfulness.

Design innovation

The designers effectively separated the interior space from the busy street through the use of a receding lobby facade and the orange glass box. This approach achieves a delicate balance and precise articulation between the bustling energy of the street and the peaceful silence within, creating a fully immersive environment for users to enjoy.
The suspending box can be accessed by steps leading up to the second floor.The staircase leads up to the second-floor gallery, while the transparent showroom offers ample room for events and exhibitions, including a meeting space for community gatherings and an open showroom – a flexible and versatile space to inspire people to explore the various possibilities and interactions of space and life.The designers opted to place the island bar at the center of the lounge area instead of on one side, as per conventional commercial logic. The objective was to encourage stronger interaction and communication among the visitors.

Consumer satisfaction

The designers have made a conscious effort to reflect on the urban humanity, responding to the city’s unique style and atmosphere through the scene planning and community setting. The bar was designed using a blend of lighting colors and shades that were responsive to the urban vibe. During the day, the atmosphere was conducive to coffee breaks and relaxation, while in the evening, it takes on a lively happy hour vibe.Across the bar, the designers have created a separated lounge area to cater to diverse needs, utilizing movable furniture in various arrangements.The space can be sectioned off by a cloth curtain as required, allowing for smooth transitions between casual and more formal settings through furniture adjustments.

Into_the force

Designer: Roarcrenew

Brand: Saturnbird Coffee

Brand concept identification

Sadunban (the mandarin pinyin of Saturnbirds, which means “Three and a half”). If we break it up, it means three meals for the body and half meal for the soul. It’s a true reflection for the living conditions of most people.
The brand is trying to tell us the relationship between the body and the soul, a quite interesting topic. Three meals a day for the body, and a half meal of coffee for the soul. So if soul refers to nature, then the body obviously means the man. If we let nature take its course, then Daoist ideology Nature and Man in One comes to our mind.
Talking about the Daoist, three principles are the keys:

1. In pursuit of wisdom, everyday something is dropped, namely less and simpler. 2. Taoism follows nature, namely law of nature.
3. Acts where the knowledge indicates, that is, be your true self.
The interpretation of Roarc Renew are as follows,
1. We use arabic numbers to indicate the roast level from to the lightest to the darkest, which is a simple expression of Spatial-temporal reasoning.
2. A co-brand cooperation with independent barista, which is the law of nature in the coffee industry.
3. Help protect the environment by recycling and we walk the talk.

Design innovation

In this project, we intend to express a sense of strength that permeates the space naturally.
Upon entering the space, visitors are embraced with a primitive and coarse feeling communicated through a subtle spatial discipline. After a little while, however, he/she will see the exquisite side within the seemingly primitive appearance. Such a strong bond between the primitive and exquisite delivers the essential spirit of the space. After skillful renovation, the exposed concrete creates a style of its own.
Joints are like fairies of the space, physically connecting all the elements into a whole being. Through joints, we create a consistent design logic which connects all the elements, from architectural features to the relationship between interior and furniture design, all the way to the brand packaging and products.
Under a consistent design logic and unified architectural context, we also develop a furniture system which includes door handles, lamps, fence gates, coffee tables, exhibition stand and adjustable seats. Features of birch composite board and metal parts are leveraged to the utmost to integrate furniture and joints system into the primal spatial discipline.

Consumer satisfaction

In terms of space experience, on the bustling Anfu Road, 50sqm transition space makes people feel the kindness of space ; rammed earth bricks on the walls, Terazzo slab on the floor, space column network and pipelines system makes the entire space orderly and extremely comfortable.
In terms of commercial operations, flexible modular furniture and adjustable and controllable lighting give the space more possibilities to change, meeting the needs of changing in-store functional scenes, including daily stores, night bars, themed exhibitions, co-branded activities, etc. , can be realized through the return and docking of furniture and its own deformation.
Gathering “people”(community) and “goods”(Brands) in a common “field”, which is our ideal space or carrier. The design is actually more like a bridge, and the space it brings is a carrier that links business and users, forming a two-way translation of each other's needs. Through the functions of the space, it forms a multi-winged extension. It can be a brand cultural center, a community social space, etc. Including the use of space materials, we will also find that we often use simple and natural materials in order to return the field to equality, return the furnishings to their functions, and reduce the distance between the brand and the public. Being able to truly integrate with the neighborhood and work together with the community is the true meaning of space life.

Environmental protection Practice

In this project, we used “true” materials like corrugated paper, birch and stainless iron casting, which have a common characteristic that need few further processing. They come from the nature and can go back to nature with few harms. It’s the sustainable design we are looking for, we need to cherish the natural enviroment we are living on. We bring layer texture to the paper brick with CNC cutting technique. Cutting to the sides of brick leaves a natural constructual texture. The pierced triangle has a good compression resistance as stress enforced on it was evenly distributed. The paper brick is very light-weighted as there were many small triangles on it. The corrugated paper brick also serves as the package of the brand’s product.
In the aspect of exhibition system, we tried to build a system of earth walls and corrugated paper brick exhibition shelves. This is a flexible exhibition design. Its modular characteristics not only give the wall display materials in the store a basis of size and specification, but also make subsequent wall displays unified. The paper brick frame realizes the conversion of various display scenes under a modular system by plugging in mortise and tenon pieces.
In the perspective of the whole space, the paper brick extends the order that Rammed-earth brick brings. Moreover, the paper brick was endowed with commercial function.

Perfect Diary Brand Experience Center

Designer: Cityinno

Brand: YSG

Brand concept identification

Perfect Diary, one of the most popular cosmetic brand in China. The project creates a high-tech exhibition hall, as a new window for brand image and innovative research. inspired by the brand concept, we extracted "FORMULA Y" as the logic of the experience journey.

Design innovation

According to our recent research on beauty industry trends, "purity" is not only a conception but also a visual language that aligns with our longing for primal beauty. Therefore, the design team uses this as a keynote, subdividing the space to achieve a broad visual effect in a not-so-tall space, resulting in an overall ethereal ambiance.

Consumer satisfaction

How to stimulate visitors' emotions and spark their curiosity about the brand and confidence in its future development became the starting point for the design team to deconstruct the spatial circulation and build the content context.
New retail formats bring endless opportunities and challenges to domestic brands. The shift from rapid development to high-quality development is driving major brands to upgrade their strategies, making space design carry more than just aesthetics.

Environmental protection Practice

The materials are made of low-carbon and eco-friendly materials such as texture paint and carbon fiber board. Through space optimization and material utilization, we reduce the transformation of the original structure to reduce the carbon footprint during the process.
Our client is the first beauty company in China to release an ESG report, and carbon indicators will also be controlled during the project implementation process. When showcasing frequently updated information and products, 3M recyclable and renewable film is used to reduce structural modifications and adhere to low-carbon principles.

HOLILAND TRAVEL Flagship Store

Designer: SLT Design

Brand: Holiland

Brand concept identification

The exploration of infinite time and space is perhaps one of the most primitive collective aspirations of human civilization, which has become an ambitious future narrative after the explosion of science and technology. SLT Design has created the Holiland Travel Flagship Store in Shanghai, with the theme of travel beyond time and space. Different from traditional offline retail, it brings visitors immersive space scenes and gravity-free futuristic space experiences. Holiland’s baking creativity and SLT’s future narrative space design collide with infinite inspiration – metal mirror, meteorite bar, suspension engine, alien invasion… Spread the new concept of baking, and invite travelers to touch the boundaries of time and space and talk to the future while bringing a sweet taste experience. The brand concept is embodied in space, considering user interaction, psychological construction, service design, and building an unconventional experience across the scene.

Design innovation

SLT has utilized new materials, programmable digital lighting, and figurative modelling devices to create the time-travel theme scenes, and proposed a challenging immersive gravity-free experience. The whole entrance and nearly one-third of the walls and ceiling are made by 3D printing, as well as resin pouring luminous meteorite modelling. This space conveys the brand’s innovative baking concept and enhance the influence of Holiland in bakery retails. Brand image can be better presented through offline space to bring users a deeper recognition. Meanwhile, immersive online space scenes explore more possibilities for offline combinations of new meta-universe hot spots.

Consumer satisfaction

SLT considers the spatial layout of the theme store from the three aspects of scene, function and moving line. The actual functions are connected in series with the story moving line, and the functional layout is in line with the consumer shopping experience moving line. Here is the specific space experience moving line: entrance and exit cashier-space-time crack; conveyor belt, floating island, central aircraft device-product retail area; dining area-waiting cabin; return cabin chair-popular photo spot. The brand concept is embodied in space, considering user interaction, psychological construction, service design, and building an unconventional experience across the scene. Users can fully experience a time travel scene through retail shopping in the store.

Environmental protection Practice

SLT focused on the multiple dimensions of sustainable design. First, the practical application of sustainable materials. Curved walls in the space are all 3D printed with recycled nylon. Second, visitors’ sustainable experience on a psychological level. Travelers can come to the waiting area of the space-time aircraft. The real civilization scene outside the window overlaps with the indoor multiverse scene. In the superposition and conflict of modern and future narratives, travelers gain inspiration, passion and imagination constantly. In addition, the Holiland Travel Flagship Store serves as a new social space in the city that inspires the sustainability of contemporary urban spirit.

[BA] New French baking brand space design

Designer: whatever design office

Brand: BA Bon Appétit

Brand concept identification

This project is located in the E pavilion of Chongqing Longfor Paradise Walk, which is also the first flagship store of BA in the mountain city,The brand is located in the downtown commercial district of Chongqing, hoping to provide more new customers with delicious products and high-quality consumption experience.
Starting from the brand history of BA in short: Encountering in France, Integrating in Kunming, and Developing in Chongqing. In this case, the track from France to Kunming and then to Chongqing becomes the clue of this design. Therefore, the design concept is proposed as “Never Ending romances”, which is an abstraction that romance is coming from thousands of miles away, through time and space.

Design innovation

the whole space is circular moving line layout, to meet the high daily shipments of our store. In the meantime, it also provides customers with a full range of product options, bringing the bread closer to the customer.
The interior space is dominated by the intersecting dome shape, forming a space with a sense of ceremony. Apart from that, the wall of the store adopts natural stone with dry-hanging pavement, so that natural materials and artificial modeling design are integrated. In this case, the original charm of nature, and the romanticism comes from the passion for life are also integrated into the space. This encounter between bread and mountains forms a full and immersive space of five senses.

Consumer satisfaction

This project daily sales reach 50000, with an average of 800-1000 consumers entering the store for several days.
As the director of BA said, "This is a fusion of French romance and Chinese mountain culture, showing the unique charm of elegance and wildness".

Environmental protection Practice

The natural stone in the interior space becomes the best foil for bread, with the lighting arrangement to make the bread more stereoscopic and eye-striking. Additionally, the vision of the brand jumps on the wall like a note, as if commanding an endless song from the kitchen to the front.

To Summer Beijing Flagship Store

Designer: F.O.G. Architecture

Brand: To Summer

Brand concept identification

To Summer’s new flagship store in Beijing is located at 23 Guozijian St. At the sight of this 280-year-old architecture, we began by asking ourselves to find a balance between conservation and development.
First, how do we determine what structures, components, and elements of the quadrangle courtyard to keep, replace, or eliminate? How do we highlight the building’s cultural and historical significance? These questions urged us to establish design criteria.
Another challenge had to do with the building’s old and new functionalities – more specifically, how to transform this venerable courtyard which has stood for nearly 300 years as a private residence into a commercial space that is neighbourly, communal, and all-inclusive.
Finally, with an apt amount of intervention, how do we harness the innate oriental elements of the Siheyuan to develop a “spatial mood” in tune with ToSummer’s brand identity?

Design innovation

This Siheyuan is rare in that it has never had a spirit screen, and the gate is relatively wide open (One explanation is that it used to be a house and had this layout for the convenience of serving customers). To build on this unique feature, we made the storefront glass windows so that passersby can observe the courtyards inside.
The rooftop was originally made up of layers of grey brick tiles. From afar, they looked like waves rushing in and out on the shore. To keep it uniform, we used tiles of the same making and layered them by the same density. We also replaced the broken parts of the “yuanyang tiles.”
Meanwhile, the pavilion on the second floor was remodelled into a lounge bridge on which people can view the roof. The roof and the bridge are connected by the glass. When sunlight shines on the roof edge and through the glass, a wavy shadow is left on the ground, marking a more subtle expression of the water element in this oriental courtyard.

Consumer satisfaction

After washing their hands by the entry, one may explore the product display areas occupying the first and second courtyards and the third courtyard designated to To Summer’s new child brand, Fang Ao. The bridge connecting the second and third courtyards is essentially the traffic center. Symbolically, it represents graduating from the past to the present. All display areas on the ground level wrap around the first courtyard like rings, forming no strict limitation to the traffic flow.

Environmental protection Practice

Old Water Well & Rain Chain: When renovating the floor, the construction team excavated a hundred-year-old well in the first courtyard, which was later confirmed to be the only sweet water well on Guozijian St. We kept the well despite the fact that it had already dried up because the brickwork was so neatly done and well preserved. We also hung a rain chain from the roof to right above the well to emphasize its function; symbolically, it speaks to our wish to rejuvenate the Siheyuan.
Another challenge had to do with the building’s old and new functionalities – more specifically, how to transform this venerable courtyard which has stood for nearly 300 years as a private residence into a commercial space that is neighbourly, communal, and all-inclusive.

53 Dulu Coffee Whiskey

Designer: Dayi Design

Brand: JINLU Cigarettes & Wine

Brand concept identification

The project is located in the former site of Liu Yong University. How to continue the history and retain the appearance in people's memory and inspire new vitality is the direction of the design team's exploration. The ancient wooden doors of the original building are removed, sealed in acrylic panels, and supported by stone piers to form a screen arranged on both sides, creating a historical atmosphere at the same time, with spacing and suspension to release the sense of air, and the heavy sense of antiquities offset each other, but also grow each other.

Design innovation

The collision of new and old, the temperamental conflict of materials, the subversion of weight sense... Here, the order of space carries the disorder of time. Place oneself at this, already be familiar with alienate again, make the person feels time and space crisscross, also true also unreal.
The roof cut a line, just like the "flying white" in Chinese calligraphy, in the overall dark color space more impact, break dreary. The skylight is designed according to the direct sunlight Angle of jiangyin latitude 31 degrees north, reflecting the abstract time with concrete light and shadow. Lead a beam of sky light into the room, the track of shadow and shadow across, compose the melody of a day, and the flow and change of every day, and play the four seasons.
In the design of the hall and bar, saibo elements are introduced to pull in the sense of science and technology and the sense of the future, advancing the theme of time and space. The use of modern industrial materials to shape the traditional Chinese style, the continuation of the form and content of the conflict. At the same time, the unified part of the material to grasp the overall harmony (such as acrylic light guide to create Chinese eaves, acrylic bar chair and porch acrylic table frame unification), so that the elegant but not messy.

Consumer satisfaction

In addition to the main light source, red and blue laser neon lights are added to the design to enhance the sense of future and atmosphere with visual stimulation, just like being in a virtual scene. In this functional space, unique chemical reactions are catalyzed with alcohol.
"Riverside Scene at Qingming Festival" is surrounded by the way of luminous soft film in the sitting area, which echoes the atmosphere of the bazaar created in the bar area, and further stimulates visitors' ancient imagination of the bazaar fireworks.
environment, every individual is facing complex spiritual stimuli, information overload and emotional agitation, just like a donut-shaped bagel bread, seemingly substantial but hollow at its core. As for how to deal with the sudden feeling of emptiness at a certain moment, perhaps all we can do is blow an equally empty smoke ring into the emptiness.

Environmental protection Practice

For the cyberelement, the designer only uses its form, not its spiritual core of destruction and destruction. In the special period of the current epidemic, this case is also used to express the value of the prosperous market and better expectations for the future.

the Bazaar

Designer: wooom Studio

Brand: the Bazaar

Brand concept identification

The bazaar is derived from the Malay word for bazaar, and is located in the foodie-rich Hong Chai Lane. Our design vision was to create a small restaurant that is warm and casual. We wanted the space to be lively and invigorating, evoking a love and appreciation for food and wine. The restaurant is no longer a stand-alone entity, but one that interacts and grows with its surroundings. The open doorway design, a change from a closed space, enhances the interaction between the inside and outside of the restaurant, extending the atmosphere inside the restaurant to the outside, and the restaurant becomes part of the street, beautifying it. The unique influence of light on human psychology, we hope that the soft light emanating from the paper lamps will make the visitors feel relaxed both physically and mentally.

Design innovation

manager does not like too quiet and silent dining environment, but wants the space to be lively, in order to maximize the warm and lively atmosphere of the bazaar, firstly, warm paper lamps are used in the lighting to create a soft and warm atmosphere. Secondly, the walls are made of different textured art paints, interspersed with different materials, the whole space is more layered, and the building is closer to the concept of a bazaar. The design of the open front is to maximize the freedom of space, blurring the boundaries between the inside and outside of the restaurant, and the concept of "bazaar" runs through the entire project design, creating a relaxed and casual yet smoky atmosphere. The chairs, booths and individual chairs in the restaurant are ergonomically designed to provide guests with the most comfortable dining environment.

Consumer satisfaction

Owners report that guests love the dining seats outside the restaurant the most, it blends perfectly into the neighborhood and is very relaxing to watch the crowds going by. Next was the lighting inside the restaurant, which created a great atmosphere. The rusty mirrors inside the restaurant became guests' favorite place to take pictures, creating a great atmosphere.

Environmental protection Practice

The first is the use of gold masonry flooring, taking into account the characteristics of the restaurant, the designer chose a wear-resistant and dirty material. The second is that the choice of space wood is very restrained and old wood. The third is that the distribution of space pattern is relatively open, not using unnecessary wall decoration, but using space properties and lighting to shape the atmosphere.

Freshippo Premier

Designer: Freshippo SETUP design team ，SELF lighting design team

Brand: Freshippo

Brand concept identification

1. As the most high-end offline business format of Freshippo, we not only divides the consumer group by income, but also by interest tags.
2. Featuring both high-end quality and ease of walking, Freshippo Premier becomes a destination for citywalk.

Design innovation

1. Create various life forms through the scene of category combination. Each category has a space to fully display and experience products, with its own unique characteristics, and harmonious coexistence.
2. Although Freshippo Premier is a supermarket, it integrates the characteristics of various professional stores. The length and width of the original space are fully considered, and the multiple restrictions of the space such as firewall and column are dealt with through moving line organization and space design. Every element in the space becomes a stage for displaying goods and lifestyles.
3. The lighting complements the functionality and orderliness of the space, creating a cozy shopping atmosphere. The layered lighting design creates a relaxed feel. Combined with soft furnishings and props, it achieves the effect of seeing the light without seeing the lamp, making the space look both delicate and not distant.

Consumer satisfaction

1.Create a comfortable living scene through space, vision, and scenery design, so that consumers enjoy the exploratory offline store experience.
2. Designed various service experiences, such as enjoyable service, instant gratification service, and various service details.

Environmental protection Practice

Use minimum amount, long lifetime and most energy-saving lighting fixtures to make the space bright, comfortable and energy-efficient.

CycleCycle

Designer: NAZODESIGN

Brand: CycleCycle

Brand concept identification

As the first store of cyclecycle in Ningbo, we have incorporated a curved design language into the exterior facade, complementing the graceful charm of this water town.
The store space continues the warm, rustic, and organically natural ambiance of cyclecycle, with large areas of light-toned concrete and woodwork creating a simple and comfortable environment for customers.

Design innovation

We've placed a soft and rounded "Pod" in the front area of the store, integrating functions such as bread display and cashier inside the Pod. Customers enter the Pod to select bread, complete their purchases, and then exit into the seating area. This movement between the inside and outside of the Pod greatly enriches the customer's spatial experience within the store.

Consumer satisfaction

As a focal point where indoor and outdoor views intersect, the sculptural form of the Pod can become the visual centerpiece of both the interior and exterior. We've installed short-throw projectors above the Pod, which can project multimedia images related to the cyclecycle brand onto the Pod's facade. The Pod serves as a dynamic medium for brand communication and a valuable link between cyclecycle and its customers.

Environmental protection Practice

Additionally, through our design, we aim to convey cyclecycle's longstanding commitment to environmental conservation. By utilizing eggshells generated during the bread-making process before they rot, we can significantly reduce methane gas emissions. Therefore, we've partnered with a professional handmade brick manufacturer to collect and process discarded eggshells. After cleaning and crushing, they are used as one of the materials for crafting custom eggshell bricks.

SUN YAKITORI

Designer: ARCHIVIEW STUDIO

Brand: SUN YAKITORI

Brand concept identification

Wine And Poetry
Scholars often have three or two good friends
Hidden and bamboo forest
Cook a cup
Poetry
Space intentionally created such an atmosphere
Let the guests who are busy working a day
There is a poetic space of ancient literati
Food and wine
Let the spirit and body slowly relax
Enjoy a good time to drink with friends

Design innovation

Light Container
If there is no light
Will disappear
The shape can also be carried out
The so -called light container
The closed indoor space often lacks natural light
The use of light often determines the spirit of space
Designers are in many places in space
Hidden light into different containers
Makes people travel different spaces
Can find light
Discover the fun of light
The guidance with light

Consumer satisfaction

Due to the restrictions on the overlapping area of the layer height and the overlapping area on the first and second floors
The staircase is designed for the ingredient segmentation
A straight run plus a U -shaped
In the design of the handrail, a separate design of stone and steel plates is also made
Separation through different blocks
Let the commonly monotonous stairs armrest
More interesting and artistic senses
It also formed a process of space conversion
The process of letting guests go upstairs
From aesthetic senses to psychological perspective
There is a certain sublimation
At the same time for the space upstairs
Pay a certain reverie

Environmental protection Practice

Light And Bamboo
Step into the space
It's like visiting the garden
See you joyfully
Bamboo leaked from the flower window door
Flutter with the wind
Or get wet by rain
Or under the sun
Top crystal light

Style Unbound, Golden Salon

Designer: Tens Atelier

Brand: TU

Brand concept identification

TU has always conveyed the brand's philosophy of a contemporary feminine image that is not aggressive, not compromised, unrestrained in style, gentle but also powerful. In order to echo the brand concept, the space was used to highlight the products, and to reflect the beauty of the brand itself with a restrained design approach.

Design innovation

We use the concept of fabric, the main structure is made up of a number of curved walls, and the final shape of the wall is completed with a number of curvature adjustments in order to create some variation on the single curved surface. The boundaries of the space are blurred and interpenetrated, creating a 'fluid space', where fluidity is fused into the space in a vivid and dynamic way. Like a folded fabric wrapping the customer in a gentle space, it creates an image of the space that is both open and introspective.

Consumer satisfaction

The entrance is converging, with customers looking into the shop from the public area, gleamingly. With the fluent, dynamic, guided lines, creating a flowing and coherent spatial effect. The infinite and coherent curved surfaces, like a soft veil, enrich the space and add to the experience of the space, giving rise to an infinite imagination and leading the customer to discover and explore.

Environmental protection Practice

Combined with the brand's environmental philosophy of Avoid using too many materials in the space. We minimised the waste of resources by reducing the excessive use of surface finishes in traditional practices, while also making construction as simple and quick as possible. So we used the same kind of paint for the walls and ceilings, which also makes the space look unified and whole.

House of Progress - Jinan NIO House

Designer: Lukstudio

Brand: NIO

Brand concept identification

With its recent European launch, NIO is steadily entering the international electric vehicle market as a new player. Back in China, the brand has been a market leader and the public is familiar with the sleek NIO House and community concept. The development of user experience therefore seeks to connect more to the local culture, giving rise to site-specfic design.

Design innovation

The two-part architecture helps divide the car showroom and the users’ area. Facing the main street, the floor-to-ceiling curtain wall showcases an unobstructed view of the high-tech showroom to passers-by. The aluminum eave protruded out in layers, a modern interpretation of the traditional Dougong system. Tucked behind the futuristic showroom, the users’ zone greets every exclusive guest at the entrance with a calming courtyard view. Restored with old bricks and paved with clay tiles in traditional ripple pattern, the small pocket of nature is finished with a simple stone slab fountain, a subtle tribute to Jinan as the “City of Springs”.

Consumer satisfaction

Under the three pitch roofs, the existing concrete post-and-beam structure sets the spatial rhythm of the users’ area which spans along the north-south axis, giving a clear sightline from one end to the other.
The NIO Café is at the center of the users’ area, with the multi-purpose hall on the south and the staircase to second floor and terrace on the north. Apart from the wooden ceiling panels, other elements such as the stairwell, the café counter, the display shelving all appear to be individual wooden blocks inserted into the building, together balancing the minimal white gallery with warmth and texture.
  The previous flat rooftop has been reinforced and transformed into an outdoor terrace for leisure. The railing is in glass with white gradient, an ephemeral design language used throughout the project for privacy, softly defines the edge and adds a mist-like poetic quality to the building facade.

Environmental protection Practice

The implementation of environmental sustainability is fully demonstrated in the renovation of NIO House in Jinan. Firstly, we minimized environmental impact by restoring and preserving the existing architecture, combining traditional elements with modern design, and maximizing the use of existing resources to reduce waste.
Secondly, we prioritized the use of eco-friendly materials and technologies in our design. For instance, we incorporated efficient glass facades to provide ample natural light, reducing the need for artificial lighting, while also improving insulation and thermal efficiency to lower air conditioning energy consumption. Additionally, sustainable wood and green building materials were utilized to minimize the depletion of natural resources.

MAOCHANG1923

Designer: Update Studio

Brand: MAOCHANG

Brand concept identification

Founded in 1923, Maochang Glasses has been running alongside the city of Shanghai, making it a living reflection of the local culture. The revitalization of this flagship store is based on the continuation of Shanghainese culture and the advocacy of contemporary art. Taking inspiration from the brand's character, the creative IP "Maochang Elf" is introduced and prominently featured in the central display area. The simple sketch logo, inspired by eyeglass shapes, is integrated into beams and facades, imprinting the brand from space to brand recognition. Every subtle element, from Shanghainese culture to contemporary art and cutting-edge technology, works together to help the brand establish connections with younger users while maintaining its heritage as a time-honored establishment.

Design innovation

The design is aimed at rejuvenating the brand and infusing it with a youthful spirit, using the power of modern trends to revitalize this venerable establishment. The collaboration between Shangkacoffee and Maochang remains a consistent theme, blending the lifestyle of "Savor the fragrance, savor the glasses, taste Shanghai." Miniature bottle-scapes and the concept of "rotating glasses" are transformed into a more youthful spatial language.
Elements like non-slip strips, exploration zones, hinting walls, and bold color contrasts demonstrate a bold and impactful innovation, creating the perfect visual symbols for those seeking unique experiences and attracting a diverse audience in a precise way, especially catering to the "check-in" culture and the pursuit of social media attention.

Consumer satisfaction

The concept of leveraging traffic to attract young consumers centers around the subtle elegance of Shanghainese life. The artistic installation of movable checkout counters, ergonomic size considerations, and refined high-end services resonate with the nostalgic group that has shared years of experiences with the brand.

Environmental protection Practice

The artistic talent of mosaic, the texture and texture of washed stones, and the repeated emphasis on details, along with the artistic installation of movable checkout counters and the airy dimensions of suspended cabinets, signify the renewal of the space. This marks the brand's fresh start, built upon the heritage of a century-old establishment.

SKYPEOPLE THE PLAZA

Designer: Fununit Design & More

Brand: SKYPEOPLE

Brand concept identification

The square is an important core space in the city, with monumental sculptures, a place to gather, commute or carry spirituality, the square can carry the state we want to express.
At the beginning of the design, we defined the space
"Exploration, Trajectory, Spirituality"
The three states represent the exploration of SKYPEOPLE in the city, the trajectory of SKYPEOPLE's actions, and the spirit of SKYPEOPLE brand. The LED screen set in the center of the square is the narrator of the city's story. The variation of clouds and the scale of light, from objects to imagery, space to spirit, people are in it. Immersed in it, what you see is not only clouds, but also the passage of time and the freezing of the picture. The clouds change shape with the time of day, depicting the treacherous city square. During the day, the first ray of sunlight penetrates through the clouds, presenting a light and bright swimming cloud, unrestrained, like a whisper in the ear. At night, the last sunset is hidden in the night, revealing the deep and heavy clouds and mountains, like the good night song at the bedside. Between the changes of light and dark, experience the trajectory in the city life.

Design innovation

The whole space is frozen around, and here we show a frozen moment where the frozen city is left white, and you can imagine what it looks like.
And in the frozen depths is a blue, fitting room presents a piece of ice cube, a box of water rippled glass wrapped around a blue body, feeling the energy, transmission, purity, a quiet, unadulterated, wandering state. Snow disappears and ice is released, water ripple glass around, everything seems to be added a layer of ethereal filter, the sense of wrapping spreads out here, the texture of special materials brings a sense of calm and undulating collision.
Through a bird's eye view, wandering through the city's high observation deck, the clouds become no longer out of reach, and everywhere you look, you are at ease. When the view passes through the veil of clouds, the pleasure of breathing freely comes with it.
The white irregular ice geometry in the center of the square builds a smooth spatial line, using different concave and convex forms to outline the flow of time and the free urban trajectory.

Consumer satisfaction

The dynamic relationship expressed by the screen, the relative stillness of the space and the marching process of the experiencer form a kind of breathing rhythm of the frozen square between the three. In the expression of the SKYPEOPLE and the frozen square, the perspective of looking and the walking state is a very interesting content, the interactive screen has a lot of expression possibilities, it can achieve the same frequency with the real city space in time, and can also show a completely different "SKYPEOPPLE" perspective of walking state, more is an attitude and state of expression. We hope to use this special way of viewing to arouse users' curiosity, stopping and exploring.

Environmental protection Practice

In the design process of the whole space, we fully consider the important environmental protection concepts of conservation and naturalness as well as the rational use of resources and reduction of waste to realize the protection of the environment and the pursuit of sustainable development. We actively adopt environmentally friendly art paints, emphasize the use of natural lighting and ventilation, and reduce the reliance on artificial lighting and ventilation, thus reducing energy consumption. At the same time, we focus on the recyclability and reusability of materials, thus reducing the impact on the environment. By fully following the recycling of resources, resource conservation, etc., we reflect the value of green design, and on the basis of reducing economic loss and consumption, we utilize renewable resources to achieve the humanistic value and artistry of environmental art design.

HLA PLUS Yuyuan Road Store

Designer: Xu Studio

Brand: HLA PLUS

Brand concept identification

The upper street is recessed along here to form a small natural gathering place, so we opened the most important first interface of the store to the street.
The façade is made of gray brushed stone with a Shanghai flavor, and the street is as open as possible, with upturned glass windows and wooden seats. With the aroma of coffee, people stopping and resting is an opportunity for this young brand to resonate with the city and the community. The simple cleaned concrete and the new stainless steel and concrete slab props reflect the brand's own functionalist DNA.
The brand's DNA is not only in the products but also in the visual elements. The store also has two relatively independent curatorial spaces reserved for the brand's co- branded products, leaving enough area for telling more story of the brand.

Design innovation

No. 1382-1388 Yuyuan Road was built in the 1970s as a solution to housing difficulties, and was built on the south side of the Xiyuan Building (now an outstanding historic preservation building) with six floors and a reinforced concrete frame structure on the ground floor. Although not very old, the stores have changed hands one after another, and the original drawings have long been untraceable. Every old house is a "blind box", and when the decoration is stripped away to reveal the real face, it is also the moment when the heart beats faster. Now this time we are surprised. In this modest frame store, due to the height difference between the inner and outer structure, the original beams and columns were stripped out of the interior, and the traces of each "renovation" remained on them, so we decided to preserve this memory.
The frame partitions, assembled from U-channel and galvanized panels, superimpose different products and brand content displays that are both multifunction and flexible.

Consumer satisfaction

In the old days, Shanghai's indoor living environment was relatively compact, and most of the daily life would be carried out in the outdoor alleyways, whether it was panning for rice and washing vegetables, or neighbors' parenting, everyone was carrying small benches and kneeling in each other's company. So here, we still hope that the Shanghai way of life will continue to preserve, just like this century-old unchanged name of this road, and even generate more contemporary meaning.
Perhaps many people will take two more shots in the fitting room, which is actually a decompression space, set "bathroom" scene, so that the sense of privacy has a unique link. Today's young people may not be able to imagine the desire of Shanghai people for independent bathrooms in the old times.
We have seen street cleaning brothers sitting down to rest, aunties walking their dogs and chatting, and students passing by sitting down to play games together...More stories intersect to make up the most unique life force of this place.
We respect the will to remain, but also show fresh vitality, in a harmonious symbiosis to build a more developed integration.

Environmental protection Practice

The beams inside the store have been preserved in their original form, especially along the street, which serves as a connection point to carry the city life naturally to the individual needs.
The most unique clothing of HLA PLUS is that of the Bai nationality’stie-dye, which is also part of the National Intangible Cultural Heritage. What gives the clothing its color comes from the natural dye extracted with ancient handmade methods, of which is the realization of the brand’s philosophy towards environmentalism. We dye the cloths blue for the background of the product display and signage of the product description, while using blue dye for the finishing of wood and the same method is also implemented for the carpets.

BMW Solana Store

Designer: SODA Architects

Brand: SOLANA

Brand concept identification

After creating two city stores for BMW i-series, we have gained a deeper understanding and perception of the concept of "people-oriented technology and sustainable nature" advocated by BMW i-series.
The design of BMW's SOLANA store once again integrates the concepts of digital experience and natural recycling resources with the i-series concept, continuing the classic design elements of the first two stores, and extracting urban characteristics to create a unique retail space belonging to SOLANA. This space not only shows the power of future technology, but also embodies the luxury and nobility of the brand.

Design innovation

The space presents the atmosphere of an art gallery. The vehicles on display are like static sculptures, while the screens hanging on the walls are art paintings in the digital age, telling the creative process and inspiration stories of BMW designers.
The facade of BMW's SOLANA store is the focus of the design. A dynamic digital media facade that reflects natural daylight during the day and technological aesthetics at night creates a unique atmosphere.
The dynamic digital experience has also been enhanced in indoor environment, cleverly hiding hardware to better highlight natural landscapes and digital media content, showcasing SODA's exploration of high-quality and multi-dimensional representations of future spatial interactions.

Consumer satisfaction

The BMW’s SOLANA store gathers a space of lifestyle and natural atmosphere, so that people can fully enjoy diversified and interesting peripheral products here. SODA elaborately integrates the story behind BMW products and exhibition vehicle, creating an immersive viewing experience process, with light and cheerful colors and movable exhibition stands to create a harmonious and pleasant shopping place.

Environmental protection Practice

The interior space of BMW's SOLANA store not only achieves exquisite and dynamic design, but also replaces traditional physical decorative materials and building materials with a curtain system made of lightweight and recyclable materials to reduce pollution and cycle, while maintaining a sense of quality.

Mirror Space·PBOX Pump Track Coffee

Designer: LINJIAN Design Studio

Brand: PBOX Team

Brand concept identification

This project is a renovation of a critical store located next to a park in Chaoyang District, Beijing. There is also an open space around it that can be converted into a small outdoor pump track. We hope to combine indoor functions with outdoor pump paths to create a interesting experience space.
From a functional perspective, the outdoor pump track is more professional sports space where you can engage in land racing, skateboarding, and cycling. The indoor space is more oriented towards basic training, suitable for beginners. It also provides coffee and snacks, and is a leisure shop. Overall, this is a leisure space for sports and rest.
PBOX is a light sports brand with the aim of creating a relaxed and casual sports venue. We combine indoor coffee leisure with basic training and outdoor pump track professional sports, hoping to provide a weekend leisure experience space.

Design innovation

The indoor space is composed of two parts: a coffee area and a sports area, the most obvious feature of the original space is that the walls are not perpendicular or parallel to each other, and the top space fluctuates from high to low, which is also very irregular, we first want to utilize the characteristics of the space itself and create a simple and sporty indoor space. So in addition to the mirror on the wall, we also put a lot of mirror on the ceiling, combining the already irregular spatial foundation to form a rich reflection space, just like the mirror world in Doctor Strange.
Although the indoor space is not big, there is a large french window, so we arranged the coffee space beside the window, we use some stainless steel materials and reflective materials to create a resonance with the sports area, where the daytime light will also be brighter. But at night, we hope to have a more active and varied atmosphere here, so we replaced a mirror surface of the ceiling with a color changing light, hoping that it would be brilliant and dazzling at night. The moment we turned on the light, it was the beginning of space reversal.

Consumer satisfaction

Although PBOX is not large, it includes various experiences such as casual coffee, basic sports, and professional sports. Consumers who come here can have a sports experience based on their own level, and the customers here are very satisfied with the use of the space.
The outdoor pump track area is located at the intersection of the park and surrounding residential and commercial areas, there were already many trees here, and we have preserved them all, allowing pump track to run between the trees, we haven't done too much decoration, so it's more like a community sports field, rather than an extension of a magnificent urban building. The daily stories that happen here may mostly be ordinary, such as a pair of parents sitting quietly under a tree enjoying the afternoon, drinking coffee, watching their children playing happily in the pump track, eating and drinking here when they hungry or thirsty, returning home when they tired, and so on, simple and unadorned.

Environmental protection Practice

The indoor space of PBOX is very small, and we have also made as few modifications and decorations as possible to save energy and protect the environment. We have placed a larger sports venue outdoors, preserving the original trees and vegetation, and we hope to make the sports here closer to nature.

COZMINE2.0 Tide brand collection store

Designer: WHY WOULD

Brand: COZMINE

Brand concept identification

COZMINE attempted to combine costume, street dance and music, and intended to perform the true inner self, thus creating a hiphop cultural comprehensive experience store.
Street and freedom is the value opinions of COZMINE, the entrance of the space is set with temporary seat areas, which deliberately obscure the boundary between store and public space, thus attracting more people to stay, participate, associate with each other and begin to create jointly. The “mining platform” provides a relaxing and leisure place for passengers, where anybody can join anytime, because the station is always open for the pedestrians and passengers.
In the platform, the mining train with full load of mineral resources is placed in the space after abstract expression by dividing the store into two parts with the rail. The carriages of train can not separate space into different parts, but also undertake their own respective functions.

Design innovation

The platform is consisted of rail/four sets of carriages/waiting seats. The four sets of carriages are distributed in functions, each of the cabinets integrates numerous functions, including costume display/wine display and sales/black glue experience display/dressing room/CD experience display/storage room/cleaning room.
An interesting point is that, the rail divide store into two parts. As carriages move to different locations, functions of the space will change differently, in order to fit operation requirements in multiple time ranges.
>In the morning, the store is fully open, while on both sides of the rail are coffee and costume sales areas; and at night, the space switches to a semi-close status after carriages move to another location, where bar and street dance theme activity space appears. This will break the stereotype to the traditional retail store with single function.
From day to night, coffee and costume areas are changed into bar and dancing hall, and lights will change their colors and frequency of flash according to different music styles and requirements of scenario. Young groups who love street dance can release their emotions there.

Consumer satisfaction

After continual exploration and update, COZMINE will open up a new challenge. It decides to transform from the previous community dissemination method to a public consumer market operation method, and begins to think more about the interaction and association between brand and city.
Provide coffee during the day, buy clothes, you can also temporarily stop to listen to the CD collected by the host, enjoy the sense of separation brought by the music, set up a small activity area to provide a place for street dance lovers to gather and communicate, with the change of space pattern and lighting, the bar mode at night provides the necessary atmosphere for various party activities.

Environmental protection Practice

Based on the diversity of spatial state switching, WHY WOULD designs the overall display system for the space. Whether it is a clothing shelf or a display prop, it adopts a flexible roller structure and uses daily standard structural parts, which can extend more functions while meeting the use scenarios. In addition to facilitating different business scenarios of daily stores, the customized display shelves can also be reused for brand pop-up activities. The outdoor seating area selects the design of train track stone piers combined with steel structure based on the theme to provide a relaxed and casual atmosphere for outdoor customers.

KUDDO Headquarters Concept Center

Designer: JM2 studio

Brand: KUDDO COFFEE

Brand concept identification

We have embedded a bright and transparent "cultural greenhouse" in the partition between the store and office, which not only has exhibition functions but also provides opportunities for semi enclosed spaces to interact with nature, conveying KUDDO's advocated concept of harmonious coexistence between humans and nature. The original hollow brick partition has been demolished, forming a large display window made of steel structure and glass, which can transform the originally monotonous commercial space into a multi-functional space nourished by art.
The long scroll album above the showcase showcases various themed coffee shops with vastly different postures and styles, showcasing the thriving and inclusive vitality of KUDDO COFFEE brand. The plant installation below consists of a series of objects filled with coffee elements such as wooden brackets, coffee bean sacks, coffee machines, and bean dryers, creating a set where moss and weeds grow with a green atmosphere. The brand's artistic, commercial, and natural values coexist here.

Design innovation

The most important challenge in this design task is to achieve the partition between the store and office space while ensuring the vitality of the underground site under limited natural light sources.
Designed with double layered and staggered glass to block the line of sight between the store area and the office area. Seven exposed I-beams support the frame of the glass display window; The outer layer of ultra white glass is the key to introducing precious natural light into the dark office area, and the soft artificial light source inside the showcase creates a pure and lightweight atmosphere for the interior; The inner layer of oil sand glass blurs the boundary between public and private areas even more, and the semi transparent glass wall highlights the green color of the installation in the showcase, providing a vibrant and vibrant facade for the office area.

Consumer satisfaction

The design retains the rugged image of the original concrete walls and columns, while using warm wooden furniture throughout the entire project space, balancing the coldness and strength of the steel structure and concrete in terms of materials. Coupled with the waste coffee utensils and green moss in the installation, it effectively weakens the sense of closure brought by the underground space. While scattering natural light, semi transparent display windows reflect the greenery of plants inside, complementing customized artificial light sources, providing people with soft and sustained vitality, thereby better shaping community culture and establishing long-term connections with customers.
The spacious large steps and projection equipment in the venue not only provide great flexibility and adaptability for organizing various activities and gatherings, but also create a daily space full of family atmosphere for pedestrians and surrounding communities.

Environmental protection Practice

The showcase exhibition area "Breathing" in the project is not only a soft partition separating store and office functions in the space, but also an important component of the project's innovation and environmental friendliness.
The display equipment in the window exhibition mainly consists of waste coffee machines, bean dryers, coffee bean sacks, coffee shop tables and chairs, wooden brackets, and green plant moss. These appliances all use waste products from customers' early stores and can be continuously added, thereby maximizing the reuse rate of equipment and effectively reducing waste.
“Breathing "is also an imagination and supplement to the post pandemic era. The disorderly growth of weeds symbolizes the diverse symbiotic relationship of nature, and also brings people's thinking about future society, life, and the environment.

CASA CALVINLUO

Designer: say architects

Brand: CALVINLUO

Brand concept identification

CALVINLUO is a fashion brand founded by Luo Yucheng in New York in 2014, which pursues a young, delicate, practical style and follows a design philosophy that discovers the "life-oriented" perspective through new angles, committed to illuminating the dullness of everyday life for everyone. Inspired by this philosophy, say architects believed that in an environment where every brand is eager to use large displays to showcase themselves, CALVINLUO's design should not rely solely on attention-grabbing scale, but rather should create a homely, welcoming atmosphere for every customer, and thus, the understated and restrained "CASA CALVINLUO" was born, to create a brand home that is uniquely their own.
say architects drew inspiration from CALVINLUO's fashion elements to infuse more details into the space, transforming the brand's strong and sharp tailoring lines and metal buckles into matching design language. From the straight expression of the overall space lines to the intricate rectangular metal cuts on the entrance door handle, as well as the left and right ends of the display clothes rail taking shape from the brand's iconic square metal buckles, the fine details of the clothing are presented in the space.

Design innovation

CALVINLUO is situated in the Shanghai Mall on Nanjing West Road in Shanghai's Jing'an District.The surrounding area includes luxury shopping centers such as the opulent Henglong Plaza. In comparison to the brand's vertical storefront, its location doesn't offer a distinct advantage within this district. However, say strategically utilized the site's characteristics to craft CASA CALVINLUO, which diverges from traditional store designs while still maintaining the brand's design language. Given the limitations posed by the internal ceiling height, efforts were made during the design phase to ensure the maximization of the spatial expansiveness, transforming the living room setting into a fluid pathway. This design approach maintains an uninterrupted view of various functional areas from the outside, ensuring design coherence from the interior to the exterior.
In detailing, say drew inspiration from the brand's clothing line. The iconic square buckle was innovatively incorporated into the space. Coat racks, umbrella stands, door handles, and the like are all crafted using architectural metal components inspired by the square buckle design. Beyond merely selling attire, the intention is to ensure that upon entering, consumers immediately notice the brand-aligned details and design elements.

Consumer satisfaction

CASA CALVINLUO Shanghai Centre is situated amidst a district teeming with luxury brands. With its distinctive brand style,the understated and restrained "CASA CALVINLUO" was born, to create a brand home that is uniquely their own.
Beauty flows uninhibitedly throughout the space. Instead of seeking dazzling grandeur in its dimensions, the design emphasizes rich without clutter, perfectly encapsulating the essence of life. The amalgamation of furniture and various art pieces provides a visual treat. The space doubles as a living room and a showroom, offering each customer a sense of belonging and a familiar experience that bridges distances.

Environmental protection Practice

Embracing the spirit and character of the district, Nanjing West Road is historically rich with a profound cultural foundation. Many preserved cultural architectures grace the road, while modern shops and buildings intersperse, forging a unique street ambiance. Much like the facade of CASA CALVINLUO, the design of its awnings and wall lights seems to pay homage to garden residences of the last century. Still, they integrate ultra-modern architectural materials to craft the store's image, presenting a subdued and introverted appearance amidst the bustling neighborhood.
Regarding construction materials, the designers have endeavored to harmonize them while maintaining the brand's design language, ensuring both the space and brand with a consistent tone. This reduces overindulgence in extravagant materials, thereby minimizing construction waste.

Fastfoot company | Poly Canal Plaza,Foshan

Designer: 5+2.studio

Brand: fastfoot company

Brand concept identification

Young people in the new era are beginning to like to find a way to relax without urbanization, go to parks, go camping, and feel the tranquility and beauty of nature. Facing more and more competition and pressure, the idea of "laying down" in the park seems to be a good idea, at least it can break all the shackles of the moment. Starting from finding the balance point of life in the natural environment, a "slope park" in the city allows people to escape from the busy life.
The commercial space of fastfoot Company (Poly MALL) focuses on the theme of The slope park and emphasizes diversified innovation in taste experience;Breaking the traditional spatial framework with the shape of a sloping lawn, making the space full of vitality and fun. It also showcases the characteristics and market competitiveness of the company's brand, bringing a new experience to the public.
Space design utilizes visual perception and experience to drive customer groups, creating visual tension in the relationship with the space. The shape of the sloping lawn forms a strong visual focus in the space, continuing the brand's vision while distinguishing it from the spatial image of other branches.

Design innovation

Combining coffee and baked goods creates a more diversified and innovative taste experience, enabling people to enjoy the slow and mellow aroma brought by coffee and baked goods more immersively.
The space presents a scene of lush greenery on the slope. A "park bench" composed of common elements in life "water pipes" and "weeds" is set at the connection between the entrance and the outdoors, which seems to form a "park bench" with the slope behind it. Natural park scene.
Retro soft lighting is inlaid in the display cabinet of baked buns, shining on the freshly baked buns. At the same time, you can also see all kinds of baked goods through the glass outdoors. Combined with the façade signboard, it forms a feeling of an old-fashioned bakery, and it is visually integrated with the brand of fastfoot company to create a more unique style. Create a space with a strong visual perception and inspire customers to explore and feel deeper emotions.

Consumer satisfaction

People enter the interior as if it were a quiet, tree-lined resting place in a park. The introduction of green plants and soft lighting complement each other in a warm field; Through the glass pane, it is the place where bakers convey art and craftsmanship to the public with their heart.
The clearly visible handmade process of pastries is also the place where bakers convey their art and craftsmanship to the public. The combination of color, texture, and form creates a natural and relaxed atmosphere in the field. The combination of green lawn and retro red bricks creates a primitive and simple aesthetic, giving the entire space a harmonious and friendly humanistic atmosphere in the park.

Environmental protection Practice

Some natural elements such as stones and water pipes in the space are recycled from the recycling station and re transformed, which not only achieves the effect of the theme concept of "slope park", but also achieves sustainable environmental development.

INWAVE

Designer: VANISHED Design

Brand: INWAVE

Brand concept identification

The project is located in the commercial core area of Dongguan City, Langlihui. The owner hopes to quickly create a space that integrates clothing retail and fashion show. The designer finds inspiration from the "ocean", combines the current problems of marine ecological environment pollution, and combines modernist design techniques to create a space with high recognition for the brand.

Design innovation

The designer takes "Nordic sea myth" as inspiration, and materializes the images of "Leviathan" and "Cracken", etc. Combined with modernist design techniques, the functional areas are abstracted and simplified, and the particleboard, metal corrugated board and other easy-to-process materials are adopted, which presents a scene full of fantasy color ocean adventure story in a very short time.

Consumer satisfaction

Combine the moving line of consumers and the moving line of fashion show, experience the ocean adventure story in the consumption process. At the same time, according to the theme of the show, the lighting atmosphere can be switched with one key, adapting to the functional requirements of different usage scenarios.

Environmental protection Practice

The marine theme adopted in the project is in response to the crisis of the marine ecological environment in today's society, and calls on people to pay attention to the safety of the marine environment. In terms of materials, low-cost and easy-to-recycle plates are selected to facilitate the removal and secondary use of materials after the project.

WHOOSIS CHENGDU STORE

Designer: FON STUDIO

Brand: WHOOSIS

Brand concept identification

WHOOSIS has always had a unique expression in the street culture - the clothing retail and diverse live events have a distinct customer group effect. The first store in Chengdu demonstrates to their friends a fun and interactive place with the same energy and vision as before.
The airy, tall commercial space is made up of double-storey structures of different sizes and surrounding by a range of trendy clothing retailers. Considering the needs of the overall operation, we need to connect the two floors with appropriate traffic lines, which can guide people shopping around the two levels. To deal with complex spaces, the initial idea is to use the most straightforward shape organization to connect and arrange the functions around it.

Design innovation

When the black blocks are interspersed with overlapping transparent boxes, a spatial story that integrates with the brand attitude unfolds. We hope the rebellious street spirit is backed by a deep black wood that interacts with the rich expression of colour and detailed textures. The vertical and horizontal blocks constructed in the space constitute the abstract street scene to some extent, from the entrance, the layered relationship between the mezzanine and the second floor is shown. This upward traffic organization enables the continuous generation of new conversations and also lets people browse, stand and photograph in different corners of the space.
We strive to have different forms and scales of display areas in this space, but also let the crowd into the store can feel relaxed and diversified shopping experience. On the ground floor, the displays are scattered at the entrance and under the stairs, allowing the core space - the cash register area to be reached more easily. In the background wall, an L-shape LED screen is used as the medium of visual output of the brand to cooperate with the space, and its dynamic information can be seen both from the street or inside the shop.

Consumer satisfaction

Exquisite, rough, primitive, bright, open and inclusive form the tone of the space. Both the superimposed geometric relationship and the rich layout spread out horizontally became an interesting attempt for us and WHOOSIS to interpret street culture together.

Environmental protection Practice

In the use of materials, we choose a large number of recyclable and biodegradable pine multi-layer boards, match them with natural marble, and use different colors to express the street cultural attributes of the brand. The collision of natural textures and industrial products also provides a unique Texture and atmosphere.

Bruam bar ,Shenzhen Excellence Century Center

Designer: ENJOYDESGIN

Brand: Bruma

Brand concept identification

Tucked away in Shenzhen's Futian CBD, surrounded by skyscrapers that bear witness to the speed of Shenzhen, bruma is located in the middle of it all, forming an unexpected fusion with the fast pace of the place, and telling a different story of Shenzhen with the people of this city. Bruma means fog in Spanish. The fog wanders silently, mysterious and hazy, switching between reality and reality, gradually triggering the world of imagination, so that people can't help but come closer.
From the free combination of modular furniture to the face-to-face form of bar and open kitchen, thoughtful consideration is given to the social context of individuals or groups. Based on a functional sequence extending to a borderless field, bruma creates an inclusive communication platform where guests form an interactive link with guests and guests with bartenders. In fact, it is a kind of identity switch, where everyone transforms from strangers to acquaintances as if they were friends.

Design innovation

The interpretation of space based on the concept of living room is the carrier of salon culture, which revolves around human behavioural patterns and spiritual needs, from pleasing oneself to communicating with each other, so that people can gather in a comfortable space and connect with the world in their own preferred way.
Temporarily escaping the hustle and bustle of the real world, the space is made to exist as a living room. Walking into bruma is like a touch of reality and ideal, seeing the other side of the city and finding the true state of oneself.

Consumer satisfaction

To be a bar with temperature is actually bruma. people gather here and naturally form a habit. After work drinks, leisure relaxation, friends gathering ...... gradually formed in this neighbourhood lifestyle, let people feel the city is different. Eliminate the coldness and alienation, to this place, here people have a touch of intimacy.
Bruma has become a super hot bar in Shenzhen, with many people coming to check it out, and word of mouth is spreading and becoming more and more popular. Some people enjoy the atmosphere of Bruma; some people see it as a pure teenager with a fun attitude; some people visit the bartender's parlour hidden in an office building and marvel at the care and attention that has been put into the setting, which is full of surprises.

Environmental protection Practice

The bar makes large-scale use of environmentally friendly materials such as eco-friendly paints, epoxy floor paints and wooden floors.

Colombo

Designer: Pahad Design Atelier

Brand: Colombo

Brand concept identification

The founder and ARTIST, Luigi Colombo, is the originator of the Italian family cashmere clothing industry and established the natural concept of the brand.
Giancarlo Colombo, the inheritor and explorer, has been adhering to the awe of nature and respect for different cultures. He has traveled all over the world for more than ten years, making the proposal that to master the top-quality fibers market to come true.
Roberto Colombo, the current brand helmsman and strategist, has integrated cutting-edge scientific and technological achievements into the brand spirit through continuous research, used natural thistle comb technology to redefine the possibilities of fabrics, and created "water ripple" fabrics; and "Thermo technology" breakthrough It overcomes the seasonal restrictions of traditional cashmere products and creates a luxurious experience "suitable for all seasons".
This pop-up store expresses the Colombo brand's concept of "artists' pursuit of dreams, adventurers' exploration, and strategists' innovation" with the theme of "rigorous science fiction", imagining an era of artificial intelligence where intelligent sheep lead exploration The story of New Materials' mission to space exploration. During this adventure, they continued to search for new materials to apply to fabrics, adhering to their belief in innovation.
breakthrough It overcomes the seasonal restrictions of traditional cashmere products and creates a luxurious experience "suitable for all seasons".
This pop-up store expresses the Colombo brand's concept of "artists' pursuit of dreams, adventurers' exploration, and strategists' innovation" with the theme of "rigorous science fiction", imagining an era of artificial intelligence where intelligent sheep lead exploration The story of New Materials' mission to space exploration. During this adventure, they continued to search for new materials to apply to fabrics, adhering to their belief in innovation.

Design innovation

This design is located in a rectangular atrium site of about 130 square meters, with an aspect ratio of about 4:1 and obvious streamline guidance. Therefore, we introduced passenger flow in the shopping mall into the experience flow line of this pop-up store, so that sufficient passenger flow is closely connected with the specific story experience design of this pop-up store:
When you walk into the atrium of the mall, you will see naturally stacked red rocks and gravel, and the red rock mountains under the changing stars of space at night on the LED screen - in the "outside" space experience of modern shopping malls, the exotic feeling of space let you walk into the three artificial intelligence sheep and their space capsule with curiosity, and follow Colombo to explore the natural and sustainable fabric raw materials in the future world.
After passing through the space capsule, you will see a display of Colombo products. Bar counter, fitting room, rest area, etc., the basic functions of the pop-up store are also available. The overall streamline and function are still combined with the "rigorous science fiction" space experience, creating the experience of walking into Colombo's space capsule and a potential connection between the displayed products and the space story in the front, making the pop-up store more than just the promotion and exhibition of brand products, but also the embodiment and experience of the brand concept and story.

Consumer satisfaction

Experiences and stories no longer only happen in exhibition halls, but can also belong to every brand and team with a story. We are trying a new definition of pop-up stores, in which "consumers" are more like "tourists" or "readers": reading and narration, instead of buying and selling, have become the core functions of this pop-up store. We talked about our vision for future material discovery adventures, and promoted the brand’s innovative spirit and environmental protection concepts for products. In addition to touching the product itself, the audience and customers personally participated in the brand story through the overall design of the store, and immersed themselves in reading and visiting the space exploration of three cute smart sheep.
The scenes in the store not only stimulate the pleasure of viewing, but also consider the interactive experience. In the overall streamline, there are many shooting points used scenery-borrowed angle. You can see the red rock mountain and the space sheep through the mirror reflection and take pictures of the space capsule and the velvet-like bar through the back scene frame. The dynamic LED night screen made the entire tour experience immersive.
The water bar, rest area, and two fitting rooms in the backcourt fully meet the needs of customers in a limited space.

Environmental protection Practice

On the mirror poster of the pop-up store, we engraved: "As cashmere becomes coarser / The comfort brought by fine cashmere may only exist in people's memories / If that will eventually happen / The sustainable development concept followed by COLOMBO / and the efforts made in environmental protection / are making that day come later." This concept is the core starting point of this space imagination, derived from the brand's environmental protection concept of the harmonious coexistence of man and nature.
In addition, in this design, degradable natural sand and gravel were also used instead of industrial imitation products, and the keels of the display cabinets are all natural wood keels. LED screens, space capsules, smart sheep, furniture, etc. are all products that will be continuously reused in the future.

Every Pieces of Mine

Designer: PARALLECT DESIGN 

Brand: Every Pieces of Mine

Brand concept identification

The project is located in a commercial street full of worldly atmosphere, Zhongxiao East Road, Da'an District, Taipei. The store is 4.1m wide and 14m deep, with the height of only 2.7 meters. The total area is about 64 square meters. The site, which was originally a clinic, should be redesigned to meet the the client need for reception, small interactive exhibition, warehouse, and sale. The designer turned down all the walls in the original space with a heart-shaped installation in the store, as the eye-catching function, creating an artistic narrative linear space in the limited narrow site.

Design innovation

Based on three aspects of the space structure, brand concept and art, the whole design revolves around the love contained in the brand. Diamond, as the custom product of the jewelry brand, is extracted by the designer into unprocessed natural ore slices. The design which origins from the heart, transform the concrete symbol of love into three-dimensional context, the presentation of love in the world, to be exact. The design of irregular LED translucent metaphors the diamond luster after which the rough stone is polished. This light-emitting device is not only functional but also an artistic. The most direct way is aimed to arouse the curiosity of passers-by and find out. The hard shape and shining light interpret the design concept of global brand high-end customization, conveying a delicate and mysterious.
The whole store in gray and blue creates a balance, cultivates the image of the brand itself, and brew the mufti-facet emotion of love behind the diamond.
A blue heart-shaped installation in the center of the sight is the beginning of the ingenuity in the space. The low-key luminous block is wrapped in silver brushed stainless steel. With the movement of the position and perspective of the customers, different perspectives of images are generated. In the morphological language of different spatial levels, the blue heart becomes more eye-catching in the pure silver tone, faintly refracting light; the linear light strip extends the space, allowing the visual interface to spread infinitely; the use of an exaggerated heart-shaped installation brighten the entire gray space, expressing the dynamics with the frozen heart shape about to explode; with dark furniture displaying details, it allows the customers to focus on the central heart-shaped design. Each showcase is waiting for customers to pick up its most moving side.
Some monomers are used as jewelry display functions to show the brand's permanent collection, and others can be constantly replaced with new products of every season, leaving space with unlimited possibilities. The recessed niche space of the showcase is still brushed stainless steel, combined with the warm velvet underside as the jewelry background, commensurate with the overall tailor atmosphere.
Several groups of parallel modules are connected and independent of each other to form a display unit consisting of a box containing display and collection. The independent monomers are stretched into a dynamic expression in the space. These parallel modules are composed of laser-cut electroplated stainless steel plates and acrylic plates, and are equipped with colorful LED light-emitting lamps. All components are prefabricated and processed in the Shanghai factory during the epidemic. To Taipei, on-site hoisting welding or hinged connection. Numerical control processing ensures the precision of the installation components. The method of assembly and installation of prefabricated modules greatly saves the labor and time cost of on-site construction. Moreover, the main materials used in these construction devices can be disassembled to replace the display site.
The dynamic sense of the space is an important part of this project with traditional metal and linear lighting system. The space display is completely presented in the horizontally expanded glass. At the same time, the passages in the exhibition and display areas open their arms for customers to explore forward.

Consumer satisfaction

The mirror and stainless steel material allows everyone to feel the love that belongs to him and her in the diamond. Through the extended display cabinets, when customers walk through the space, independent display cabinets facing different angles are designed along the walking motion line of the narrow space. Under the various reflections of light, the scenery changes step by step.

Environmental protection Practice

In the cashier area composed of irregular polygonal elements, the multi-faceted cutting form of the overall space is continued, the plane language is turned over, the traditional cashier is hidden, and customers instinctively avoid the cashier area. The modeling wall is integrated with the overall space, adjacent to the negotiation rest area, which integrates the functions of cash register, maintenance, and staff rest in the final space narrative.

GEMART Smart Home Showroom

Designer: PMT Partners Ltd.

Brand: GEMART

Brand concept identification

Commissioned by GEMART, PMT Partners Ltd. conducted a smart home showroom in Guangzhou. The showroom focuses on GEMART’s cutting-edge technology in whole-house smart systems, including the full-scene experience areas of intelligent lighting control, intelligent curtain system and intelligent home theatre. The biggest challenge of this showroom is how to provide a better scene experience and show the product attributes of the ‘smart system’ in an intuitive manner.

Design innovation

The showroom is an independent building that has floor-to-ceiling glass walls on all four sides and a special architectural volume in the furnishing mall. From the outside of the showroom, the interior of the showroom can be seen directly through the glass wall. Therefore, architect hopes to utilize this spatial feature to convert the showroom into a totally transparent box so that the space created by the whole-house smart system becomes a complete ‘product’ and ‘spatial specimen’. Moreover, the various scenes and lighting changes controlled by the smart system in the interior become the outdoor display of the showroom.

Consumer satisfaction

The spiral staircase along the arched wall leads to the second floor of the store, which is the experience area of the intelligent home theatre. On this floor, through the control of GEMART’s smart system, the entire house is interconnected and can be managed by a central key according to various users’ requirements and use scenarios, including lighting, TV, loudspeaker box, projection, curtains and the fireplace. For example, in the one-key switch to theatre mode, the extra-long arched curtain system surrounding the entire store will automatically close, the interior lights will automatically switch off and the movie projection screen and the surround sound system will automatically open. The entire process is synchronized, and the user, who is on the sofa at the center of the store, can directly feel the changes in the entire store. People outside of the store can also see the dynamic changes in the entire store. Thus, in addition to the direct experience of the intelligent system, the store boasts a strong product display attribute of the whole-house smart system.

Environmental protection Practice

The showroom is divided into two floors. The first floor focuses on the display of intelligent system panels and curtain systems. The design hopes to create additional display sides in a small display space by introducing cave-like display walls. Meanwhile, these walls are like the skeleton of the entire interior space. From the outside of the showroom, you can see the composition of the entire interior space through the glass wall. Coupled with the gradually changing effect of the lighting system, the entire building seems to be breathing and alive.
The spiral staircase along the arched wall leads to the second floor of the showroom, which is the experience area of the intelligent home theatre. On this floor, through the control of GEMART’s smart system, the entire house is interconnected and can be managed by a central key according to various users’ requirements and use scenarios, including lighting, TV, loudspeaker box, projection, curtains and the fireplace. For example, in the one-key switch to theatre mode, the extra-long arched curtain system surrounding the entire showroom will automatically close, the interior lights will automatically switch off and the movie projection screen and the surround sound system will automatically open. The entire process is synchronized, and the user, who is on the sofa at the center of the showroom, can directly feel the changes in the entire space. People outside of the showroom can also see the dynamic changes in the entire showroom. Thus, in addition to the direct experience of the intelligent system, the showroom boasts a strong product display attribute of the whole-house smart system.