China in-store News
C-star 2020 Concluded Successfully, Chinese Retail Sector is Regaining Vitality
C-star - Shanghai's International Trade Fair for Solutions and Trends All about Retail, member of EuroShop Trade fairs family, has grown rapidly since its debut in 2015 and has become a major influential platform in the retail industry across China.
C-star 2020 was successfully held on September 2-4th, 2020 at Shanghai New International Expo Center. During three successful days, C-star welcomed 134 exhibitors and 9,006 professional visitors.
Marius Berlemann, General Manager of Messe Düsseldorf Shanghai Co., Ltd commented: “Chinese retail industry has gone through a huge transformation due to COVID-19 in just few months. It is the right time for us to think how to prepare for the next boom. I am very pleased that C-star is one of the first trade fairs to take off again, displaying new trends of the retail industry, providing a communication platform for retailers and showcasing everything for real stores under one roof.”
Ms. Elke Moebius, Project Director of Retail & Retail Technologies of Messe Düsseldorf, subjoined: “The impact of COVID-19 on the international trade fair industry is immense, while in many countries there is now a sense of optimism again, especially here in China. I am so happy that C-star can be held as scheduled, the show result proves that C-star is a high-quality business platform for retailers and retail solution providers.”
Both exhibitors and visitors impressed by trade fair high quality
C-star 2020 continually features the inspiring and new solutions in Shopfittings and Shop Furnishings, Store Design & Visual Merchandising, Smart Retail Technology, Lighting, Catering Hospitality Equipment and Refrigeration System. Both exhibitors and visitors were very satisfied with the professionalism, networking opportunities and multiple chances to conveniently gather information and meet the right people along with the high quality of solutions offered to retailers.
“It is the third time that we have participated in C-star, and we also participated in EuroShop 2020 this February. C-star can help to develop our business and also bring us a lot of premium clients. We are very satisfied with the exhibition results.” stated by Yvonne Tian, Marketing Director of LRC.
Visitors were also inspired by the innovations seen at the fair. Mr. Chongbin Zhu, Senior Space Design from ERKE commented: “This year the epidemic has much affected many industries, especially for us who are running apparel retail. But I do believe it won't last long. As chances always come with crisis. During C-star 2020 I have seen many shop solutions manufacturers which are very helpful for us to reform and upgrade.”
Upgraded supporting programmes present the future of retail
C-star has always been committed to creating a sophisticated and premium retail trade fair. In addition to quality exhibitors, the exciting supporting programmes are highlights of C-star 2020.
C-star and China Commerce Association for General Merchandise (CCAGM) co-organized 2020 C-star Retail Stage under the theme “Rebound, Reboot, Reinvent”, inviting speakers from leading retail brands, shopping mall executives and academic experts to share insights and explore core values of retail business.
Leiqi YU, Senior Director of Design and Planning, JD 7FRESH commented: “I have gained a lot from participating in C-star Retail Stage. Chinese retail industry is developing to online and offline integration and providing better and better consumer experiences. Through C-star Retail Stage, we can share how JD 7FRESH will realize the complete integration of online and offline, and know the opinions from other industry leaders.”
ReTailor Hub, an event brand of C-star, built an S.Engine Café on-site with smart retail technologies such as EPSON Lightscene EV-100 Series, Hanshow digital signage, and VvCar AI-Holographic Window, all for a new and out-of-the-box customer experience. Besides, Cloudpick Technology also created an unmanned grab-and-go store with AI vision which disrupts conventional consumption patterns.
Furthermore, two competitions attracted much attention. EuroShop RetailDesign Award China (ERDA China) is derived from EuroShop RetailDesign Award (ERDA) which is one of the supporting programs of EuroShop Trade Fairs and crown the outstanding store designs in China. The three winners are Tong Ren Tang Zhima Health Concept Store, Nike SH 001 - E.A.R.L Adapt BB, HEYTEA LAB (Shenzhen OCT Harbor Store).
VM Challenge 2020 was held by C-star and Shop! Greater China to highlight the importance of window display. Three professional teams and three student teams create themed shop window designs live onsite for PINKO, an Italian fashion brand.
For more details about C-star, please follow C-star LinkedIn as follows or visit the official website: http://www.c-star-expo.com/en/