China in-store News
Qeelin launches flagship store on JD.com
Qeelin, Kering Group’s jewelry brand, launched a flagship store on JD.com on 22nd February.
As the first brand of Kering Group to cooperate with JD, Qeelin launched three jewelry series and other top items and collections for JD.com users, including the Wulu collection, Yu Yi collection and BoBo collection.
Specifically, the Wulu collection interprets the mythical powers of the Hulu, a Chinese gourd as a symbol of positivity and hope. The Yu Yi series is another of Qeelin’s iconic collections that refers to dreams and love, as well as a symbol of peace and friendship represented in the Qeelin BoBo collection. Every piece carries a cultural connotation, from necklaces, bracelets, and earrings to other exquisite jewelry.
JD has gathered more than 300 flagship stores of world renowned brands in the area of fashion and family living, covering jewelry, clothing, luggage, shoes and boots, home furnishing, watches, etc. Among them, LVMH Group’s top luxury brands such as LV Louis Vuitton, BVLGARI, DIOR, GIVENCHY, LOEWE, and other top luxury brands have partnered with JD.com.