Beauty Retailer Bonnie&Clyde Expands Chinese Footprint
Bonnie&Clyde, China’s online and offline luxury beauty and lifestyle retailer owned by USHOPAL Group, has released their 2021 results, reinforcing their market-leading position in the luxury beauty retail sector.
Galvanised by their strong growth, Bonnie&Clyde will double their retail presence to twelve locations in 2022, covering all the top luxury malls in East, Central, West and South China. New locations include luxury malls from Chengdu IFS, Changsha IFS, and Nanjing Deji. In addition, the company has signed a partnership with China duty-free group, CDF, to further expand in the travel retail sector in Beijing, Shanghai, Shenzhen, and Hainan.
In 2021, expanding to six stores across top-tier malls, Bonnie&Clyde’s average ticket value exceeded US$1,259, as luxury consumers sought out the luxe experiential shopping that is the hallmark of Bonnie&Clyde.
The brand is known among young customers in China for its omni-channel retail model with a ‘6+365’ license, which allows consumers to try out all cross-border products in-store, purchase online through Bonnie & Clyde’s mini-program, then receive the products within four hours in Shanghai.
Bonnie&Clyde also introduced to the China market several global brands including Japanese brand SUQQU, Natura Bissé, and Zaha Hadid Design, among others.