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This Works Eyes Growth in China




The UK sleep and wellness brand continues to grow in China thanks to high consumer demand for sleep products with the launch of a new store on Alibaba’s Tmall Global platform.


The launch on Tmall Global for This Works signifies a major milestone for the award-winning UK sleep and wellness brand to continue its strong growth trajectory in China. With China’s health and wellness industry estimated to grow by 19.2 per cent to $145.1bn by 2025, sleep is one of the fastest-growing categories across Tmall Global.


Followings its initial entry into China in 2019, This Works saw high demand for its range of pioneering pillow spray products – a natural sleep solution that helps to ease restless sleeping patterns and sleep anxiety – which they sold via a distributor.


The launch of the new Tmall Global store will enable This Works to sell a wider range and variety of its sleep-enhancing products. To celebrate the store opening, This Works is re-releasing its classic Sleep Plus Pillow Spray product, a fast-acting, motion-activated sleep spray for restless sleepers including 99 per cent natural encapsulated Lavender, Camomile and Vetivert essential oils, shown to help restore normal sleep patterns.




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