China in-store News
This Works Eyes Growth in China
The UK sleep and wellness brand continues to grow in China thanks to high consumer demand for sleep products with the launch of a new store on Alibaba’s Tmall Global platform.
The launch on Tmall Global for This Works signifies a major milestone for the award-winning UK sleep and wellness brand to continue its strong growth trajectory in China. With China’s health and wellness industry estimated to grow by 19.2 per cent to $145.1bn by 2025, sleep is one of the fastest-growing categories across Tmall Global.
Followings its initial entry into China in 2019, This Works saw high demand for its range of pioneering pillow spray products – a natural sleep solution that helps to ease restless sleeping patterns and sleep anxiety – which they sold via a distributor.
The launch of the new Tmall Global store will enable This Works to sell a wider range and variety of its sleep-enhancing products. To celebrate the store opening, This Works is re-releasing its classic Sleep Plus Pillow Spray product, a fast-acting, motion-activated sleep spray for restless sleepers including 99 per cent natural encapsulated Lavender, Camomile and Vetivert essential oils, shown to help restore normal sleep patterns.