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New Focus on Five Dimensions of Experience at C-star 2019 from 26-28 April


  • ·  New focus on five product categories

  • ·  Two special display zones showing the latest retail design and smart technology

  • ·  Highlights of supporting programme


April 2018 saw the astonishing success of fourth edition of C-star, the most professional and international retail trade fair in China. As the official satellite event of EuroShop – The World’s No. 1 Retail Industry Trade Fair, C-star is dedicated to building up a great business platform for retail solution providers and retailers across the globe.

Themed “Your meeting point all about Retail”, C-star is set to write another successful chapter in retail history at Shanghai New International Expo Center (SNIEC) from April 26 to 28, 2019, C-star features the inspiring and new retail concepts, providing a one-stop purchase and communication platform for industry professionals to explore the cutting-edge retail design concept and smart retail technology solutions.

New focus on five product categories

C-star stands out on the highly concentrated trade show market with its high standard of exhibitor presentation. At the coming edition, C-star will feature a broad overview of the retail industry and will focus on five dimensions which includes Shopfittings, Store Design and Visual Merchandising, Smart Retail Technology, Lighting as well as Catering and Refrigeration system.
Application process for 2019 is now in full swing. Exhibitors can direct register the 2019 edition online at

Two special areas showing the latest retail design and technology

Smart Retail Technology Village is a high-tech interactive experience zone, a dedicated stage to showcase the latest smart retail solutions. It will bring together the most advanced products from big data, artificial intelligence, mobile payment, logistic services and other innovative solution providers to show you the fineness of scene marketing, big data management, and how big data drives future retailing.
Designer Village has to do with interior design with high-profile retail concepts. A perfect stage for architect offices and design studios to showcase the high-end projects in spacious lounge area. Are you looking forward to meeting with over 15,000 visitors? Join our Designer Village and make your successful trip at C-star 2019!
More details about the application of two special zones, please contact with Mr. Andy Ren at or Ms. Juliet Zhu at

Highlights of supporting programme

C-star wants to be the driving force of Chinese retail. Which is why it will also offer an extensive, in-depth supporting programme with several events held concurrently with the trade fair next year. The highlighted events include:
  •       ·  C-star Retail Forum, retail experts and industry leaders from around the world will share valuable insights and analyses on the new retail development such as customer-centered strategies trends
  •       ·  ReTailor Hub, a dedicated communication hub where retailors meet retail solution providers
  •       ·  THE GRID at C-star, an industry launchpad for digital retail pioneers
  •       ·  EHI and Messe Düsseldorf present the EuroShop Retail Design Award (ERDA) for the three most convincing store concepts worldwide
For more details about C-star, please follow C-star Facebook as follows or visit the official website:
Follow C-star @ C-star Expo

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Press Contact:

Ms. Renee Zhao
Messe Düsseldorf (Shanghai) Co., Ltd
Tel: +86-21-6169 8335
Fax: +86-21-6169 8301

Organizers background information

Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at
Dear Visitor ,
Visitor registration for China in-store 2019 will be available in October 2018. Thank you!

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