Audemars Piguet Launches Second AP House in Hong Kong
Located in K11 Musea on the Kowloon Peninsula, it provides the perfect setting for watch aficionados to relax, reflect, connect or disconnect, while enjoying the breath-taking view of Victoria Harbour.
Designed as an authentic home away from home for lovers of the brand, the AP House concept was created in collaboration with some of the Manufacture’s most valued clients, answering the question: What more could we do to enhance your Audemars Piguet experience?
This question was raised by the Audemars Piguet team, who tried to imagine how brand founders Jules Louis Audemars and Edward Auguste Piguet would deal with their clients if they were living in the 21st century, travelling the world and sharing their passion for beautiful watches. The result is a space where the comfort of home and the warmth of friendship take priority.
“We are excited to introduce a second AP House to Hong Kong so as to bring the brand’s renowned hospitality to both sides of the iconic Victoria Harbour and continue to offer unique experiences to AP lovers,” said Peggy Hu, Chief Executive Officer, Greater China.
The AP House at K11 MUSEA complements the first AP House in Hong Kong and Asia opened at H Queen’s in the heart of the Central business district in 2018. It features a façade with liquid steel panels in a gold shade that exude an air of exclusivity and mystery. Stepping inside, the welcome foyer gives clients an immediate sense of homecoming. Designed like a small gallery, it features a velvet padded and textured wallcovering conveying warmth, comfort and a tactile experience that extends to the rest of the 186sq m urban retreat.