Ambush Opens Shanghai Store
Since inception in 2008, the Tokyo-based brand has seen steady growth has led to the opening of pop-up stores and standalone boutiques. Now the brand has opened a ground floor unit at Taikoo Li Qiantan.
The newly opened luxury shopping centre in Shanghai’s Liujiazhai neighbourhood, Taikoo Li Qiantan, is home to the Ambush store, which boasts a retail space that features an understated and slightly futuristic setting by putting a large sphere front and centre. This sphere is essentially a digital blank canvas that allows the store to continuously feature branded content whilst also boldly signalling the company’s modern vision.
Placed on a pedestal, the large sphere comes with prominent circular and semi-circular ceiling slots, from which light spots protrude, further visually enhancing its stature within the store. It is flanked on both sides by suspended clothing rails which run along nearly the entire length of the store’s side walls.
The newly-inaugurated store is home to the brand’s jewellery pieces and a collection of men’s and women’s apparel, accessories, bags and shoes.