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C-star 2017 - Grand Opening of the most international Retail Fair in China on April 26


The third edition of C-star - Shanghai's International Trade Fair for Solutions and Trends all about Retail will be held from April 26 to 28, 2017 at Shanghai New International Expo Center. As one of the most international and professional platform tailored for the retail industry in China, C-star features four main product categories including Shopfitting, lighting and store design; Retail technology; Visual merchandising and marketing and Stand construction.


This year, C-star collocates with HOTEL PLUS to foster the cooperative development between retail, commercial properties and hotel industry, jointly offering a unique one-stop commercial space platform and all-inclusive solutions. The two shows span over 200,000 sqm of exhibition space in 17 halls and are expected to attract upwards of 100,000 visitors from around the world.


Highlights: Leading enterprises showcase the latest cutting-edge shop solutions

C-star 2017 brings together 105 exhibitors from 10 countries and regions exhibiting the latest in retail technologies and product solutions. A wide range of industry-leading enterprises will be present at the trade fair to explore business opportunities and promote industry communications. Renowned brands participating in C-star 2017 include:  


Futuristic Store Fixture(Singapore), who has realized concepts for Victoria's Secret, Levis, Gap or Ralph Laureen; Schweitzer Logistics (Italy), with customers like Armani or Dunnes Food-Stores; Shanghai Shopworks Display ( China) who work for Ralph Laureen, Michael Kors or Kate Spade; Crazy Colors Decoration (Italy); Tateyama (Japan); Cityinno, provider for facility environment design and Arcnode(China / France) etc.


Retail Technology
Bizerba(Germany) with its wide range of products and services; Saneboon Autodoor (China), specialized in entrance system's R & D; SES-Imagotag (France), leading in electronic shelf labeling, or Kaoscar Interactive(China), an enterprise of multimedia terminals.


Innovations in lighting are shown by leading companies like CNLight (China) , or Self Electronics(China)- among many others.


Visual merchandising
Being a great topic at C-star from Mannequins to Displays will be represented by companies like Pearl Mannequins (Japan), Matrix Frame (Netherlands), VKF Display (Germany), Genesis ( China) or Windo Displays (China / Netherlands) .


Interaction: C-star Retail Forum

This year, the C-star Retail Forum presents international and Chinese retail experts who will be sharing their knowledge and experience about the topic of "The Retail Revolution in China: The Concept of New Retail and Solutions of the Future" offering the ideal platform to discuss the introduction of the latest retail concepts from overseas markets to the Chinese retail industry. Under consideration of a rapidly changing environment, it will be of special interest to see how China can better and innovatively incorporate e-commerce into the retail landscape.


As one of the highlights at C-star Retail Forum, the panel session co-organized by Winshang, the leading commercial properties portal in China, will feature the topic of "How to enhance new shopping experiences in the age of new retail." Among numerous acknowledged speakers are Mr. Wang Yueqing, Business Development and Governmental Affairs Director at K11; Mr. Wei Jianping, General Manager of Shanghai Joy City and Changfeng Joy City; Mr. Shen Wei, General Manager of Hema Xiansheng Mr. Li Xiaopeng, Founder of Chic Bus as well as Mr. Wang Zhigang, CEO at VIMIU.


Convenience: New Services

New for this year, visitors and exhibitors may utilize the C-star Business Matchmaking System, an interactive online and offline tool to set appointments prior to the exhibition. Visitors preview the exhibitor information, make appointments and plan ahead of time. Likewise, exhibitors can prepare for appointments in advance.  The C-star Brand Zone Area - with a presentation area and a meeting room - offers another unique opportunity to efficiently getting adequate information for specific needs.


Hotspots: Designer Village and Retail Technology Village

C-star’s Designer Village continues to be the perfect area for international design agencies to showcase unique concepts and inspirations. It offers an intensely rousing atmosphere with high architectural appeal, complete with a coffee bar and lounge area for meetings. One of the impacts of fast developing technology is that it brings the real world and the digital world more closely together. C-star Retail Technology Village will present advanced products from big data, artificial intelligence, mobile payment, logistic services and other innovative solution providers to show you the fineness of scene marketing, big data management, and how big data drives future retailing.


Support: Major industry associations along with retail experts’ participation

As C-star gains in momentum and influence in China's retail industry, major industry associations are lending full support to the trade fair, with participation from various associations such as:  
1.EHI Retail Institute, bringing a number of top retailers from Europe to the fair;
2.China Commerce Association for General Merchandise (CCAGM), participating the trade fair with market leading general merchandise enterprises;
3.Shanghai Chain Enterprise Association, bringing a number of top retail franchise stores from Shanghai to the trade fair;
4.Overseas Education College of Shanghai Jiaotong University, attending the trade fair with retailers from China Chain Enterprise CEOs EMBA programme;

Visitor pre-registration will be closed on Apr 25. You may pre-register through C-star's official WeChat channel. Pre-registered visitors will enjoy free admission to the show (visitors without pre-registration can purchase admission tickets at RMB 30 per person).


As the official satellite expounder EuroShop - the world's leading trade retail trade fair, C-star benefits from being a unique business and knowledge platform and will continue its splendid success in China.


For more details, please scan the QR code to follow C-star official WeChat account, or visit the official website: See you at C-star 2017!

Official WeChat


Press Contact:

Ms. Renee Zhao
Messe Düsseldorf (Shanghai) Co., Ltd
Tel: +86-21-6169 8335
Fax: +86-21-6169 8301


Organizers background information

Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is asubsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. With a workforce of some 70 fulltime employees, the company’s head office is located in Shanghai with a branch office in Beijing. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its office in Hong Kong. Visit for more information.


Dear Visitor ,
Visitor registration for China in-store 2019 will be available in October 2018. Thank you!

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