reta china

Booth ApplicationMarked

China's retail industry is growing rapidly in the field of smart technology, and plays a leading role in the global retail market. To help further developing retail technology in China and expand its global reach, China in-store has introduced the retail technology award china (reta china) from Europe, which is open to smart retail technology solutions in Chinese retail stores. The award will honor projects with outstanding achievements and high potential for development.


You are welcome to enter the award competition free of charge.



  • Reta china trophy and certificate which are endorsed by EuroShop.
  • TWO free tickets and local travel expenses for award ceremony.
  • Keynote speech at China in-store 2021 H! Tech Hub Retail Stage, sharing innovative technologies to professional retailers.
  • The project will be nominated directly for the final round of assessment of reta europe.
  • The project team will be interviewed by official media partners, and the interview will be released on China in-store official WeChat, Website, media partners’ platforms and EuroShop 3|6|5.
  • 10% discount on booth space at China in-store 2021 and priority allocation of booth space at EuroShop and EuroCIS. If exhibit successfully, the company will also enjoy customized matchmaking services on site.


Eligible projects shall incorporate digital and intelligent information technologies that are applied in China and optimized for "people, goods, venue” with both software and hardware.



  • 2021.04.08 ‒ 07.20

    Call for entries

    Participants should submit projects that fulfill relevant criteria.
  • 2021.07.21 ‒ 07.30

    Preliminary assessment

    Organizer will work with media partners to conduct a preliminary assessment of entries. Eligible projects will be nominated for next round.
  • 2021.08.02 ‒ 08.13

    Expert jury assessment

    An independent panel and international experts will assess the finalists.
  • 2021.08.31

    Award ceremony

    Prizes will be awarded to the top-three ranking winners.


  • Click here to download the registration form
  • Please complete the application form in full and prepare additional documents, which can be photos (resolution≥300dpi, size<5M), videos (please provide a Tencent video link, up to 3min), motion graphics or press releases, etc.
  • Compress all required materials into one file and send it to through WeTransfer




Dear Visitor ,
Visitor registration for China in-store 2019 will be available in October 2018. Thank you!