Press News China in-store News

Press Release

Visitor pre-registration for China in-store 2023 is now open!


China in-store, the official satellite exhibition of leading global retail fair - EuroShop, has continuously embodied EuroShop's goals of promoting global retail exchanges. It is committed to presenting store solutions with a design mindset to the entire industry. Additionally, it provides multiple opportunities for high-quality store solution providers to showcase their expertise and bring more inspiration to the retail industry. Since its debut in China in 2015, the exhibition has been successfully held for six editions. The last exhibition attracted 134 exhibitors and 9,006 professional buyers from around the world. Among them, 44% were retail brands and shopping malls. Both exhibitors and visitors expressed great satisfaction with the professionalism of the exhibition, business negotiation outcomes, and the trends presented.


China in-store 2023 will be held from November 29 to December 1, 2023, at the Shanghai New International Expo Center, Hall W5. In order to provide a better one-stop purchasing and communication platform for retail professionals, China in-store 2023 will redefine its exhibition scope, focusing primarily on two major areas—shop design and store solutions. The main displays will include the latest products and innovative solutions such as shop fitting, visual merchandising, lights, retail technologies, retail marketing, store architecture and store design, materials and surfaces.


Gathering High-quality Retail Suppliers, Displaying Innovative Retail Solutions

China in-store 2023 is anticipated to welcome over 100 high-quality retail design and solution providers. As of now, well-known domestic enterprises such as Yiree, Changhong, Nexnovo, Max Brilliant, Zkong, Vianolux, Manu Art, OnTime, Shopworks, Yateer, Xingda, Bloom Design, SODA Design, VEGA Design, PJ Design, Bonbi Design, CI Partners will present their latest products and projects.


International brands like VKF Renzel from Germany, BONAMI from Belguim, Outform from the Netherlands, 3M from the US, BDA Design from Singapore, and Cheil Advertising from South Korea will also grace China in-store with their presence.


Special Designer Village, Showcasing More Design-Thinking Store Solutions

To present more store solutions based on design thinking, China in-store will continue to set up a Designer Village, gathering numerous prestigious design firms. With unique booth designs and a plethora of outstanding design case studies, they will showcase comprehensive newly crafted Visual Merchandising & Store Design (VMSD) solutions, to retailers looking to enhance their customer shopping experience, thus, offering visitors an ultimate visual feast. The exhibition will also feature a specially established Design Forum, providing a platform for dialogue and interaction between the commercial retail industry and designers. Experts and leading figures specializing in store design will be invited to share exemplary cases, discuss hot topics, and interact with on-site retail professionals, bringing forth more possibilities for innovation and design inspirations.


Abundant Concurrent Activities, Grasping Retail Trends Holistically

China in-store is well-known in the industry for its high-quality supporting programs. In addition to outstanding booth displays, there are high-caliber conferences, forums, and professional competitions on schedule, delivered in various formats and themes, to help retail professionals explore future industry development trends.


The Retail Stage will continue to focus on development trends of the retail industry, bringing together credible retail academic experts, shopping mall operations executives, and outstanding retail brand merchants to share their insights. They will discuss development trends of the retail industry with on-site professional buyers and seek to find the core value of retail.


The EuroShop Retail Design Award China (ERDA China) will continue its mission to crown the best in Chinese design, selecting the best retail physical store design in China. At the same time, the China in-store 2023 Window Design Competition has been launched to further enhance the competitiveness of visual marketing. The competition will gather high-end window designer brands, display designers, and visual marketing solution providers to search for the most compelling window design.


For more details of China in-store, please follow LinkedIn or visit the official website:

Dear Visitor ,
Visitor registration for China in-store 2019 will be available in October 2018. Thank you!

Visitor Login