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East China’s First JD Mall to Land in Nanjing




The first JD Mall in East China will land in Jiangbei New Area of Nanjing, which will be the second collaboration between JD and Excellence Group after the successful opening of a JD Mall in Changsha.


Located in Jiangbei New Area, the thirteenth state-level new area in China, the first JD Mall in East China signals JD’s confidence in the consumption strength and development of that area. Meanwhile, relying on the influence of two commercial IPs, JD Mall and Excellence Group, the project will promote the commercial upgrading of Jiangbei and contribute to the growth of Nanjing.


Jiangbei New Area is currently promoting urban upgrading with the knowledge industry and knowledge economy. With the support of digital intelligence technology, JD is introducing a technology-supported “new consumption of knowledge” business model with a full-scene immersive experience for customers.


JD’s E-Space omni-channel retail experience store and its upgraded version JD Mall have already been opened in Chongqing, Hefei, and Xi’an, becoming the new coordinates of consumption.




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