China in-store News
DFS Expands Complex with Largest Beauty Hall
Photo by www.rli.uk.com
Travel retailer DFS Group, in partnership with Shenzhen Duty Free Group, opened the biggest Beauty Hall in its global store network on 18 December.
This is the newest addition to the Times DF x DFS Haikou Mission Hills Duty-Free Complex in Hainan, China. The Beauty Hall forms one of the four new blocks to be opened throughout 2022 and 2023. Additional brands in the Fashion and Watches & Jewellery spaces will be added in the coming months to the luxury retail already on offer at Mission Hills.
Spanning more than 68,000sq ft over two levels, the Beauty Hall will initially showcase over 80 beauty brands. By the end of 2022, the Beauty Hall will feature up to 100 beauty brands.
To date, the complex boasts more than 400 luxury brands from the Spirits and Beauty categories as well as the “World in a Day” experiential store in Block 3. The Spirits World, housed in Block 5, was opened in October by Shenzhen Duty Free and includes flagship stores from the top spirits houses and high-end Cognac brands. In total, the two partners have to date opened a retail space spanning 215,000sq ft.
The Times DF x DFS Haikou Mission Hills Duty-Free Complex Beauty Hall continues DFS’ commitment to bring luxury and experiential shopping to Hainan. DFS, which operates stores in 23 downtown locations and 13 major global airports on four continents around the world, is renowned for creating “destinations within destinations”.