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C-star 2021 Fully Launches with Five New Dimensions and Richer Supporting Programmes


From August 31 to September 2, 2021, C-star is set to take place in Shanghai New International Expo Center, providing a one-stop purchase and communication platform for industry professionals to explore the cutting-edge retail design concept and smart retail technology solutions.


C-star, Shanghai's International Trade Fair for Solutions and Trends all about Retail, is the official satellite event of EuroShop, the world's leading retail exhibition. Since its debut in China in 2015, the event has been successfully held for six editions. C-star 2020 attracted 134 exhibitors and 9,006 professional visitors from around the world. Among them, 44% were retail brands and shopping malls. Exhibitors and visitors expressed satisfaction over the professionalism, effectiveness of business negotiations and the future trends that C-star presented.



To improve the one-stop sourcing and networking platform for retailers, C-star 2021 will re-define its five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology, and Retail Marketing.


Another addition to high-quality supporting programmes with unlimited business opportunities

C-star has always been renowned for its quality concurrent events. In addition to excellent exhibitors, a wide range of special zones, forums and competitions await retailers to explore the future develop trends.


The special zone of Designer Village will continue to offer unique booth designs and business networking opportunities for top designers, while the ReTailor Hub will once again work with emerging retail brands to create design and technology-inspired pop-up stores. As for forums, the Retail Stage will bring together retail brands, shopping mall executives and experts to cast light on the development trends of the industry. The H!Tech Stage will focus on smart retail technology and invite renowned technology companies to share their insights. The EuroShop RetailDesign Award China (ERDA China), which made its debut in 2020, will once again deliver on its mission to crown the most outstanding retail store designs in China. The VM Challenge will also expand its sectors to a wider range, with competitions taking place onsite to name the best window displays that enchant people with storytelling. In addition, C-star will introduce a new award, reta china, which is derived from reta europe, one of EuroShop's concurrent events. It is dedicated to awarding innovative technology solutions that have demonstrated outstanding results or potential for development in the retail industry and to drive development of smart retail technologies.


Enlarge exhibitors' high-end client database through customized matchmaking program

As one of the C-star highlights, free customized matchmaking service will be provided continuesly by C-star 2021. To facilitate in-depth communication between exhibitors and potential buyers, C-star has set up a dedicated team to provide this service to VIP buyers from fashion and apparel retail, shopping mall, department store, supermarket, boutique store, etc. Through calls, emails and WeChat, the team can gain a clear picture of procurement needs of those buyers, and recommend appropriate exhibitors and arrange one-on-one personalized reception for them.


C-star 2020 invited a total of 13 VIP buyer groups and completed 310 one-on-one business matchmaking sessions with a high satisfaction rate of 96%. C-star 2021 will join hands with leading media for wider coverage, so as to explore more target clients for exhibitors.


For more details about C-star, please follow C-star LinkedIn as follows or visit the official website:

Dear Visitor ,
Visitor registration for China in-store 2019 will be available in October 2018. Thank you!

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