China in-store 2021 will be postponed

Currently, international travel to China still remains highly restricted, and the outbreak of COVID-19 continues to create uncertainties for retail brands in their offline expansion and sourcing plans. In view of the situation, the organizers have decided, after careful consideration, to postpone the 7th edition of China in-store (Shanghai’s International Trade Fair for Solutions and Trends all about Retail), originally scheduled to be held at the Shanghai New International Expo Centre from August 31st to September 2nd, 2021. The new date and planning will be announced in the coming weeks.

“Witnessing normally a high percentage of international exhibitors and visitors, we decide to postpone China in-store 2021 during the special period in order to gain more time on travel normalization, get well prepared to welcome the fully recovered retail industry and to build a higher quality sourcing and communication platform.” said by Marius Berlemann, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd..

For the next edition, China in-store will continue to focus on innovative solutions in five dimensions: Shop Fittings & Store Design, Visual Merchandising, Retail Lighting, Smart Retail Technology and Retail Marketing. The innovative supporting programme, including Retail Stage, H!Tech Stage, ReTailor Hub, EuroShop RetailDesign Award China, Retail Technology Award China as well as Visual Merchandising Challenge will offer the opportunity for visitors to discuss hot topics with excellent solution providers, leading retail brands, shopping mall executives and academic experts.

In the next stage, Messe Düsseldorf Shanghai will organize a series of offline networking events to share retail industry insights and build deep connections. Meanwhile, the organizer will continue to work with trade media, associations, research institutes and the EuroShop Trade Fair Family to collect the latest and most comprehensive retail information for retail professionals and publish on China in-store official website, WeChat and LinkedIn so that retailers can keep up to date with the latest trends in the retail industry.

For more details about , please follow China in-store LinkedIn or visit the official website:http://www.c-in-store.com/en/.

July 27, 2021

Retail Express

LED: optical illusion at the ‘The Fashion Gallery’ concept in Vienna International Airport

2020-04-15

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Lagardère Travel Retail has recently opened its new ‘The Fashion Gallery’ concept, an 800m² shop in Vienna International Airport Shopping Plaza Terminal 2 Departure under customs area. To make this exceptional and magical, the customer wanted a special design covering an entire wall.

TMM Trison had to make a thorough study of the surface to develop because of the complexity of its particular shape. The French and Spanish teams of the Group installed the largest LED wall in Europe at the entrance to The Fashion Gallery. TMM Trison studio is also able to accompany Lagardère Travel Retail and brands in adapting their content to this specific wall.

The famous Donnerbrunnen

The video production was created and directed by our partner 3D Mapping Factory. The concept was to trigger an optical illusion by extending the existing boutique seamlessly onto the LED screen wall. Then magic occurs: Donnerbrunnen fountain appears and spills water on the travelers, and the audience embarks on a dazzling journey over Vienna’s iconic landmarks. This 105 m² immersive installation takes the passenger experience to a whole new level.

Facts about the LED wall

Hardware: BrightSign
Display Technology: Absen LED, Pitch 4
Installer: Trison and TMM Trison teams
Content : 3D Mapping Factory
Client/End User: Vienna International Airport

You find the Video here.

Source: BrightSign LLC