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Exciting events collocated with C-star 2019


C-star 2019 will be held from April 25-27 at Hall N5 of the Shanghai New International Expo Center. This year's event will bring together 150+ well-known exhibitors from all over the world, bringing unique design concepts and advanced retail technology.

Well-known exhibitors at C-star 2019 include

  • · Smart Retail Technology: JIAN 24, ZKONG, EPSON, BIZERBA, XOVIS, SSLTM, YALIANG, etc.
  • · Refrigeration system: QINGDAO DASHANG, ICCOLD, SANTA, AOLIKE, HIRON, etc.

Get a peek at the list of speakers at Retail Forum 2019

The theme of Retail Forum 2019 will be ‘Dynamic Future of Retail Ecosystem’, bringing together domestic and overseas retail brands, shopping center operations executives, reputed academic experts from the retail industry, leading technology service providers, etc., to create a business platform to share knowledge, insights and interaction.
Currently, Ms. Angela Chung, the founder of Display Community, has confirmed his attendance and will deliver a speech on “Design Trend of Retail Space”


Angela is the standard builder of China's display industry, display promoters and practitioners in the whole industry of China. She is also the research and development experts on China's display training courses as well as the pioneers of Chinese experience shop design.

At the same time, Mr. Xiao Tao, the General Manager of SHIMO, will deliver an insightful presentation on “New Start of Shimao Shopping Mall”.


Xiao Tao, with extensive experience in commercial real estate trading, has been in charge of the investment of China Resources Nanning Vientiane City, the positioning and leasing business development of China Resources Qianhai Vientiane City; and the operations of China Resources Chengdu Region. Since 2016, he has served as the General Manager of Shimao Commercial Investment Shanghai Co., Ltd. He re-positioned Shanghai Shimao Festival City which opened on 28th September 2018, with a new image of ‘trendy hub of a magical city’. During the opening, the cool appearance of the new decoration theme ‘Trendy and Fun Era’, attracted consumers' attention and provided them with a dynamic experience.
More speakers and trending topics will be announced soon. Stay tuned with us.
ReTailor Hub creates a 300 square meter Smart Retail Life Zone
This year, ReTailor Hub, a brand under the C-star exhibition series, will create an enhanced version of the ‘Smart Retail Life Zone’. In the 300 sqm area, it will showcase four pop-up stores including an unmanned store, cosmetics store, apparel store and beverages store. You will experience AI fitting, AI beauty, customer flow analysis, facial recognition, LED interaction, unmanned convenience store, self-checkout and other eye-catching store designs.
Fashion and Apparel: Elf Sack
Established in June 2006, Elf Sack is an apparel brand which insists on the strategic positioning of women's clothing as the core with omnichannel strategy. Elf Sack excels at story-telling; has a passionate, confident and ambitious team; and 15 million female fans. Pursuing freedom, advocating heroism, and giving the product a soul with a design style full of imagination and curiosity; they believe that clothing is entertainment, culture, attitude, and one should never be a follower. Through their clothing designs and brand culture, they convey incredible and positive values that brings out confidence in young women. In 2019, Elf Sack will open up 100 brick-and-mortar stores across China.


Cosmetics Store: Fox Fairy
Fox Fairy is China's leading imported cosmetics chain stores brand playing the world of beauty, selling internationally renowned brands such as GUCCI, CHANEL, SK-II, LANCOME, Versace, Estee Lauder and more. Nowadays Fox Fairy owns 80 stores, and in 2019, will open up 100 new stores in major cities such as Shanghai, Nanjing, Wuhan, Zhengzhou and Changsha. The new generation stores will continue to expand the trend of selling internationally renowned brands, while enabling the latest visual systems to enhance the customer's shopping experience.


Food and Beverage: Rio Fresh
Rio Fresh, a side brand of Rio Cocktail, will bring a brand-new robotic drinks bar at ReTailor Hub. The robotic bartender will provide precise feeding operation and stimulate the actions of the bartender’s shaking motion, together with music and dance, which create more acceptable and public bar service for younger customer. It aims to offer consumer a fresher, diversified, rapid and tailor-made cocktail enjoyment.


Unmanned Convenience Store: Jian 24
Founded in 2017, Jian 24 is an unmanned convenience store providing the cutting-edge AI technology such as computer vision recognition, composite sensors and deep learning, which designed to provide customers with a "take away" shopping experience.

THE GRID unveils at C-star

THE GRID is a networking hub founded in 2017 by Messe Düsseldorf in China, which aims at connecting the digital platform sphere - all those internet companies, providers of disruptive technologies and digital transformation start-ups - with the physical platform sphere, aka exhibitions and its companies from those industrial sectors.
This year, THE GRID will firstly land at C-star 2019, joining force with MobileMonday Shanghai for Smart Retail Start-up Challenge. The winner would receive the fabulous rewards containing the visitor ticket and speaking opportunity at EuroShop, the world’s leading retail trade fair in Germany.
Contact with Ms. Michelle Wang at for further details.

Visitor pre-registration is in full swing. One-click to enjoy 5 benefits

•      Free entry to the show (Valued RMB 100)
•      One complementary show catalogue (Valued RMB 100)
•      Faster admission to avoid long queues
•      Free access to monthly newsletters
•      Free access to four concurrent events

Scan the QRCode to get the free ticket now

(C-start 2018 visitors may log in directly by mobile phone number)
For more details about C-star, please follow C-star Facebook or visit the official website:


Follow C-star @ C-star Expo

Press Contact:

Ms. Renee Zhao 
Messe Düsseldorf (Shanghai) Co., Ltd
Tel: +86-21-6169 8335
Fax: +86-21-6169 8301

Organizers background information
Messe Düsseldorf (Shanghai) Co., Ltd.

Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top 5 exhibition organizers. MDS is committed to introducing world’s No. 1 trade fairs to China and to providing Chinese and international customers with superior exhibition services. MDS is successfully holding more than 20 leading trade fairs and conferences in China, covering the industries of printing, packaging, wire and tube, plastics, renewable energy, medical devices, retail, safety and health, wine & spirits and caravanning. MDS runs branch offices in Shanghai and Beijing with a workforce of some 70 full time employees. The worldwide outbound exhibition business (trade shows in Düsseldorf, Germany and other leading Messe Düsseldorf Global Shows) is organized by Messe Düsseldorf China Ltd. (MDC), serving Chinese exhibitors and visitors with superior customer service from its Hong Kong branch office. Find out more at

Dear Visitor ,
Visitor registration for China in-store 2019 will be available in October 2018. Thank you!

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