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Industry experts to discuss the concept of New Retail and Consumption Upgrading trends at C-star Retail Forum


The concept of New Retail is based on a rapid rise of the middle class demographic and consumption upgrading; pursuit for personalized consumption and special requirements for services would trigger holistic upgrading of consumption. Only by fusing and jointly developing e-commerce businesses and traditional retailers can we satisfy the new trend of consumer needs.


As one of the most important C-star supporting programs this year, the C-star Retail Forum takes the theme of “China's Retail Revolution: New Retail concepts and Future Solutions”. The Forum is designed to promote knowledge exchange among industry elites from both Chinese and overseas retail fields, elaborating on new retail demographics, value propositions, expanding new and revolutionary retail visions and explaining how the Chinese retail market is changing. Overseas markets can introduce foreseeable philosophies into China to demonstrate how China’s retail industry makes innovative development while integrating e-commerce and how to make use of New Retail to maximize consumption. The Forum invites representatives from the industry’s leading retailers, suppliers and service providers in China and the Asia-Pacific in addition to representatives of government, associations, and research & education institutions. More Details as follows:


Keynote Speakers - At a Glance

Seol Do Won
Vice Chairman, Korea Chainstores Association (KOCA), Korea

Topic: Korea's Retail Trends


Dr. Chatrchai Tuongratanaphan
Executive Director , Thai Retailers Association

Topic: Thailand Retail industry – Trends, innovation and opportunities


Wei Wang
Strategic Advisor, Australia Azurium

Topic: Advantages and opportunities brought by physical stores


Mr. Victor Guo
Director, Mall China Shopping Center Development Committee

Topic: Retail Nature and Thinking of New Retail


WINSHANG Micro Forum Knowledge Exchange

Topic: How to Utilize New Retail to Upgrade Consumer Experience


Mr. Deng Junwen
General Manager, Shanghai Shengeng Industry Development Co., Ltd., Zhonggeng Group

Topic: Scenario Application and Prospect of Commercial IP


Ms. Wu Yanni
Co-founder & COO, Penguin Guide, leading retail KOL in China

Topic: How to Grasp Trend of Consumption Upgrading from a Niche Market


Silvio Kirchmair
CEO, Umdasch Shopfitting Group

Topic: Bricks-and-mortar shops are on the move – Offline strikes back!

Hubert de Malherbe

President Designer, Malherbe Design


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