2022 Winners

(SO)What Chengdu

Designer：Various Associates

Brand：(SO)What Chengdu

Brand concept identification

Taking "Don't know, Don't care" as the core brand values, (SO)What advocates that every female can find her own dressing style in the boutique, and represents the unrestrained and independent characters of contemporary females.
Drawing inspiration from the local profound play-watching culture, Various Associates took "Stage" as the design concept. The team maximized the unique site advantages to build a dynamic stage that integrates modern technology and dramatic tension, hoping to bring customers multi-sensory immersive spatial experiences.

Design innovation

As one of the most iconic fashion boutique stores in Chengdu, this project shows the unique culture of the city, and interprets the local cultural context through new approaches. The giant suspended rotating screens appear dramatic and incorporate modern technology, reminding customers of the long, profound play-watching culture in Chengdu. The square double-height facade is open, transparent and eye-catching, forming a favorable spatial relationship for optimizing the view and interaction.
Based on the theme "stage", the spatial design explores multi-layer expressions and experiences.
The rotating laminate panel weighing over 7 tons is suspended in the lightest manner under restricted conditions, thereby realizing a screen that can rotate 180 degrees horizontally and move vertically with electric control. Changing images on the large screen, background music, contrast of black and white tones, and the silver wrinkled accessory counter, all those elements promote the transition of spatial structures and circulations in line with the storyline of "stage", hence creating holistic, immersive experiences and ambience.

Consumer satisfaction

Drawing inspiration from the local profound play-watching culture, Various Associates took "Stage" as the design concept. The team maximized the unique site advantages to build a dynamic stage that integrates modern technology and dramatic tension, hoping to bring customers multi-sensory immersive spatial experiences and build a new fashion styling to Chengdu people.

Environmental protection Practice

As this is a multi-brand boutique store, the client cooperates with different fashion brands each month, so shop windows and product exhibition design need to be correspondingly adjusted. To reduce the waste of resources might be caused by prop replacement, the design team set a huge screen at the center of the space to display products through dynamic videos, thereby replacing conventional posters and helping reducing resource waste.

ANBONG HOME

Designer：AD ARCHITECTURE

Brand：Mauro Malfatti

Brand concept identification

ANBONG HOME is a showroom for Italian paint brand TULLIO, situated within a building materials mall in Shantou, China. It's next to the secondary entrance of the mall. The design of its surrounding stores features many common elements such as signboard, stainless steel, marble and glass, and shows an old-fashioned style and strong commercial atmosphere.
To tackle with the unfavorable position, the client communicated with the other tenant, who finally gave in and leaved an area, which opens up the view to the inner showroom. AD ARCHITECTURE adopted pink structures in this area, to produce strong visual effects and attract sight lines of customers.

Design innovation

The main challenge of spatial transformation was how to break the limitations of the site, eliminate the oppressive feeling and create a breathing space. Based on the linear plane of the space, the design team divided the front part into two sections, in order to create an introverted space that gradually opens up the view and expands towards the inside.
The reception and cashier desk is a bold attempt, which responds to the changing ways of payment in commercial field. The space was made simplistic and free of adornment, in order to encourage visitors to feel materiality, lighting and the space itself. The only furniture at the reception area showcases the contrast between concrete and aluminum-like paint finish, and highlights flexible, diverse material textures.
Geometric shapes in the space are elegant, simple and touchable, creating a floating and free ambience.

Consumer satisfaction

Customers enter the mall through the main entrance and walk out via the secondary entrance, which is close to the project site. After they passed through plenty of old-fashioned stores, they will encounter with ANBONG HOME, which is a big surprise. It feels like that someone suddenly meets an endless and exciting prairie after a long journey in the city.
The showroom offers a unique aesthetic, looking like an art gallery. The spatial design highlights the artistry and quality of the space, while also accentuating the close fusion of materials and space.
The space features an expansive and bright feeling, natural textures and light. The designers emphasized the interaction between space and people, greatly changed the original spatial structures, coordinated materials, structures and colors, and created new fluidity between architecture and space.

Environmental protection Practice

The innovatively created natural light in the space showcases the designers’ desire for and respect of nature. Large areas of space are coated with paint to imitate the texture of natural travertine. The designers’ emphasis on texture not only achieves the desired effects of spatial design, but also effectively prevents the destruction of natural environment and exploitation of natural resources that might be caused in the process of construction.

X11 Global Flagship Store (Huaihai Road, Shanghai)

Designer：BloomDesign

Brand：KK Group

Brand concept identification

Born for Gen Z's new consumption demands, X11 is a retail brand that sells blind boxes, garage kits, ball-jointed dolls, assembly models, exquisite models, ACGN (animation, comic, game and novel) products, books, trendy accessories and artistic toys, etc., to meet young generation's curiosity for exploring the unknown and pursuing novelty and fun. Instead of defining the trend, the brand attracts customers with its inherent mysterious, intriguing genes.
X11 entrusted BloomDesign to conceive its first global flagship store, which sits on Huaihai Road — known as the most stylish commercial street in Shanghai. The new store quickly becomes a hot destination on Middle Huaihai Road and sets an example for the exploration and development of toy industry. Its immersive shopping experiences have attracted many young people in Shanghai.
This is China's largest toy collection store with the most diversified categories of products. The key of the design was to create spatial experiences and style that cater to young consumers' preferences. After discussion, both the client and the design team agreed to introduce differentiated and novel experiences into the store. The store is a two-storey space, which is located on the ground and underground floors of a building and occupies a total area of more than 2,000 sqm. It collects toys of all categories worldwide. The design team hoped that customers would be shocked by its diversity and "largeness" beyond physical-scale level.
To create a story-telling and experiential space, the design team took "X Ark" as the theme, and adopted spatial narratives to tell a story that when the universe collapsed, a scene of "rebirth after doomsday" was actually reconstructed. "X Ark" is a refuge for beauty, a spiritual ark for Gen Z, a dream destination for the young, and a forward-looking, diverse and ideal ACGN world built on an apocalyptic wasteland.

Design innovation

Consumer satisfaction

Toy collection stores are quite new in China's retail market. Nowadays, toys have become a necessity for Generation Z to enrich spiritual life. As Gen Z plays a main role in promoting emerging commercial operations, their preferences and consumption habits have a profound impact on the directions of commercial updating and innovation.
The 6-meter-high shelf visually integrates the two floors of space, and becomes an instagrammable scene and artistic installation in the store. It seems to rise from the ground and extends upwards, creating a dramatic, futuristic, sci-fi and mysterious visual effect. Besides, the transparent glass bridge blurs the physical boundaries of the two-storey space, arousing customers' interest to explore it.
The X11 flagship store in Shanghai serves as a window for customers to interact with the brand, and also a trendy cultural space and platform for them to discover beauty, explore the unknown, and express the self. The novel explorative scenes and unexpected spatial experiences convey the brand's attitude and values to customers.

Environmental protection Practice

The design team innovated a circulation system in the space, and established multi-dimensional relationships in it. The space grows from the environment, and has its own life. Light, textures and other elements in the space interrelate with each other to obtain a balance. Besides, users and space also interact with each other. All elements form a holistic circulation system in the space.

bosie 「Space」

Designer：Leaping Creative

Brand：bosie

Brand concept identification

As a brand experience agency Leaping Creative was invited by bosie, the “unisex” fashion designers’ brand in china to design their largest flagship store (2000sqm) so far in the city center of Shanghai.
The owners wanted to conceive a superspecies from outer space to express the brand's spirit. Following the narrative script of the brand, we built a whole new concept of alien species crash-landing on Earth during interstellar travel and built their base. Based on the research of the brand’s target customer which is the “generation Z”, Leaping Creative co-created the in-store customer journey with “bosie”, also a narrative script was written, which told the story of how “bosie” as an intelligent specie landed in Shanghai from space travelling. The final outcome was a retro-futurism styled store contained from fashion products to a snacks bar and a café to a pet hotel with various interactive installations for young trendy customers.

Design innovation

To respond to the strict building regulations in Shanghai, without changing the outline of the original building, Leaping Creative chose to cover the 40m long façade with custom-made frosty reflective stainless-steel sheets in order to reflect the busy street. a stop points for pets and walkers to lean on was created, severed as a public furniture for pedestrians. Followed the narrative script of the brand, for the ground floor, inspirations were drawn from space exploration equipment: conveyor belts, turbo engine etc. to create the surrealistic environment， while for the 2nd floor, designers transformed the interior to a sci-fi style hi tech lab environment.
To adapt the lifestyle and habits of “Gen Z”, a café with ice cream and snack bar, and a vintage photo booth, single/double fitting rooms, pet- cars and a pet hotel and playground together with the fashion products were located.
Leaping Creative designed various interactive installations according to the script and the clothes collections, offered an immersive and diverse experiences while shopping.

Consumer satisfaction

The façade was designed with stop points for pets and walkers to lean on, severed as a public furniture for pedestrians. In interior, a pet hotel and playground were located by the window of 2nd floor, which can accommodate 2~3 small size cats or dogs daily, customers can also bring their own pets to stay there. We designed various interactive installations according to the script and the clothes collections, offered an immersive and diverse experiences while shopping.
As the offline store offering an exciting and fresh shopping experience, the young people will find a more interesting way to do shopping, date with friends and share on social media.

Environmental protection Practice

All the interactive installations will be used and exhibited in other stores in different cities for fresh experiences. In addition, to increase the service life, we strengthened the structural stability and durability of the shelves, and most of the shelves were common modules, which improved the flexibility and convenience of display adjustment.

Haydon Xi'an

Designer：SALONE DEL SALON

Brand：Haydon

Brand concept identification

The design team created two distinctive spaces that share some similarities in design logic based on the interpretation of the character of their respective cities and Haydon's brand DNA.
Haydon Xi'an is not merely a commercial space that expresses the brand's character through surreal artistic languages, but is also a romantic poetry about style and belief, retro and sci-fi.
The design of Haydon Xi'an inherits the brand's DNA, and maximizes the value for the commercial space.

Design innovation

In this space, customers feel like they're strolling under the water of a pond. The green floor is dotted with several black diamonds and "space capsules" that generate a sci-fi vibe. The fresh and subtle combination of those elements produces a surreal atmosphere.
Parts of the floor slabs were removed to expand the spatial scale, and meanwhile to strengthen the interaction between upstairs and downstairs. The roses "growing" at staggered heights and the cross-shaped concrete beams present the collision of industrial style and artistic retro vibe, the coexistence of sense and sensibility, and the interweaving of reality and belief, which injects a strong metaphor of divinity into the space.
The spatial layout forms an optimized circulation loop, and the array of display shelves and liner lighting are clues of the spatial order.

Consumer satisfaction

The even lighting creates a lightweight, romantic ambience, and meanwhile enhances customers' shopping experience. In addition, lighting that generates color gradients is brought into the space, which echoes the theme color of the space and enrich the visual effects.

Environmental protection Practice

The material selection not only considered local context and the impact on environment, but more importantly created a closed-loop system. The material scheme appropriately balanced functionality, aesthetics, durability and long-term environmental impacts.

NEOBIO SHANGHAI

Designer：PIG DESIGN

Brand：NEOBIO

Brand concept identification

NEOBIO is an original Chinese indoor entertainment brand focusing on high-quality space and super-creative content. Every time it arrives in a new city, it becomes a landmark for local parents and children. After completing its Shenzhen store, PIG DESIGN led by Li Wenqiang was invited to conceive the brand's new premise in Shanghai. Amidst a highly modernized urban context, the project's differentiated design = reshapes a 'back mountain' that is rooted in nature and provides an exploratory environment.

Design innovation

The project is located in Zhangjiang Town, within Shanghai's Pudong New Area. Zhangjiang is an area with many of China's cutting-edge technology companies, and to some extent, it reflects the innovative prospects for humanity's future. NEOBIO's new store in Shanghai features an extraterrestrial organisms-like singular architectural appearance, which contrasts yet coordinates with Zhangjiang's built environment. The building's facade extends the brand's main hue and neutralizes it as an earth-toned yellow, perfectly matching the natural theme. The pacifier-shaped visual symbol along with a series of curved doors and windows stand out against the gray urban backdrop, creating a three-dimensional "Solarpunk" sculpture that wraps up a "nest" that nurtures new life.
The main space is a two-level volume that contains scenes with rich depth and interior furnishings. "Back mountain" is the theme that runs throughout the spatial design. Rainbow, sun, cloud and moon elements are set around the central mountain column. Their colorful, vivid and simple scribbles become concretely real experience, stimulating an affinity for this space. Nature's palette endows the space with a full color spectrum, while numerous visual elements unite to create a lively holistic scene. It echoes Henri Matisse's idea of playing music on the canvas by using colors.

Consumer satisfaction

Both children and parents like this space, where parents can take a rest and get relaxed and kids can freely run and play. Since opening, the project has become a popular destination for parents and kids spending time together at weekends. Various games and holiday events are organized here, offering consumers satisfying and safe experiences.

Environmental protection Practice

The free circulation route connects a series of spaces, and shows the emphasis on users in various aspects. The design adopts a low-saturation and weak-contrast color scheme, and absorbs naturally warm textures. The white light membranes simulate daylight, producing a freely-diffusing and comfortable light environment.
Streamlined boundaries and round corners, environment-friendly materials and anti-skid treatments, as well as the dynamically presented functional system, achieve a delicate balance between clarity and curiosity.

GREEN URBAN JUNGLE / WAT, the First-ever Store in Shanghai

Designer：TOPOS DESIGN

Brand：WATisgood

Brand concept identification

The first WAT store in Shanghai will be a retail store during the day and a bar at night. Therefore, in order to meet the different operating modes, we equipped the space with surround sound hanging sound system and the lighting system with adjustable illumination level.
"Get the bar moving!” This was the curious inspiration of WAT founder Royal.Refusing to sit up, and how to drink anywhere and anytime, we have to redefine the bar. With a width of 5 meters, we arbitrarily arranged a 1.2-meter wide island bar with built-in rotating caterpillar, allowing customers to see the different flavors of WAT cocktail bottles in an unprecedented way. The 1.2 meter high floating central island bar is surrounded by a 30-centimeter-wide table, where people can lean on, play with empty small square bottles, chat with friends and smile at strangers. A group of LED display devices are suspended directly above the bar. The running lights play "SOOOO WAT" in a circular way, which becomes a kind of the visual output of the brand and presets infinite possibilities for future content.

Design innovation

Therefore, in the first WAT store located on Julu Road, we plan to use a minimalist spatial narrative to inject great vitality into the tiny volume. We redefined boundaries, scale and function, and created a green jungle which is full of the spirit of urbanism with restrained but balanced design.
We used different strategies of opening holes on the four sides of the box to hide the equipment and connects the east and the west sides. On the north side, along the inner street, we only left a small opening in the inner area of the bar. Besides, horizontal refrigerator was used to increase the operating surface and display products, which also became a window to interact with visitors in the inner street of MTE. On the south side, along the street surface, we transformed the original sliding Windows into folding Windows, blurring the sense of boundary between indoor and outdoor space, and conversing with the city streets. The extended windowsill serves as MTE's memory of the site and becomes a long bar for indoor as well as outdoor space.

Consumer satisfaction

The WAT store in Shanghai is not just a retail or a bar, but a social center for youth and freedom. "The green urban jungle, a beverage shop for adults, an amusement park for drinking" is depicted by different media and individuals.
Both day and night, people gathered together in this green jungle with less than 50 square meters to drink. Looking at the endless rotating bar, more and more cubes of ice and color flowing in the bottles and cups, listening to the soft background music, the laughter of the crowd and the sound of traffic from Julu Road, the familiar Shanghai becomes so vivid.

Environmental protection Practice

The south side and the outside-facing surface are open to lower energy consumption of air conditioning and machine. As the lighting requirement of retail mode is not as strict as that of bar mode in the day, large window brings in more natural daylight to reduce artificial lighting. Due to distinct requirements of two modes, lighting fixture that can adjust the level of brightness was adopted. Terrazzo, a sustainable and composite material made of recycled marble and quartz stone offcuts, effectively reduces cost and environmental pollution.

YINNO UNICO Boutique Store

Designer：MMC DESIGN

Brand：YINNO UNICO

Brand concept identification

The brand concept of Yinno Unico is to show contemporary females’ spirit of self-growth in multiple dimensions including wisdom, knowledge, courage, confidence, artistic cultivation, etc. Athena, the goddess of wisdom who represents the awakening of females’ power and the break of traditional shackles, can be considered as the epitome of modern women today, and inspired the designers to create a multi-dimensional space for Yinno Unico to convey its brand values.

Design innovation

Stairs are not only used as a transition bridge between the vertical space upstairs and downstairs, but also as a commercial space. How can customers involuntarily lead to the second floor? The temple stairs can lead the people's heart yearning. Step by step from the elevation, the step surface of the bent, with strict proportion, geometry, fold out the vertical, gathered orientation of visual focus, this variation from the reality through the mirror, gradually stronger and weaker, continuous rhythm, playing music in people's hearts is the charm of space. Using axonometric perspective, the two-dimensional plane staircase is "realistic" in the three-dimensional space. It is not only a connection between vision, touch, physical world and mental perception. Perspective opens the world of mental perception for people to see the world, and captures the shadow of nature in the space structure.

Consumer satisfaction

Style for Yinno languages and other shops, are extremely brief, - the lonely feeling, but in the middle of the stairs is very attractive, even when the stairs down the wearing simple clothes, will feel themselves have the special temperament, like a model, actress, goddess, the lights of the whole space have focused on his body, This gives customers a special experience and satisfies their pursuit of beauty and uniqueness, thus attracting many customers and leaving a good impression on the store.

Environmental protection Practice

The piling of various materials and the rich collocation of colors in the traditional commercial space try to become the "dazzling and dazzling" one to attract customers. Too rich scenes will not only have the opposite effect but also a waste of resources. The use of wear-resistant and seamless "micro cement" can be a good imitation of the Pentelic stone commonly used in temple construction. The wear-resistant property can prolong the service life of the space, reduce the loss, and effectively control the cost of the space.

KIKS Beijing

Designer：ROOI Design and Research

Brand：KIKS

Brand concept identification

The project is a multi-brand store integrating commercial functions for brand events and retail activities. The challenge was to integrate retail, fashion brand product launches and short-term rentals into the design conception. To achieve this, we designed a modular system which is an inclusive and open platform to meet diverse market demands. The flexible spatial layout consists of modules in different scales, which can be quickly arranged or moved out of the store to adapt to the requirements of various brands. Inclusiveness and adaptability are the key points of design.
The client requested an open platform for brand product launch events and regular retail activities. Therefore, highly flexible modules were designed with revolving partition walls and displaying cabinets that can be added on and pieced together for different needs.

Design innovation

The core idea is inspired by the motion of planets. The revolving partition wall was designed to protect products form exposing in the harsh west sun and heat during the day, at the same time enriches consumer’s shopping experience by offering various store layout.
The curved and circular elements of the store generate a strong contrast to its rectilinear-style neighbors; Clothes racks, partition walls, shoe cabinets can be lifted, moved on track, displaced freely. The overall spatial design is adaptable to diversified brand activities.

Consumer satisfaction

The month after the store opened, Sales of the store tripled just on the month of it opening, without any media promotions. Many consumers are attracted by the unique facade, and it raises their curiosity to explore the store. Consumers are raving about the rich visual spatial and the unique production displays.
The "Space capsule" evoke consumer ‘s curiosity and create a sense of ritual when entering the store and thus encourages the consumer journey. The flexible partition walls bring freshness to consumer when revisiting. The capsule-like fitting room allowed the fitting experience to be fun at the same time ensuring comfort.

Environmental protection Practice

Our goal is to help the multi-brand retailer to optimize its commercial space without losing individuality, and to create an open, flexible venue for various brands to find the most appropriate way for products display so as to enhance consumers’ perception of brand identity.
Modules can be arranged freely. The display window can be hidden to evoke curiosity and maximize retail area or can be fully open to the street as a stage for various brands to convey their image. The revolving wall can be flexibly adjusted in different ways for sunlight control.

Da Dong Gastro Esthetics

Designer：AD ARCHITECTURE

Brand：Dong Zhenxiang

Brand concept identification

Mr. Da Dong and AD ARCHITECTURE team are willing to drop the "safe" options and "collide" with the currently existing system to break or even ruin it for the recreation. This is a perfect match of the "genes" of both parties. The spatial design is under the "genes" of artistic conception of the brand, which is a risky attempt but with certainty.
Da Dong Gastro Esthetics (Nanxincang) inherits the artistic conception of Da Dong Group, and conveys the brand's values — "Oriental aesthetics, Western aesthetics, Zen, Tradition & Modernity, Advance & Science" to define the dining experience featuring modern Oriental art.
The project not only conforms to the design logic of contemporary era and future exploration, but also shows respect to the core values of Da Dong over 4 decades. AD ARCHITECTURE dug into the brand's philosophy emphasizing progress, culture, taste, art, openness, integration and science. Through the architectural space and sensory aesthetics, the design team unfolded cognition, understanding and narratives of Da Dong with a confident attitude.

Design innovation

The project adopts modern materials and design techniques to interpret the Chinese restaurant. Curved surfaces and shapes divide the space and create the basic form of the restaurant. Curved forms break the stereotype of conventional Chinese restaurants, thus generating a unique spatial experience.
Black mirrored stone materials applied to the floor create a water-like effect. Abstract forms reflected on the water-like floor make people feel as if they are walking into a beautiful “landscape painting”. Light and shadows permeate structural gaps, creating a sense of dynamics and curved beauty.
The entire restaurant is operated as a group of private rooms, which are distinguished by abstract patterns of Chinese 24 Solar Terms made of luminous acrylic and by hues. The black gall wood with soft texture and the black, natural and rough art paint from Italy enrich the black tone with varying aesthetics. Black mirrored stone materials and light gray wood applied to the floor reveal a sense of future and warmth.

Consumer satisfaction

The spatial surface and the large ceiling are painted by hands, and black galaxy granites with market fluidity are applied to the floor, achieving an ideal spatial design effect and controlling the cost as well. Quality and personalized spatial experiences effectively improve the restaurant brand’s spreading efficiency, whilst also attracting more customers to dine here.

Environmental protection Practice

When climbing the stairs to the second floor, the shapes that echo the arc-shaped backdrop wall on 1F come into view. Central tea bar area is set on the passage on 2F. It upgrades the restaurant’s functions and details by offering professional and considerate services, which effectively reduces the number of staffs for allocation compared with tea tables placed in each private room. The white acrylic cabinet emits red light with color gradients, displaying multiple tea leaves and utensils from various regions. Through elaborate design, the tea table can accommodate a complete tea-making system, where utensil, water source, teacup cleaning tool, stainless steel grid and water storage container are showcased in a simplistic manner, based on functional needs.
Washrooms abandon conventional tiles or stones. Instead, they are enclosed by stainless steel. The special lighting alternating between cold and warm colors fills the space with surprise. Gradient glass and foamed aluminum are added to those washrooms in private rooms.

Haydon Zhengzhou

Designer：SALONE DEL SALON

Brand：Haydon

Brand concept identification

The design team created two distinctive spaces that share some similarities in design logic based on the interpretation of the character of their respective cities and Haydon's brand DNA.
The design of Haydon Zhengzhou is inspired by Gaocheng Observatory in Zhengzhou, which is the oldest preserved astronomical platform in China that carries strong historical value. As a listed UNESCO World Heritage Site and one of the most well-known astronomical structures in the world, Gaocheng Observatory represents the exceptional achievements of ancient Chinese Astronomy.
Taking design cues from the structures of Gaocheng Observatory and taking consideration into the local cultural context of Zhengzhou and the brand character of Haydon, SALONE DEL SALON took "Star Observing" as the design thread, to express the exploration of the universe and the unknown and the undefined brand core of Haydon. The structural form of Gaocheng Observatory is incorporated into this retail space, by extracting the spiral form of its steps and reinterpreting its other parts such as Shibiao and Shigui through new structures and materials. In this way, the space presents a dreamy, mysterious retro modern show.

Design innovation

The facade of the store features linear lighting that creates a striking sense of order, and dark green hue that highlights an upscale retro texture. Clay-like finishes are extended throughout the interior space. Both the exterior and the interior show strong features and cultural symbols. Like ancient astronomic instruments, circular lighting fixtures hanging throughout the space dialogue with the local cultural context.
Silver gray tone and dark green retro elements contrast yet complement with each other. The dreamy purple lighting "dyes" the surrounding unique structures with varied shades, creating a visual focus of the "show".
Greenery is brought in to form a path, which adds vitality to the space. The path is like a catwalk, which extends the overall space's design while creating a refreshing experience.

Consumer satisfaction

According to consumers' positive feedback, the project inherits and refreshes HAYDON's brand image. It offers differentiated experiences, and enhances the brand's attractiveness to customers through spatial design.

Environmental protection Practice

The material selection considered local context and the impact on environment, and more importantly created a closed-loop system. The material scheme appropriately balanced functionality, aesthetics, durability and long-term environmental impacts.

Heytea Yongningli Xi’an

Designer：Leaping Creative

Brand：Heytea

Brand concept identification

HEYTEA has created an original “inspired flagship store” in Xi’an: a new experiential space located near the Xi’an City Wall of Yongning Gate. We anticipate it will provide a powerful combination of Xi’an’s regional culture and a new tea-drinking lifestyle.
The historic city wall is just across the street from this flagship store, so we incorporated “exploration and harmony” into the core of our design. The designer conceived of a store facade that is light, transparent and as large as possible to match the city wall. Outside and inside the space, there are lines and curves as well as the presence of opposite elements: light and shadow, history and future, and the desires to travel and linger.

Design innovation

The use of historical elements by the designer is not a pure reproduction, but rather they have drawn upon the essence of these elements to produce a modern re-creation, enabling the new space to connect urban history and present-day reality.
With the modern fog-faced stainless steel and large floor-to-ceiling glazing, the outer side of the boundary wall visually echoes the city wall. The shadow of the trees reflected on the wall is mottled, and the interior and exterior landscape blend seamlessly, hiding the boundary between the two.
The interior of the space is dominated by the sandstone yellow prominent in Xi’ an, which is then embellished with silver gray and bright yellow. The bright yellow serves as a metaphor for the ancient city wall and the royal capital, while the silver gray represents a keen sense of the future.
At the entrance of the store, the order counter has a futuristic, metallic look and is placed in the center. The typically narrow unit has been enlarged and made to be curved with circular components added so as to present a friendly interface that allows customers to feel welcome.
The inner side of the boundary wall faces a long and narrow space. In this limited area, the metal wall is used as a functional space partition as well as a source of experience scenarios and potential mood shifts. There is an iconic arch encased in metal, like a portal to another time and space. Passing through this arch and entering the inner space, customers are greeted by custom-made and handmade yellow bricks. The raised dots processed along the mold may remind customers of the scale dots found only on the armor of Qin-dynasty Terracotta Warriors, conveying an abstract image of history and culture.

Consumer satisfaction

Leaping Creative smartly made a street-orientated with an excellent view of people and the City Wall, as well as a rear private area, making a cool and contemporary tea-drinking experiential space.
The tables and chairs in the store’s exterior area are processed by using a large plane cutting technique, and the tables are made with a transparent yellow resin. The effect of this design is that as the golden sunlight gradually illuminates the city wall, a dreamlike space materializes near the wall, attracting the young people to visit.

Environmental protection Practice

In the inner space, we used custom-made and handmade yellow bricks，which were made from degradable materials. The raised dots processed along the mold may remind customers of the scale dots found only on the armor of Qin-dynasty Terracotta Warriors, conveying an abstract image of history and culture.
The façade, wall and ceiling were decorated with a large area of natural clay，which echoed the simple and earthy city texture, and created a penetrating and lightsome space as a whole.

Springfield Pet Hospital

Designer：SHEJIN SPACE DESIGN

Brand：Springfield Pet Hospital

This project is located in Hangzhou Qianjiang Century City, a total of 200 square meters. The proprietor, Springfield pet Hospital, has a mature pet clinic in Liangzhu, Hangzhou. By running their business, they found that more and more pet owners pay attention to the hospital environment. Therefore, the proprietor approached us when preparing their branch, hoping that we could help them to build a new clinic with both professionalism and quality.

Design innovation

From a professional point of view, pet hospitals should be rational rather than emotional. However, as the users are sick pets who need more care, we believe that "harmony of hardness and softness" should be the theme of this space. That is to say, it can give warm care while showing professionalism of our studio.

The decoration of the space is mainly cream white and grey bean green.The warm tone of the micro-cement wall enhances the cozy atmosphere. At the same time, the bean green conforms to the original brand image of Springfield: life, vitality and vigor. They are also blessings of pet hospitals. They hope that all pets can grow up healthy and active.

Suning 3C Tide Play Experience Store

Designer：D&M (Guangzhou) Creative Design Co., Ltd

Brand：Suning Commerce Business Group

Brand concept identification

In Suning's first 3C trendy store, we designed a scenario-based retail experience store that is "full of awakening and rebellious consciousness".The clever use of neon tube and stainless steel, let the space flow everywhere with illusion and innuendo.The complexity behind all things is not hidden, emitting clear and crisp light and shadows.It shows that Suning's strict selection attitude towards fashion products, but also awakens the hearts of consumers, independent, sober, bright, not bound by the trend, to choose the most suitable for their own beautiful tide products.

Design innovation

We strive to capture the moment when people's mind accidentally awakens and try to freeze it to fill the mind.This is at the heart of the strategy in this case.From this, the designer extended two spatial logic lines.
The merchandise has its own display space . The space as a whole consists of two contemporary elements, neon light and stainless steel, to form the look of the trendy products, unmistakably materialized in the mall.

Consumer satisfaction

The neon coexistence of reason and sensibility is a relaxed gesture of deep contemplation of the complexity hidden beneath our dark shadows.It points straight to the heart, shining a light on hope and possibility, but does not provide definitive answers.It echoes the light released by consumers' inner awakening after realizing the complexity of matter, and also reflects the rational, restrained and strict attitude behind SuRoaring's product selection.

Environmental protection Practice

Both the double circular ceiling shape of the ceiling and the cross-shaped neon tube and the continuous strip of lights it forms express the locked and indeterminate attitude.Focusing the consumer's eye on the finer details of the space and then pointing to greater possibilities.Not so specifically pointing, yet not so much pointing to nothingness. To lead people to think, to activate the possibilities within, is the ultimate goal.

AIRMIX Lifestyle Concept Store

Designer：SpActrum

Brand：AIRMIX

Brand concept identification

AIRMIX is a lifestyle boutique located in Xi’an, designed by SpActrum. AIRMIX Lifestyle Boutique (Xi'an Store) is the first showroom store of the newly established lifestyle boutique buyer brand. The challenge of the project consists in a relatively small shop area, where a strong image of the new brand is to be showcased while building a significant identity for AIRMIX. It starts by redefining the position that lifestyle holds for human life. Rather than something adhesive to everyday life, SpActrum understands lifestyle as an essential need deep inside humanity. It's fragile yet unhesitatingly steady. It’s like a bubble of soap, transient and pleasuring. Bubbles become both a metaphor for such need and the form-making concept of the design.

Design innovation

SpActrum introduces the metaphor "bubbles", which is not only a design concept echoing the lifestyle boutique topic, but also a form manipulation methodology used as part of the design. The final formal presentation is a collection of the deliberately selected fragments of the latent generative geometry, or "bubble clusters", which are developed into a series of seemingly very diverse sculptural display objects: altar, cabinets, shelves, floating slice, etc., formally optimised yet functionally-customized for best showcasing specific products. Although not apparent at a first glance, the order of the latent generative geometry creates a formal consistency and unifies the objects in space.
When soap bubbles cluster together, they form a series of interconnected domes, with planar walls separating each bubble from the next. The form and structure of a bubble as a physical phenomenon serves as a formal inspiration for the design. Through geometrical iterations of bubbles shifting in scale, being intersected by planes or other bubbles create a series of sculptural fragments that populate, connect and divide space.

Consumer satisfaction

The fragments of bubbles are sculptural elements that divide and connect space. The shop is situated in a corner of a bustling mall. The longer side of the L-shaped space faces the south side. Along its back wall, the debris of the bubble makes an altar-like space for skin products and cosmetics. The intensity of the lighting from the ceiling in contrast with the serenity of the altar is a subtle ironic gesture of consumerism.
The large walkable steps are also display units in themselves allocated for oversized items such as luggage, speakers or similar. The "bubble debris" hanging from the ceiling identifies a "Road to Fragrance", which grabs the attention when looking up and creates a route that can be navigated by following the scents that are applied to the edges of the bubble fragments themselves.
Being a new boutique brand, the front facade features the full height brand logo as illuminated boxes and LED screens. A-I-R-M-I-X, with A and X, gently tilted towards the centre to indicate two entrances at two ends. Through this design SpActrum helps the newborn brand AIRMIX to establish a distinct and memorable brand image -- strong, trendy, arty, and out of the ordinary.

Environmental protection Practice

Most of the materials used, such as steel and glass, are fully recyclable. 100% LED lighting is used to reduce energy consumption. Most of the suppliers for construction are located within a 50km-radius, which helps to reduce the carbon footprint on transportation. This boutique's purpose is to bring a glimpse of lightness to the "heaviness" of urban life both by its bright form and the sustainable lifestyle it represents. 

Chinese Baijiu Pub

Designer：Cheil China

Brand：Chinese Baijiu

Brand concept identification

The main feature of Jiangxiaobai Pub is the combination of traditional and modern design, its traditional Chinese courtyard tribe and industrial laboratory does not look like the standard Chinese and Western kitsch in the bistro. In fact, the crust is close to high-end spaces, emulating ultra-luxury kitchens and trendy retail boutiques. Space sharp, minty and modern. In this restaurant, a custom designed pavilion lighthouse, inspired by Chinese Dunhuang architectural carriers and beautiful Dunhuang murals. It transports diners into a modern interpretation of the Chinese History Museum, a Pub that celebrates Chinese drinking culture and modern Chinese aesthetics.

Design innovation

The innovation of design ideas is not to promote the development of new technology, but to give new meaning to design. My design innovation is looking at product usability and whether it adds meaningful value to human life, which is not determined by technological sophistication. What users need is not only satisfied through form or function, but also through architectural space experience.

Consumer satisfaction

We implant users' viewpoints into commercial space decision-making, friendly transform commercial space experience goals into user behaviors, and actively run through a user experience culture in the space, making them think about how to influence customers in their normal consumption decisions and actions.

Environmental protection Practice

In the process of interior decoration design, natural materials such as bamboo, stone and cement, as well as environmental protection integrated man-made panels are used as finishes. The use of natural materials plays an important role in the ecological benefits of green design concepts. Because people have been pursuing a more natural way of life, after the epidemic, people's yearning for natural life has become stronger and stronger.

Retail space for unmanned glasses

Designer：Parallect Design

Brand：Handker glasses

Brand concept identification

The first store is located in Hangzhou. Relying on the development of the Internet and artificial intelligence in Hangzhou, combined with the store's futuristic and technological visual effects, it provides new marketing ideas and a new interactive and intelligent shopping experience for the current traditional retail space, conveys the consumption concept of young and fast fashion, and stimulates young consumers to explore and release themselves and beauty.

Design innovation

Different from the traditional retail space, The Companion Glasses aims to create a technology-driven new retail service focusing on providing users with convenient glasses. Through the independent research and development of unmanned mirror terminals, intelligent cleaning, AR trial wear, new retail system platform, make full use of big data analysis and processing, intelligent hardware, deep learning, big data and other technical means to construct unmanned shopping scenarios.

Consumer satisfaction

The design uses a large number of geometric shapes interspersed, and gives different materials and colors to create a sense of technology and futuristic space atmosphere, so that the user experience immersive consumer fun, in the self-trial, choice, consumption at the same time, shuttle through the future technology experimental space.

Environmental protection Practice

The tabletop spherical acrylic container contains goods, as if preserved in the future laboratory space, waiting for users to discover and explore. The staggered tabletop display system produces a "Mondrian" classic. Let users experience the "sense of achievement" of completing tasks without external interference in the module space where the sense of the future and the sense of technology coexist. Translucent acrylic panels interspersed with settings give the overall architecture a hazy visual effect. As consumers weave through it, their eyes peek through the translucent colored acrylic panels, creating a feeling of shuttling through the future of technology space.

bibu Pet Store

Designer：One Fine Day Studio & Partners

Brand：bibu Pet Store

Brand concept identification

Situated in Guangzhou CBD Zhujiang New Town, a celebrated community gathering commercial, living, fashion and cultural landmarks, bibu is a visually appealing pet boutique with a strong sense of character. One Fine Day Studio & Partners(refer to as ofD) was tasked to draw its retro yet novel store image and create an immersive consumption space with rich storytelling and aesthetical joy. We made a contribution to BIBU’s brand value with storytelling spaces.

Design innovation

The brief called for a full-equipped pet service centre encompassing from pet food and supplies retail, boarding and caring, training to vet clinic. Accordingly, ofD conceived BIBU as a multifunctional “space ark”, and carefully divided the two-storey structure and 600-square-meter venue into multiple zones as specified by their different request in space and privacy, arranging the inviting ground floor for retail, upper mezzanine area for caring and the whole second floor space for veterinary. Meanwhile, café DOPPIO——featured as an eye-catching entrance——is slotted in to cater for customers’ waiting time and provide a platform for social.

Consumer satisfaction

Beyond functional structure planning, ofD intended to unfold a multiple time and space odyssey for guests, merging together visual elements with a nod to sci-fi classic “2001: A Space Odyssey”, Space-Age-worthy and symbolic architectural language and sensory re-imaginations of Retrofuturism aesthetic. Layered hues and accessorised details, varying in accordance to space settings, imbued BIBU in a dynamic theatrical atmosphere.

Environmental protection Practice

Departing away from previous functionalism confined design approaches for pet shops, ofD’s vision provides a brand new perspective for constructing pet spaces. Creatively introducing “Space Age” as the key motif and interpreting the space with a nostalgic and experimental style, both are derived from ofD’s deep insight on the preferences of pet industry’s main consumers. And the practice also contains ofD’s reflections on the post-pandemic world and current issues, aiming to build a space experience that goes beyond current time and space spectrum and connects with the past to seek new hopes for the future.
BIBU pet store project is innovative in the way that ofD brings oft-used spatial narrative concept into the design of spaces for an emerging industry, setting an unprecedented example for upcoming projects, and presenting timeless beauty in this pause of time for guests to resonate and interact with the venue.

Fresh Stewed Edible Bird's Nest（XFSEBN）-Beijing Flagship Store

Designer：Leaping Creative

Brand：Xiaoxiandun

Brand concept identification

XFSEBN promotes a brand-new Chinese style nourishing product, which is growing fast in the Chinese market. As the first offline store, and experience center, XFSEBN has entrusted its design to Leaping Creative, reputed for its competence in retail brand experience design. Leaping Creative aims to establish a diverse experience mode with logic, based on its prior market investigations on customers’ consuming habits and experience expectations.
The project, renovated on an old three-storey commercial building, occupies a select area within China Central Place CBD, Beijing, neighboring the luxury shopping center SKP. For its enclosing surface, the designers apply U-type glass to create a continuous vertical profile. In the channels of the U-type glass sheets, a dynamic lighting system is installed to produce a peaches-and-cream luster, achieving a visible brand-promotion effect.
Inspired by the mild smooth and soothing taste of bird’s nest soup and its nourishing effects in producing a peaches-and-cream complexion, the designers adopt “translucent” and “flowing” to express their design ideals, aiming to endow various building materials with new spatial representations.

Design innovation

In order to create a sense of bird-nest like feeling, after many testing, designers from Leaping Creative choose the translucent white dupont corain, which are largely used to shape the seamless curvy and continuous wall throughout the 1th floor. As the heart of the interior space, the refrigerant area made of glass has incorporated the brand concept “freshness”in its designs to ensure the best nourishing effects.
Since there is only one product category, the design team has included a module for scientific knowledge and culture in addition to product display area, boosting an immersion experience for customers. The first floor is founded as a retail store for the touchscreen interaction, product display and after-sales service areas, which composes a space for a holistic offline image.
on the second floor, Leaping Creative implanted a cultural scenario to simulate the living conditions of swiftlets, including their caves, rainforest, and modern swiftlet houses, creates an immersive experience scene through multimedia technology.
The third-floor functions as an appreciation and partying area. An invisible sliding partition stands between the VIP area and the water bar, enclosing a space for more private aesthetic activities.

Consumer satisfaction

After the opening, the flagship store has become a place for many stars and celebrities to punch in with the image of an immersive bird's nest experience center full of science and technology. The brand holds offline activities related to bird's nest around members, which becomes an art space for in-depth communication between loyal customers and brands.

Environmental protection Practice

To fulfill the concept of sustainability, we followed the "empty bottle recycling" plan advocated by the brand, designed a whole display wall in the after-sales service area on the first floor for displaying the recycled the empty bottles, at the same time, we will also work with the brand to develop and design the recycled empty bottles into peripheral products to give back to customers.

Guangzhou Automobile Hall Upgrade and Reconstruction Project

Designer：Guangdong Upal Display Technology Co., Ltd.

Brand：GAC GROUP

Brand concept identification

Under the core design concept of "harmony", freehand landscapes with strong oriental aesthetics are used as carriers.

Design innovation

Based on the integration of oriental philosophy and modern technology, the innovative use of the combination of cardboard and dot matrix screen design techniques has transformed the thick and dense wall columns in the original exhibition area into a rich and varied Guangdong four-season theme background, integrating the beauty of the oriental eclectic artistic conception. The modern technology and fashion exhibition area allows users to present a vivid and freehand picture if they are in the middle of the landscape.

Consumer satisfaction

Through intelligent and fun black technology, combined with the customization of video content, it provides an immersive interactive experience, and truly gains the concept of GAC to build a good car.

Environmental protection

Through intelligent linkage and centralized information display, the concept of environmental protection is implemented.
The display medium selects Caleb, which is a specially formulated copolymer resin, which is not only environmentally friendly but also has outstanding performance.

KYUUSANN, Chengdu

Designer：PIG DESIGN

Brand：KYUUSANN

Brand concept identification

Founded in Hangzhou, WASABIYA is known for attracting diners by creating exquisite Japanese cuisine and innovative scenes. Its sub-brand KYUUSANN, which serves Japanese barbecue and wine, opens a new premise in Chengdu, a creative city of gastronomy recognized by UNESCO, expecting to realize local exploration and innovation though insights into the catering market. Led by Li Wenqiang, PIG DESIGN decodes and retranslates the cultural context of this vibrant city, by conceiving a digital contemporary socializing space for the catering brand. The design creatively breaks the conventional image of Japanese restaurants, and introduces a worldly atmosphere as well as a sense of future and technology into modern daily life.

Design innovation

Complemented by metal and granite, LED becomes the protagonist of the space. Particles move according to the command of AI parameters, hence creating a world awash with digital smoke. While producing a sense of drama, these staggered fine matters also echo the face-changing of Sichuan opera, expressing respect for this kind of ancient Chinese romantic art which turns abstract emotions and feelings into specific visible symbols.
Metal structure, characterized by a strong industrial style, runs through the interior. Matte reflection, together with digital scenes on the curved surfaces and a subtle interplay of light and shadow, bring artistic commercial spatial experiences. Eggshell-shaped seats endow the fantastic space with a distinctive visual effect, whilst also making diners feel like being wrapped in a comfortable way. The triangular steel frame structure takes cues from flying wings. Cracked wall-like installations symbolize the vitality of life. Hand-stitching blue fabrics, which enfold seats and background wall, infuse the cyberpunk socializing context with a sense of reality. The dialogue between the present and the past provides a unique emotional experience, as well as an immersive spatial ambience.

Consumer satisfaction

According to consumers' feedback, KYUUSANN offers them varying experiences throughout the day. From the grilled chicken served in the daytime, to the evening meal and the lounge atmosphere after supper time, the space provides varied immersive experiences. Besides, artists' works displayed on the LED screen and the spatial forms enrich the consumers' experience as well.

Environmental protection

For the sake of cost reduction and environmental protection, the designers chose small pieces of square LED screens and combined them to produce a curved volume, instead of a piece of large one. Though there are some subtle gaps, the multimedia artist smoke-patterned digital screen visually eliminates these defects, thus achieving a perfect balance among cost, function and aesthetics.
Centered on the circular bar counter in the middle, left and right circulation routes are arranged in a symmetric yet differentiated manner. Getting off the beaten track, such arrangement enables the space to accommodate dining area, afternoon tea area and wine bar and to offer multiple catering services. Grilled processing allows traditional raw and cold Japanese cuisine to be transformed into cooked one featuring the smell of fire, which helpfully evokes diners' enthusiasm and removes their concerns about food hygiene in the post-pandemic era.

Industrial and Commercial Bank of China 5G Smart Bank

Designer： Changhong Building Decoration Engineering Co.,Ltd.

Brand：Industrial and Commercial Bank of China

Brand concept identification

China industrial and commercial bank of China branch in 5G bank of wisdom is a traditional bank branches to digital transformation to the branch to use big data, Internet of things, artificial intelligence, biometrics, 5G and other cutting-edge technology, such as the financial, social, life scenes, to provide multi-channel, omni-directional service and intelligent, personalized consumption experience, Is a "easy to use, good-looking, fun" smart bank.

Design innovation

“xi” Is the morning sunshine, represents the vitality and the future; "Ji" is short for Hebei Province, meaning "light of hope", expressing the vision and confidence for a better future. The bright light, flowing ripples and changeable colors in the hall convey the design language through time and space, implying the passage of time, evolution and development; Light and bands of light extend from the facade of the building to the interior Spaces, echoing the design theme.5G smart bank is a smart bank embedded in life, which includes four themes: "smart hall", "smart finance", "smart people's livelihood" and "smart health"

Consumer satisfaction

Space environment through environmental intelligent environmental control system, not only in energy conservation and environmental protection but also in customer comfort experience is very good.
In terms of smart finance, smart people's livelihood and smart health, users can purchase E-purchase, E-life, bank card and financial supermarket products by scanning code through "interactive Mall" and "Smart Tree". Digital display with the same screen can be exchanged hot products, to achieve the public, personal and other comprehensive business management; Remote expert support to improve service efficiency; Intelligent container enables online booking product customers to fully replace counter delivery with self-service collection and improve customer experience.
We will build a "window of government affairs" that connects the government and the people, and help build a service-oriented government. "Internet + financial institutions + e-commerce" creates a scene of financial services for agriculture, rural areas and farmers, showing the social responsibility of targeted poverty alleviation. The "network + Inclusive" strategy promotes the inclusive strategy to support the real economy and serve the national economy and people's livelihood.
Intelligent identification, customer non-sensing temperature measurement, periodic dynamic atomization elimination, etc., to achieve intelligent epidemic prevention.

Environmental protection Practice

Intelligent environmental control -- The environment of the service hall can achieve intelligent control of all aspects by collecting parameters such as illuminance and air quality in the hall through iot sensors, so as to meet the requirements of energy saving and consumption reduction and fine management of the service hall. The specific controllable scope includes: intelligent electricity system, intelligent lighting system, intelligent air conditioning system, and intelligent fresh air system, so as to achieve the purpose of energy saving and environmental protection.

Fangting Commune Bookstore, R29C

Designer： a9a rchitects

Brand：Fangting

Brand concept identification

The project is located in R29C in Sanshengxiang, east of Chengdu. It is the second community bookstore opened by Fang Ting in Chengdu after the one in OCT O'Park.
It is not only a bookstore, but also a high-quality cultural space that combines creativity, aesthetics and social scenes.
In this parent-child bookstore, visual expression and spatial design play an equally important role.  
Therefore, at the beginning of the project, we worked with Fangting to create a unique IP storyline for this bookstore — a story of adventure and exploration in the form of illustrations, in which the small people and monsters living in the wetland forest help each other and work together to find the lost gems.  
The huge "Neutral Monster" gate is six meters long. Combined with a deliberately low entrance height, it gives people a hint, and encourages them to step in and explore the unknown world in the interior.
The playful shape of the plastic floor and play facilities form activity areas to attract customers to stay.
Consistent with the store in OCT O'Park, this project also adopts white-gradient film to cover the glass partitions, giving the bookstore a pure and mysterious appearance in the cluttered environment of the shopping mall where it sits.
In the store, many IP images are incorporated into the space design, which not only enriches the space, but also adds a lively vibe to the warm atmosphere, and highlights the innocent and romantic tonality of the children's space.

Design innovation

The interior space is dominated by a wood tone.  The structural columns are designed in the form of trees, and produce a scene of a "jungle" together with the wooden bookshelf walls and the wooden grille ceiling, which highlights the theme of "wetland forest".
Three green areas outlined by irregular arcs are "puddles" scattered in the "forest", which function as three reading areas for children.
The circular bookshelf walls of different heights wrap the "puddles" on the raised platform, creating a strong sense of spatial realm and generating a spatial hierarchy of ups and downs in the interior featuring unobstructed views.
The largest internal area is a green "puddle" enclosed by wooden wall bookshelves higher than human body. It's a relatively independent space for the bookstore's VIP members, used to hold reading events on a selection of picture books, lectures and other various activities.
The backdrop of the cashier desk is a large area of irregular wood plates, which are combined with light strips inserted in the grooves. Just like the section of trees, the irregular wooden components are arranged layer upon layer, strengthening the imagery of trees and forest in the space.  
The interior design takes into account children's use habits and ergonomics. All edges in the space are rounded, and all facilities are designed based on the consideration into the physical scale of children. 
On the premise of ensuring safety, we respected the curiosity of children. Through the design, we intended to guide and stimulate children to play in the space, and to really establish emotional connection with the bookstore in the process of exploration.  

Consumer satisfaction

There are a large number of residential quarters around the project's site. The bookstore is therefore positioned as a "parent-child" bookstore, in order to fit the family consumption demands in the surrounding area.
After Fangting opened, we found that its customers were more diversified than we had expected. It has become a new destination for parents and children in the surrounding neighborhood.  
Fangting is not just a bookstore, but like a forest that grows out of the community — a space that people are willing to frequently visit. Residents in the community read, play and shop here, children grow up with it. This bookstore provides a lot of warm scenes for the community. This is much more significant to that the design itself.

Environmental protection Practice

Based on children's curiosity of perceiving the world by touching and the attribute of this parent-child bookstore, we adopted children-friendly green paint, to create a comfortable space where children can enjoy playing and freely touching interior surfaces without bring harm to their body.

Shenzhen Aier See You Ophthalmic Outpatient Department

Designer：D&M (Guangzhou) Creative Design Co., Ltd

Brand：Aier Eye Hospital Group

Brand concept identification

Multi-level brand value construction and all-dimensional experience in the 1200 square meter space is a new scene that tells a perfect transformation story of "Finding a better yourself".D&M determined the design strategy: "Based on the tonality of design "youth, vitality, graceful" to create a 1200 square meters of ophthalmic medical aesthetic space, open structure connecting diversity and interest, the emotional experience of young people in the fashion community encapsulates the experience core of rational diagnosis and treatment process, display AIER See You brand personality and temperament between the extension".

Design innovation

"198 Mirroring" is the art installation of the front desk ceiling,Dome is composed of 198 8K stainless steel mirrors. Looking up, you can see 198 mirror images of themselves dotted the sky like stars, implying the psychological suggestion of "Finding a better self", and inspiring wonder and imagination like sparkling water.
Creative steel puppetry and blue ball, the philosophical conception of "Heaven, Earth and Human" and the imminent perfect transformation hint present a balanced and harmonious space language system.
The semi-private interstellar travel gate is built with youthful, romantic and fashionable styles. There is always one that suits your mind. Wander in it, or take a rest, or consult, or entertain yourself.

Consumer satisfaction

D&M have built three main core experience areas of "Beauty (Change for beauty), Knowledge (Trust for knowledge), and Faith (Action for faith)", insight into the consumer's infiltrating experience process under the consumer psychology,and create a "Youth dream field" that young people are fascinated by nowadays.

Environmental protection Practice

Unobstructed high transparency inside and outside field，the open and transparent design thinking is not only based on lighting and space release, but also can feel the highly confident and efficient and safe cognitive expression of AIER See You brand.

Retail Space of Zhima Health at the Universal Beijing Resort

Designer：Beijing Wuxiang Space Architecture Design Studio

Brand：Tongrentang Health Pharmaceutical Company

Brand concept identification

With the experience of two existing stores, Zhima Health has taken consumption experience to the next level-on top of functionality and social networking, the space is expected to also offer an ever more critical emotional value for consumers, which is what Wang Yong must address as the first challenge.
What Wang Yong had in mind was to target a certain customer group for Zhima Health with a brand new architectural style, which should conform with the culture of Universal Beijing Resort, cater to the diversified consumption preferences of the young generation, comply with the brand genes of Zhima Health and fit in the limited space.
As a result, Wang Yong and his team decided to incorporate inspirations from Inception, multi-dimension, fashion and traditional brand genes into the design to deliver a space which is on the one hand fashionable and sci-fi and on the other light and friendly.

Design innovation

Taking advantage of the high ceiling, Wang Yong deployed numerous towering wood arches, which were designed to intersect on the ceiling and then extend all the way down to the bottom of the rammed earth walls where product shelves were mounted.
Four pairs of life-size wood spiral stairs echo each other overhead, threading through arches from a height and dominating the shop-in-shop. The entire space, thanks to the arches and stair structures, resembles an unfolded accordion which is waking up the folded time and space.
On both horizontal and vertical dimensions, the use of mirrors enhances visual spaciousness. A whole glass on the ceiling and one side of the wall, together with the stretching structures that present a distortion in time and space, seems to have eliminated the boundary of the space and distorted time in a dazzling way. With light projecting from underneath the ground and structured light belts on the arches, a metaverse of new retail space is throwing its arms wide open to all customers.

Consumer satisfaction

Building on Tongrentang’s brand recognition over the past few centuries, Zhima Health, through the concept zero store covering an area of nearly 20,000 square meters and the new retail social space of merely 30 square meters, is extending its antenna with innovation and courage ingrained in the brand to reach the future market. To meet the demands of the new market and new consumption groups, it is brewing a new interpretation for the genes of its parent brand through space, for which Wang Yong has led the interior design— in hopes that the retail space at Universal Beijing Resort can strike a chord with the young customers, heralding a brighter future for Zhima Health albeit a small beginning through the combination of tradition and innovation.

Environmental protection Practice

The main materials are mirror stainless steel, rammed earth, glass, art paint, and the collision of modern industrial materials and primitive and rough rammed earth makes the space complement each other. (all belong to Class A fireproof material, green and formaldehyde-free)

SUPER GAMELAND，WAT@CSC

Designer：TOPOS DESIGN

Brand：WATisgood

Brand concept identification

The WAT Changsha store site is located on Jiefang West Road in Tianxin District, the most lively and bustling commercial area in Changsha. There are dense restaurants and snacks, bars and nightclubs and shopping malls. Every Changsha resident has a story of Jiefang West Road, which is the collective memory of the city.
The small square bottle is a classic WAT product, inspired by perfume packaging, and is now a pivotal brand memory. If we only perceive it as a product, with the traditional display and sale, the small square bottle is just a beautiful wine bottle. But if a bunch of small square bottles becomes a transparent wall, thousands of small square bottles become a bright façade, it will make the small square bottle a super material unique to WAT, even make it a super symbol of WAT.

Design innovation

WAT doesn't just produce great light alcoholic beverages but is also passionate about providing fun content and experiences. We implant a super game land in the 200 square meters of space along the street, which is not only good to drink but also fun.
The first is the main entrance "Newbie Field", which consists of three curved LED screens with "slot machines" embedded between the entrance on the ground floor and the folding window on the second floor. There is also the PK seating area, the interactive WAT maze, the portal stairwell and the game copies of the box seats. Finally, through the atrium, customers can look down on the rotating bar with a constant flow of drinks and people.

Consumer satisfaction

Since its opening, WAT has seen a constant flow of customers. The Changsha locals come here to have a drink and make friends. We injected WAT's brand in the ultimate collage of city symbols and conveyed WAT's brand value of "good drink, good look and good fun".
WAT Changsha store will be a super game park, where alcohol and games are played to the extreme.

Environmental protection Practice

6,000 small square bottles were recycled, and the bottles, without their packaging, are like crystal clear glass blocks. After structural calculations and taking into account the material characteristics of the bottles, we used 5mm thick tempered glass as a support member. 6,000 bottles were evenly arranged in 16 steel modules, with custom wall wash lights hidden above and below each module, and laminated tempered glass to ensure safety. In addition, the light-transmitting concrete of the bar and the washed stone of the floor are sustainable materials.
Folding glass doors on the ground floor, as well as folding windows on the first floor, are well insulated in winter to reduce heat loss, while in summer they can be opened to help with natural ventilation, saving energy on air conditioning and mechanical ventilation.