Exhibits of interst:Shop Fitting, Visual Merchandising, Lights, Retail Technology
Purchase Requirement:Project management, Materials & Surfaces
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Category:Materials & Surfaces
X11 is a retailer that sells collectable toys from across the world. The brand entrusted the design team to conceive a new flagship store in Incity Mega, a shopping mall in Wenzhou, China. As a leading brand in toy retail sector, X11's every move is spotlighted in the industry. In line with X11's concept of presenting every store in different cities with a distinct design strategy, the project is intended to create differentiated and rare experiences, to turn the new flagship store into an attractive commercial destination. The design team dug into the cultural context of Wenzhou City, which has a history of more than 2,000 years, trying to figure out commercial space expressions that respond to both the local context and the current era. The space is constructed and presented through contemporary design languages, which encourages young customers to experience and rediscover traditional Chinese culture.
The design team combined mortise-and-tenon joints, a traditional Chinese architectural element, with the cool, fashionable image of toy collections supplied by X11, to create a unique experiential space that incorporates China-chic aesthetics.
Exhibits of interst:Shop Fitting, Visual Merchandising, Lights, Retail Technology
Purchase Requirement:Project management, Materials & Surfaces
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