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About ERDA China

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ERDA China (EuroShop RetailDesign Award China) is derived from ERDA which is one of the supporting programs of EuroShop Trade Fairs. ERDA is organized by Messe Düsseldorf GmbH and EHI since 2008 to award the most compelling store concepts from all candidates. A well-honed mix of store architecture, colours, materials,lighting and visual merchandising, the clear communication of the product range as well as direct means ofappealing to customers are key criteria for the jury of experts.

As the Chinese retail industry has formed its own pattern with Chinese characteristics during its development, one set of criteria is no longer the optimal assessment for retail designs in both China and other countries, we establish ERDA China for the unique needs of the Chinese retail industry, and invite more domesticexperts to join the jury and crown the outstanding store designs in China.

 

NORMINEES’BENEFITS

  • The projects will be shown to 10+ expert judges and 100+ retail brand judges.
  • The projects will be displayed in the form of postcards (including contact information) and distributed to more than 12,000 China in-store 2021 professional visitors.
  • TWO free tickets for EuroShop RetailDesign Award China ceremony (value RMB 2,000).
  • The chance to be interviewed by the organizer and media, and the interview will be released on China in-store official WeChat, Website and media partners’ platforms.

WINNERS’BENEFITS

  • ERDA China trophy and certificate which are endorsed by EuroShop.
  • A free 9sqm booth in China in-store 2021 Designer Village (value RMB 25,992).
  • TWO free tickets and local travel expenses for ERDA China ceremony.
  • Keynote speech at China in-store 2021 Retail Stage, sharing their experiences and project highlights to over 500professional retailers.
  • The project will be nominated directly for the final round of assessment of EuroShop RetailDesign Award.
  • The project team will be interviewed by official media partners, and the interview will be released on China in-store official WeChat, Website, media partners’ platforms and EuroShop 3|6|5.

SCHEDULE

  • 2021.04.08 ‒ 07.20

    Call for entries

    Participants should submit projects that fulfill relevant criteria.
  • 2021.07.21 ‒ 07.30

    Preliminary assessment

    Organizer will work with media partners to conduct a preliminary assessment of entries. 30 projects will be nominated for next round.
  • 2021.08.02 ‒ 08.13

    Brand jury assessment

    A brand jury composed of 100 China in-store professional visitors from renowned retailers, shopping malls, and consulting agencies will independently assess the entries.
  • 2021.08.02 ‒ 08.13

    Expert jury assessment

    An independent panel of more than 10 local and international experts will assess the finalists.
  • 2021.08.31

    Award ceremony

    The top-three ranking winners for ERDA China will be selected among the submitted projects.

THE JURY’S ASSESSMENT CRITERIA AND SCORES

EXPERT JURY

  • Prof. Helmut Merkel
    Chairman EURASIA Global Concept
    Eurasia Global Limited
  • Mr.Ulrich Spaan
    Vice President
    EHI Retail Institute
  • Mr.Wang Wei
    China Strategic Advisor
    Australia Azurium Shanghai
  • Ms.Claudia Horbert
    Director Research Store Planning & Design
    EHI Retail Institute
  • Mr.Victor Guo
    Chairman and deputy President China Shopping Center Development Association of Mall China
    China Federation of Urban Commercial Outlets Construction Administration
  • Ms.Fan Jun
    President
    China Commerce Association for General Merchandise
  • Mr.Berman LAW
    Chairman
    Shop!Greater China
  • Mr.Bo Weining
    Founder
    Hi Design
  • Mr.Chen Bin
    Vice President
    Shenzhen Kingkey Banner Commercial Management Co., Ltd.
  • Mr.Zhang Ziyu
    Director & GM, JIANYE Commercial Management
    Co., Ltd. / Director & president, JIANYE Commercial Management Group
  • Ms. Rita Chow
    Sunshine PR / Founder & Chief
    Director FRAME / Editorial Director,China

BRAND JURY

ENTRY REQUIREMENTS

The projects should be physical retail stores (such as supermarkets, specialty stores, concept stores, shopping malls, etc.) that has been open for business in China since July 2020. This competition accepts project-based submissions. Entries may be submitted by retailers and designers. One applicant may submit up to 3 projects.

HOW TO PARTICIPATE

  • Please click here to download the registration form
  • Prepare project materials

    Complete the registration form and prepare 5-20 project real-life images (image resolution ≥ 300dpi, size ≤ 5M).
    (Option) A video up to 3 minutes,live photoes,press release, etc.
  • Submit all required materials

    Compress all required materials into one file and send it to laura.liu@mds.cn through WeTransfer
Dear Visitor ,
Visitor registration for China in-store 2019 will be available in October 2018. Thank you!