China in-store News
TimeVallée opens its first boutique in Shenzhen
The multi-brand luxury watch boutique, TimeVallée, owned by Richemont, opened its first boutique in Shenzhen, China at the One Avenue Shenzhen mall on 1st November. The 302 square meter boutique is the first TimeVallée boutique in the Greater Bay Area and the 21st boutique worldwide.
The immersive space introduces consumers to luxury watches alongside Piaget jewellery creations. The opening of the novel Shenzhen boutique is made possible in part thanks to TimeVallée’s collaboration with retail partner Harmony.
“TimeVallée is an innovative, multi-brand concept developed in 2014 to give our guests access to our prestigious Luxury Watch Maisons in one inspirational space,” said Mr. Michael Guenoun, CEO of TimeVallée International.
The new Shenzhen boutique features pieces from the nine Richemont Maisons, including A. Lange & Söhne, Baume & Mercier, IWC, Jaeger-LeCoultre, Montblanc, Panerai, Piaget, Roger Dubuis and Vacheron Constantin, with an array of timepieces as well jewellery. The boutique’s unique retail format will introduce shoppers in Shenzhen and the Greater Bay to the craftsmanship, innovation and sophistication of luxury Maisons.
Shenzhen is nestled in China’s prosperous Greater Bay Area and represents the seventh largest city in China. Today, this metropolis is a hub for high-tech enterprises and high net worth individuals and has become renowned for its shopping, attracting visitors from near and far.
TimeVallée Shenzhen combines innovative phygital luxury with personalised services. Shoppers can visit the Discovery counter, with its state-of-the-art digital technology and comprehensive watch slate, to explore best-sellers, latest arrivals, limited-edition merchandise and Maison collections.
Visitors can also interact with the prominent Timeline Pillar, travelling through time as they peruse Maisons’ notable milestones. In addition, the boutique’s Lady Salon offers a haven for fashionistas as well as a rendezvous place for newcomers to the watch and jewellery space.