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Preface Opens Hong Kong Flagship Store


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The Hong Kong-based brand mixes coffee, wine and food tech in their first flagship store, which is located in the heart of Causeway Bay.


The new Preface Coffee & Wine flagship spans 550sq ft and four storeys to create a multi-functional space that combines wine, coffee, technology workshops and lifestyle. The store has been designed to resemble ‘an American Silicon Valley coffee shop’ through a minimalistic style, utilising white tones, transparent elements and wooden furniture.


The company said in a statement: “The flagship store aims to reshape the culture of coffee and fine wine and become a place where knowledge and a love of coding can become part of everyone’s daily ritual just like our future.”


The flagship itself offers coffees made from a selection of beans, such as house-blend, seasonal selections and an exclusive local roaster. Part of the Preface concept is the use of big data to predict coffee trends, review the company’s carbon footprint and provide customers with seasonal flavours. Meanwhile, ingredients used for the food menu are locally sourced and are prepared through sustainable cooking methods. After sundown, the store transforms into a bar, serving fine wines that are made by biodynamic farming.




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