China in-store News
MCM opens store at Sanya International Duty Free Shopping Complex
Source: Moodie Davitt Report
On 1st October, luxury fashion house MCM opened a new store with China Duty Free Group at Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan. The shop features the brand’s latest design concept and four limited-edition products.
MCM said the new store embodies its “fashion-forward creativity,” with a space that “emphasises simplicity, bold yet functional, [and] resonates with MCM brand philosophy”.
The interior is decked out with materials such as travertine marble and a palette of carpets and velvets, which add a luxurious touch, said MCM. These are complemented by a range of designer furniture and table lamps designed to echo MCM’s attitude and heritage.
Drawing from the brand’s best-selling Patricia collection, MCM has designed four exclusive limited editions to celebrate the Sanya store opening.
Each limited edition is dressed in begonia-inspired coral colour [the CDFG shopping complex is shaped like a begonia -Ed], which aim to express the tropical coastal style of Sanya.
The collection includes a Mini Backpack, Crossbody Bag, Mini Crossbody Bag and Wallet with Shoulder Chain.
(Source: Moodie Davitt Report)