Press News Retail Express

Retail Express

Moorer Expands to Asia

2021-10-18


Photo by www.rli.uk.com

 

The Italian brand that produces clothing and accessories is looking to the East with increasing interest.

 

The new Hong Kong store was inaugurated inside the Sogo luxury mall: a small boutique to present the Veronese brand’s men’s, women’s and total look collections. Located on the first floor of the mall, the shop incorporates the dark colours characteristic of the brand’s flagships, alternating with the matt brass finishes of the shelves.

 

For Moorer, the Hong Kong store is the first step in the resumption of the development strategy in Asia already started, before Covid-19, with the opening of the Ginza store. The brand, after having developed over the years a solid and targeted distribution network from a wholesale point of view, aims at a selective approach in the choice of cities and retail locations aimed at underlining the premium luxury positioning of the brand.

“The Moorer style”, underlines Moreno Faccincani, CEO of Moorer, “has a very precise and recognisable world of reference and is rooted in the belief that there can be no compromises in offering the highest quality to our customers. I believe it has arrived for us, the moment to face the Asian market: after the stop imposed by the pandemic, it becomes crucial to have a presence in key points in China, Hong Kong and Korea, to consolidate the perception of excellence that local customers had known in our European boutiques.”

 

Source: www.rli.uk.com

Source: www.rli.uk.com
Recommend
Dear Visitor ,
Visitor registration for China in-store 2019 will be available in October 2018. Thank you!

Visitor Login